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CHAPTER 1
1/16/2026
The Adoption: The Promise to Clara and Paul
1/16/2026
PART I: THE BLUEPRINTS OF A REBEL (1955–1974)
1/16/2026
CHAPTER 2
1/16/2026
The Garage in Los Altos: A Childhood Among Engineers
1/16/2026
CHAPTER 3
1/16/2026
The Heathkit Era: Learning that "Man-Made" Things Are Changeable
1/16/2026
CHAPTER 4
1/16/2026
The Prankster: Meeting Steve Wozniak via the "Blue Box"
1/16/2026
CHAPTER 5
1/16/2026
Homestead High: Counter-Culture, Dylan, and the 1960s Influence
1/16/2026
CHAPTER 6
1/16/2026
Reed College: Dropping Out to "Drop In" on Calligraphy and Philosophy
1/16/2026
CHAPTER 7
1/16/2026
The All-One Farm: Communal Living and the Search for Enlightenment
1/16/2026
CHAPTER 8
1/16/2026
Atari and Bushnell: Jobs as the "Difficult" Technician
1/16/2026
CHAPTER 9
1/16/2026
Trek to India: The Search for Neem Karoli Baba
1/16/2026
CHAPTER 10
1/16/2026
The Return: Saffron Robes and the Realization of a Western Destiny
1/16/2026
Part II: The Birth of Apple (1975–1977)
1/16/2026
CHAPTER 11
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The Homebrew Computer Club: A Clash of Open-Source vs. Commerce
1/16/2026
CHAPTER 12
1/16/2026
The Apple I: Selling the VW bus and the calculator.
1/16/2026
CHAPTER 13
1/16/2026
The Byte Shop: The First 50-Unit Order
1/16/2026
CHAPTER 14
1/16/2026
Enter Mike Markkula: The $250,000 Investment and Adult Supervision
1/16/2026
CHAPTER 15
1/16/2026
The Apple II Design: Obsessing Over the Plastic Case and Silent Power Supply
1/16/2026
CHAPTER 16
1/16/2026
The 1977 West Coast Computer Faire: Apple's Coming-Out Party
1/16/2026
CHAPTER 17
1/16/2026
The Logo: Rob Janoff and the Bite Out of the Apple
1/16/2026
CHAPTER 18
1/16/2026
The Marketing Philosophy: Empathy, Focus, and Impute
1/16/2026
CHAPTER 19
1/16/2026
Chrisann Brennan: The Complexity of Young Love and Early Denial
1/16/2026
CHAPTER 20
1/16/2026
The Move to Bandley Drive: Building a Real Corporation
1/16/2026
Part III: The Lisa and the Pirate Ship (1978–1983)
1/16/2026
CHAPTER 21
1/16/2026
Lisa is Born: Named After a Daughter He Hadn't Yet Claimed
1/16/2026
CHAPTER 22
1/16/2026
The Xerox PARC Visit: "The Heist of the Century"
1/16/2026
CHAPTER 23
1/16/2026
The Ousting: Being Kicked Off the Lisa Team
1/16/2026
CHAPTER 24
1/16/2026
Hijacking the Macintosh: Taking Over Jef Raskin's Project
1/16/2026
CHAPTER 25
1/16/2026
The Pirate Flag: Building a Culture of "Insanely Great" Rebels
1/16/2026
CHAPTER 26
1/16/2026
The Design Language: Snow White and the Quest for Bauhaus Simplicity
1/16/2026
CHAPTER 27
1/16/2026
The Mouse: Perfecting the $15 Consumer Version
1/16/2026
CHAPTER 28
1/16/2026
The Pepsi Challenge: Recruiting John Sculley
1/16/2026
CHAPTER 29
1/16/2026
The Factory: Creating an Automated, "High-Art" Manufacturing Line
1/16/2026
CHAPTER 30
1/16/2026
The Internal Rift: The Growing War Between the Mac and Lisa Teams
1/16/2026
Part IV: The 1984 Revolution and the Fall (1984–1985)
1/16/2026
CHAPTER 31
1/16/2026
The '1984' Super Bowl Ad: Ridley Scott and the Hammer-Thrower
1/16/2026
CHAPTER 32
1/16/2026
The Launch: The Mac Talks for the First Time
1/16/2026
CHAPTER 33
1/16/2026
The First Cracks: Inventory Builds Up as Sales Slow Down
1/16/2026
CHAPTER 34
1/16/2026
The Personality Cult: Time Magazine's Betrayal and the "Man of the Year"
1/16/2026
CHAPTER 35
1/16/2026
The 30th Birthday: A Lavish Party and the Sense of Mortality
1/16/2026
CHAPTER 36
1/16/2026
The Boardroom Coup: Sculley vs. Jobs
1/16/2026
CHAPTER 37
1/16/2026
The Showdown: The May 1985 Board Meeting
1/16/2026
CHAPTER 38
1/16/2026
The Resignation: Walking Away from His Own Child
1/16/2026
CHAPTER 39
1/16/2026
The Long Walk: The Wilderness Years Begin
1/16/2026
CHAPTER 40
1/16/2026
Selling the Stock: Cutting All Ties to Apple Except for One Share
1/16/2026
Part V: NeXT and the Pursuit of Perfection (1985–1989)
1/16/2026
CHAPTER 41
1/16/2026
The NeXT Concept: An Educational Workstation for "Poets"
1/16/2026
CHAPTER 42
1/16/2026
The $100,000 Logo: Hiring Paul Rand
1/16/2026
CHAPTER 43
1/16/2026
The Cube: Obsessing Over Right Angles and Magnesium
1/16/2026
CHAPTER 44
1/16/2026
The Hiring: Creating the "A-Team" in Palo Alto
1/16/2026
CHAPTER 45
1/16/2026
Ross Perot: Securing a Billionaire's Backing
1/16/2026
CHAPTER 46
1/16/2026
The Software: The Birth of NeXTSTEP (the Future of macOS)
1/16/2026
CHAPTER 47
1/16/2026
The Launch Gala: San Francisco's Symphony Hall
1/16/2026
CHAPTER 48
1/16/2026
Market Reality: A Beautiful Machine That Nobody Could Afford
1/16/2026
CHAPTER 49
1/16/2026
Tim Berners-Lee: The World Wide Web Is Born on a NeXT
1/16/2026
CHAPTER 50
1/16/2026
The Pivot: From Hardware Company to Software Niche
1/16/2026
Part VI: Pixar and the Toy Story Gamble (1986–1995)
1/16/2026
CHAPTER 51
1/16/2026
Buying the Graphics Group: Taking It Off George Lucas's Hands
1/16/2026
CHAPTER 52
1/16/2026
The Pixar Image Computer: Another Hardware Failure
1/16/2026
CHAPTER 53
1/16/2026
John Lasseter: Finding the Creative Soul of the Company
1/16/2026
CHAPTER 54
1/16/2026
Tin Toy: Winning the Oscar and Seeing the Future
1/16/2026
CHAPTER 55
1/16/2026
The Disney Deal: A "Contract with the Devil" (Jeffrey Katzenberg)
1/16/2026
CHAPTER 56
1/16/2026
The Story Crisis: The "Black Friday" Script Reading
1/16/2026
CHAPTER 57
1/16/2026
The Production: Learning the Value of a "Brain Trust"
1/16/2026
CHAPTER 58
1/16/2026
The IPO: Jobs Becomes a Billionaire Overnight
1/16/2026
CHAPTER 59
1/16/2026
The Release of Toy Story: Changing Cinema Forever
1/16/2026
CHAPTER 60
1/16/2026
The New Power Dynamics: Jobs as a Media Mogul
1/16/2026
Part VII: The Prodigal Son Returns (1996–1998)
1/16/2026
CHAPTER 61
1/16/2026
Apple in Chaos: The Gil Amelio Era and the Hunt for an OS
1/16/2026
CHAPTER 62
1/16/2026
The Deal: Apple buys NeXT for $429 million
1/16/2026
CHAPTER 63
1/16/2026
The Return: "I'm just an advisor."
1/16/2026
CHAPTER 64
1/16/2026
The Coup: Amelio is Out, Jobs is the iCEO
1/16/2026
CHAPTER 65
1/16/2026
Microsoft's Lifeline: Bill Gates on the Big Screen at Macworld
1/16/2026
CHAPTER 66
1/16/2026
Killing the Clones: Protecting the Ecosystem
1/16/2026
CHAPTER 67
1/16/2026
Simplifying the Product Grid: The 2x2 Matrix
1/16/2026
CHAPTER 68
1/16/2026
Jony Ive: Finding a Soulmate in Design
1/16/2026
CHAPTER 69
1/16/2026
Think Different: The "Crazy Ones" Campaign
1/16/2026
CHAPTER 70
1/16/2026
The iMac G3: Bondi Blue and the Object That Changed Everything
1/16/2026
Part VIII: The Digital Hub and the iPod (1999–2004)
1/16/2026
CHAPTER 71
1/16/2026
The "i" in iMac: The Internet as a Consumer Tool
1/16/2026
CHAPTER 72
1/16/2026
The Digital Hub Strategy: Why the PC Isn't Dead
1/16/2026
CHAPTER 73
1/16/2026
The Apple Store: Challenging the "Experts" with Ron Johnson
1/16/2026
CHAPTER 74
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The Genius Bar: Turning Retail into a Service
1/16/2026
CHAPTER 75
1/16/2026
iTunes: Taming the Chaos of Napster
1/16/2026
CHAPTER 76
1/16/2026
The iPod: "1,000 Songs in Your Pocket"
1/16/2026
CHAPTER 77
1/16/2026
The Click Wheel: Perfection in Physical Navigation
1/16/2026
CHAPTER 78
1/16/2026
The iTunes Store: The 99-Cent Revolution
1/16/2026
CHAPTER 79
1/16/2026
Panther and Tiger: NeXTSTEP Becomes the World's Most Advanced OS
1/16/2026
CHAPTER 80
1/16/2026
The Health Scare: The First Diagnosis and the Initial Denial
1/16/2026
Part IX: The iPhone and the Plateau of Power (2005–2008)
1/16/2026
CHAPTER 81
1/16/2026
The Stanford Commencement: "Stay Hungry, Stay Foolish"
1/16/2026
CHAPTER 82
1/16/2026
Project Purple: The Multi-Touch Gamble
1/16/2026
CHAPTER 83
1/16/2026
The Gorilla Glass: A Frantic Call to Corning
1/16/2026
CHAPTER 84
1/16/2026
The 2007 Keynote: "A Phone, an iPod, an Internet Communicator."
1/16/2026
CHAPTER 85
1/16/2026
The App Store: From a "Closed" System to an Open Economy
1/16/2026
CHAPTER 86
1/16/2026
The Thinness Obsession: The MacBook Air and the Manila Envelope
1/16/2026
CHAPTER 87
1/16/2026
The Antennagate Crisis: Learning That Apple Isn't Perfect
1/16/2026
CHAPTER 88
1/16/2026
MobileMe: A Rare Public Lashing of His Own Team
1/16/2026
CHAPTER 89
1/16/2026
The New Campus: Dreaming of the "Spaceship" (Apple Park)
1/16/2026
CHAPTER 90
1/16/2026
The Liver Transplant: A Secret Battle for Time
1/16/2026
Part X: The iPad and the Final Sunset (2009–2011)
1/16/2026
CHAPTER 91
1/16/2026
The iPad: "The Most Important Thing I've Ever Done."
1/16/2026
CHAPTER 92
1/16/2026
The Lean Back Experience: Re-imagining Media Consumption
1/16/2026
CHAPTER 93
1/16/2026
The War on Flash: Defining the Boundaries of the Mobile Web
1/16/2026
CHAPTER 94
1/16/2026
The Walter Isaacson Interviews: Choosing to Be "Open" at the End
1/16/2026
CHAPTER 95
1/16/2026
The Final Keynote: iCloud and the Post-PC World
1/16/2026