Winning Tomorrow's Customer
Kari Korkiakoski
Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage.
In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies...
Location:
United States
Networks:
Kari Korkiakoski
Narrated by an AI-generated voice based on Kari Ko
English Audiobooks
INAudio Audiobooks
Description:
Winning Tomorrow’s Customer shows how customer experience can become a true source of competitive advantage. In a world where customer expectations are constantly shaped by new technologies, new habits, and experiences across industries, companies can no longer rely on products, price, or efficiency alone. They need a clearer understanding of what customers value, what they remember, and why they stay. In this audiobook, customer experience expert Kari Korkiakoski presents a practical framework for building stronger customer relationships and more customer-centric organizations. The book is built around five themes: Purpose, Vision, Roadmap, Actions and Radar. Together, they offer leaders and teams a clear way to understand why customer experience matters, how to define a distinctive direction, and how to turn ambition into everyday action. This is not a book about slogans or surface-level service improvements. It is a book about loyalty, emotion, leadership, and long-term growth. Winning Tomorrow’s Customer is for leaders, customer experience professionals, marketers, business developers, and anyone who wants to build customer experience as a lasting competitive advantage. Duration - 2h 53m. Author - Kari Korkiakoski. Narrator - Narrated by an AI-generated voice based on Kari Korkiakoski’s voice. Published Date - Wednesday, 21 January 2026. Copyright - © 2026 Kari Korkiakoski ©.
Language:
English
Opening Credits
Duration:00:00:13
Book description
Duration:00:01:13
Author bio
Duration:00:00:49
Introduction
Duration:00:07:06
1. Purpose
Duration:00:06:09
1.1 Digital customer experience does not exist
Duration:00:03:14
1.2 Do not minimize the customer journey
Duration:00:03:34
1.3 Why invest in customer experience?
Duration:00:10:37
2. Vision
Duration:00:01:43
2.1 The starting points for defending a customer experience vision
Duration:00:04:38
2.2 Examples of customer experience vision
Duration:00:07:36
2.3 Crystallizing the customer experience vision
Duration:00:06:29
2.4 Innovating customer experience
Duration:00:09:51
3. Roadmap
Duration:00:02:11
3.1 Roles in customer experience development
Duration:00:05:41
3.2 Organizing customer experience development
Duration:00:07:30
3.3 The customer experience development plan
Duration:00:22:39
4. Actions
Duration:00:01:00
4.1 Customer understanding
Duration:00:06:18
4.2 Segmentation
Duration:00:04:33
4.3 Customer promises
Duration:00:07:04
4.4 Customer experience metrics and the measurement model
Duration:00:13:42
4.5 Employee experience
Duration:00:07:57
5. Radar
Duration:00:03:35
5.1 Customer experience change leadership
Duration:00:07:04
5.2 The goals of customer experience leadership
Duration:00:04:35
5.3 The feedback utilization process
Duration:00:07:48
Epilogue
Duration:00:07:32
Ending Credits
Duration:00:00:48