Brand On Fire

Brand on Fire Episode 31: Why Most Founders Don't Show Up Online | Jessica Krewson Why do so many founders struggle to show up online consistently? In this episode of Brand on Fire, Jessica Krewson shares the real reasons entrepreneurs avoid visibility and why showing up online is essential for growing your brand and attracting clients. If you've ever felt nervous about posting, unsure what to say, or stuck waiting for everything to be perfect, this episode will help you shift your mindset and take action. In this episode, you'll learn: • Why visibility can feel emotionally uncomfortable • The fear of judgment that stops founders from posting • Why most entrepreneurs don't need more information—they need accountability • How taking action builds confidence and improves your content If your audience doesn't know you exist, they can't buy from you. 🎧 Subscribe for more episodes on audience growth, monetization, brand positioning, and marketing strategies that actually work. 🎉 JOIN the GROW YOUR LIST PARTY March 18, 2026 https://www.designkrew.com/the-grow-your-list-party _______________________________________________________________________ I'd love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven't already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic! New Videos every Tuesday - Subscribe here: / @designkrew FOLLOW ME ON MY SOCIALS Facebook: / designkrew Instagram: / designkrew Website: https://www.designkrew.com/ LISTEN MY PODCAST HERE Apple Podcast: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/6B5dA2l... #BrandOnFire #MessagingMatters #PersonalBranding #AudienceGrowth #MarketingStrategy #entrepreneurmindset 🎁 Grab our FREE Magnetic Profile Checklist https://www.designkrew.com/profile 🎁 FREE Webinars That Work https://www.designkrew.com/free-gift

Get More Leads That Actually Buy How to build a lead magnet that actually generates leads in today's world. Not a random PDF you post once and pray over… but a true entry point into your customer journey. Jessica breaks down the biggest reasons lead magnets fail, what makes one convert, and how to make sure your freebie leads naturally into your core offer. In this episode, we cover: The "fire" segment: why consistency is creating confidence right now Why business is like the gym… if you stop, things atrophy Why lead magnets are not a one-time tactic The mindset shift: your lead magnet is the front door to your world Why giving your email is a major hand-raise (and what it really signals) The 4 biggest lead magnet mistakes: Going too broad Solving the wrong problem (too advanced, too soon) Not giving a micro win or relief Creating something disconnected from your next step or core offer How to build a lead magnet that converts: Solve one problem for one person Use the exact "3am panic" problem your audience is trying to solve Deliver a quick win within minutes (clarity, not overwhelm) Make the result clearly connected to your offer Why list-building still matters in 2026 The truth: social platforms are rented… email is owned Proof point: email marketing ROI averages $36 to $42 per $1 spent (Litmus report referenced) How email creates deeper nurturing and faster action than social alone Action steps / homework: Post a poll on your social channels: "What's one question you have about [the problem I solve]?" Use the answers to create your next lead magnet concept Want feedback? DM Jessica the phrase: "Lead Magnet Audit" for a free audit Share the episode: If this episode helped you, take a screenshot and share it to your social channels… and tag Jessica so she can share the love back. CONNECT WITH JESSICA Follow me on IG: @designkrew Website: designkrew.com Facebook: designKREW YouTube: Jessica Krewson - designKREW

Brand on Fire is back and, honestly, where do I even begin? Our last episode was way back in November of 2021, and a lot has changed since then! On a personal note... I've been married five and a half years now, got back into the gym, and I'm about 20 pounds lighter than the last time we talked. I want to assure you, we are in a total window of opportunity right now where people are craving real conversations with real people instead of stuff that's overly produced. I'm just so stoked to sit down and have a chat with you again, no scripts, no perfection, just some business BFFs doing the dang thing! Topics Covered: Business still requires you to show up at a baseline level of consistency. Stop trying to be performative or scripted on your social media. Tracking your marketing is just like tracking your macros at the gym. So important for results. Email is not dead and it is still one of your greatest selling assets. A lot of people are going to fade out this year because they lack stamina. Don't be one of them. Go an inch wide and a mile deep with your audience. Be clear instead of cute, people need a solution, not a quippy tagline. Get over yourself and utilize the free channels you have to share your brand! "It's the person who stays visible, stays audacious, and stays in leadership that is going to win this year, for sure." – Jessica CONNECT WITH JESSICA Follow me on IG: @designkrew Website: designkrew.com Facebook: designKREW YouTube: Jessica Krewson - designKREW

Are you ready to find out what makes a brand stand out and become alluring? I am so excited to talk to you about what it takes to create an alluring brand, a craveable brand! In this episode, I’m sharing with you how to use scripting for success. Did you know you’re already running a script? “I can’t do it. This is gonna be hard. Why did he say this? Why did she say that?” If you’re running a script anyway, why not run one that works for you?? This is how we can start to really, really create our own lives. And, you can use this trick for everything in your life, not just business! You will definitely want to grab a pen and paper to take notes today. I will be giving you a ton of juicy, juicy stuff! Key Points Discussed: (01:15)Intro into creating an alluring brand (03:31) Take risks! (12:55) Scripting (22:40) They key with scripting (24:53) My personal experience (25:47) Write in the present tense (27:33) My clients scripting success story I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @jessicalynnco If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

Do you do the same thing day after day, week after week? I know especially with the pandemic I was hearing a lot of people saying they were tired of staring at the same 4 walls every day. One of the things I’ve learned while traveling through Europe is how important it is to TRAVEL!! Today I want to share with you what I learned while traveling in Europe. I talk about how I condensed my worktime from 4-5 hrs down to 1 ½ hrs, how we are in the era of being YOU, and why traveling, changing up our routine, and seeing something new is SO beneficial to you and your business. If you feel like your website or social media needs to more authentically showcase you, then DM me @jessicalynnco and let’s chat! Key Points Discussed: (01:00) I’m in Europe! (01:48) One of the reasons I truly love traveling (03:00) How I got 4-5 hours of work done in 1 ½ hrs while traveling in Europe (4:36) Stop hiding the real you! (06:01) Your website and social presence is more important than ever (06:52) The power of decisions (09:43) Travel, get out of your routine, see something new! I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @jessicalynnco If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

Life has a funny way of taking you places, as I’m sure you’ve all experienced! Nikki Nash is no exception. In today’s episode, she’s sharing her journey of becoming The High Vibe Marketing Mentor, where she helps people build their personal brand, become more known, and build profitable businesses from their magic, experiences, and zone of genius. (Isn’t she great?!) She has such a beautiful soul! We talk all things branding, her book Market Your Genius, as well as life, business, entrepreneurship, being a badass woman, and so much more! Find out more about Nikki and follow her on Instagram @nikkinashofficial Key Points Discussed: (00:55) Intro to Nikki and her journey to entrepreneurship (07:06) Nikki’s key learning points in her entrepreneurial journey (09:01) What to do to get out of a funk (12:19) What is the most important element of branding? (14:46) The most significant part of writing a book (20:35) The lack of marketing advice from black women + marketing as the authentic you (31:17) What to do to see amazing momentum I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @jessicalynnco If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

Today we have a special episode!!….. It’s my FIRST interview episode with such a special guest and I just love this woman to death! Her name is Kassi Underwood, and she was Harvard’s first meditation advisor, has a Masters in Divinity, from Divinity School, author of May Cause Love An Unexpected Journey of Englightenment after Abortion, and the founder of a mastermind called Money Metaphysics for Maverick Women. In today’s episode, we talk about what is one of the most important things for women to know when it comes to money metaphysics, business, money energy, and what speaking the truth to build your brand really means. Kassi dropped so many pearls of wisdom today! She is such a pleasure to be around, and be in the energy of. Enjoy the interview! Find out more about Kassi at https://kassiunderwood.com/ and follow her on IG @kassiunderwood Key Points Discussed: (03:27) What is one of the most important things for women to know when it comes to money metaphysics, business, the creation from that place? (06:00) What does it mean to speak your truth? (11:05) Let’s talk about money energy! (22:31) How people-pleasing and codependency shows up in our finances. (26: 14) I ask Kassi what she loves about her work (27:55) The importance of morning practice (34:10) What makes Kassi’s brand feel like fire to her? Resources Mentioned: Sign up for Alchemy Magicmind at >>https://www.designkrew.com/mastermind<< I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @jessicalynnco If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

One of the most challenging parts of having a team - and maybe life in general, is communication. Whether you have 1, 2, 50, or100 people on your team as direct employees or independent contractors, I’m giving you some quick tips that will be sure to help you start communicating more effectively with your team! So grab a pen, and grab a paper. Let’s go! Key Points Discussed: (02:00)Put your CEO hat on (05:26) Stay curious (08:50) Weekly team meetings (12:17) Use numbered lists for clear communication (15:12) Recommended tools for project management (16:19) Plan ahead! (17:00) Dream to team process Sign up for Alchemy Magicmind at >>https://www.designkrew.com/mastermind<< I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @jessicalynnco If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

Have you ever looked down on your space, your own industry, or even Apple, Starbucks, the Four Seasons Hotel, even personal brands like J-Lo, Shakira, Gwen Stafani? They all have a certain presence. It’s this thing that makes a brand sticky as they say. I’ve shared about consistency, and same-brand colors, pallets, and imagery, etc. All of which is very, very important, but we’re going to talk today about what you’re keeping hidden from everybody. There is no one size fits all. In today’s episode, I talk about getting yourself out of the strategy box, and start letting your weird be your wealth! Let’s start making YOUR brand sticky! Key Points Discussed: (01:52) What is a sticky brand? (04:27) Find out what makes your brand sticky (09:14) Real is so much better than perfect (11:40) The benefit of shortening the time between presentation and receiving value (18:04) Your weird is your wealth Sign up for Alchemy Magicmind at >>https://www.designkrew.com/mastermind<< I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @jessicalynnco If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

You’re not meant to play small! You’re meant to do big things! To be a leader - to lead, to share your knowledge, what’s on your heart and in your mind and radiate from your soul, we cannot do it alone! To build a great business requires a team. It requires you to step more into leadership, ownership, CEO vibes and allowing people who are over the moon excited to help and serve you in ways that are their zone of genius. I want you to feel comfortable hiring your first VA (or third!), and that’s why I’m sharing this with you today. Key Points Discussed: (07:30) Who are you looking for when hiring? (08:44)What tasks can they do, and what do they need to know to do them? (10:35) Go find some people! (12:52) The application process (13:17) Let’s talk rates (16: 45) Putting it into perspective (20:11) Recap Sign up for Alchemy Magicmind at >> https://www.designkrew.com/mastermind<< I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

Today I want to talk about something that isn’t really brand related, but it is very important. And that is: Money, money, money!! If you are ready to reach your money goals, push yourself to the edge, and start making your dreams your reality, then this episode is for you! Key Points Discussed: (02:04) Money mindset (04:25) Where to begin (06:06) Figure out your numbers (10:00) Be open to receiving (12:49) Be like an allstar athlete! (13:40) It’s not going to hurt to try Sign up for Alchemy Magicmind at >>https://www.designkrew.com/mastermind<< I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

I’ve heard this a lot, “I’m afraid to go live, I’m afraid to go live. I’m afraid to go live.” So I want to address these little fear bubbles because they never stop coming! I’m not saying it’s easy to go live, or you’re not going to be afraid. You might come up against some resistance every time you do it, but that’s ok! Feeling the fear is ok! In today’s episode, you can find out how to get over the fear of going live. Key Points Discussed: (01:21) How do you get over the fear? (02:31) YOu can’t make it about you! (07:10) What you can do instead of a full live on Facebook (08:47) More times equal less fear (09:51) Recap Resources Mentioned: Sign up for Alchemy Magicmind at >>https://www.designkrew.com/mastermind<< Join my Private Facebook Group Your Brand Glow Up Party at: https://www.facebook.com/groups/brandglowupparty I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

This is one of my favorite topics! Because contrary to popular belief, working harder, struggling, putting in more hours, putting more things on your to-do list, are not the things that actually make you successful. It’s so much about your energy more than anything else! If you’re coming to the table needy, greedy, and wanting money more than anything else, whatever is happening between your two temples, will dramatically affect your success. So today I’m going to be sharing with you what I do to help visualize my way to success! Think this sounds like a lot of work? You’re doing it already! You’re manifesting already! You’re visualizing already! So why not do it in a way that helps you rather than hurts you? Key Points Discussed: (02:45) How your brain works (04:53) How to put the right energy into your visualization (08:00) The science behind it (09:41) It’s all energy! (12:00) You’re doing it already! (13:01) What about when it gets hard? (14:34) What to do if you’re committed to visualization Resources Mentioned: Join my Private Facebook Group Your Brand Glow Up Party at: https://www.facebook.com/groups/brandglowupparty I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

We are talking planning today! I’m going to give you some of my tips and tricks for planning in 90-day increments. I have yearly plans as well, but I like to whittle it down to a 90-day container because it is really palatable and easy for me and my team to navigate! Even if you don’t have a team that’s ok. You always want to have a plan! You don’t want to wake up one day like, I don’t know what to do or what I'm supposed to promote! What's happening? So, you definitely always want to have at least a 90-day plan in place! In today’s episode, you can find out what my first step is in my 90-day plan, what to do if you don’t have any money coming in, or if you need to just push yourself to make 10% more in those 90 days. And as you’ll hear, once I have my goals in place I like to reverse engineer. So, I like to decide on my goals, then figure out what actions I need to take to make those goals a reality! (01:54) Why planning is so important! (2:10) My first step - financial goals (4:17) You can only market one thing at a time (05:25) We underestimate what we can do in a year overestimate what we do in a day. (09:10) Let’s talk! I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

Things don’t always go according to plan, but that’s ok! Things happen! We can always come up with excuses and reasons not to do something. But in today’s episode, I’m sharing with you all of the reasons you need to stop coming up with excuses, don’t let them hold you back, and make a commitment to show up no matter what. There is no such thing as perfect! Perfect is boring! (1:48) Things don’t always go as planned (7:52) Celebrate every step of the way! (8:11) What to talk about in a live? (10:45) Use your life circumstances to relate back to your business? (13:30) You got what you need I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

I want to talk about something very important. We are in a big transition. We are in a Mercury retrograde. We are in all kinds of crazy planetary stuff. So, if you're feeling this urge to pull inward, if you're feeling this desire of completion, or have a need to kind of settle yourself or you're feeling like, oh my God, what's next? I want to invite you all to slow down to speed up. In today’s episode, I’m also giving you a quick email tip. One that will help your audience get to know you, how you deliver your information, and what kind of expertise you can offer them, and get them into your stratosphere! Enjoy! (2:06) We forget to take stalk and actually look at what’s going on in our lives (3:30) Let’s find your energy leaks! (6:42) A loop I need to close (7:48) Let’s start closing those loops! (8:38 ) Email marketing tip Resources Mentioned: Grab your FREE Personal Brand Archetype quiz at: http://www.designkrew.com/quiz Join my Private Facebook Group Your Brand Glow Up Party at: https://www.facebook.com/groups/brandglowupparty Check out Episode 6: Grow Your Email List I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

Today’s episode is a little bit of a role reversal. It’s an interview I did on my friend Doug’s Podcast, The Happiness of Pursuit. In today’s episode, I want to share with you what I call my ‘zero moment.’ How I became an entrepreneur, and how I’ve built up my dream brand - Designkrew to what it is today. I left what I thought was my ideal job to follow my vision and dreams! If you are someone that has some big dreams, big goals and has been hesitant at all to go for them, this episode is for you! Take my fun Brand Archetype quiz at https://www.designkrew.com/quiz (04:32) What I was doing before starting my agency (07:37) How I worked through my fears (09:28) Using our gut instinct to make decisions and learning from our mistakes (12:05) Did I second-guess myself? (16:30) The more dangerous place to be is comfortable (21:21) Why your brand message is so important (24:02) Is your identity and work that you do separate? (26:45) Focusing on the impact of your work I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

You can only do so much when you’re trying to please all the people! They all have very different needs, desires, things that they’re after, and you literally can’t address them all. You just can’t! So niche down, niche down, niche down! This one is hard for a lot of people….. Because you’re a giving, loving person, you want to help all of the people all of the time but it’s not only going to make your life very challenging because it’s very difficult to market to everybody. But, it will be harder for your audience to know that you’re actually speaking to them and solving their problem or overcoming their challenges. By niching down, you will be able to serve in a greater capacity! And ultimately, niching down is the key to really successful messaging. (01:30) The importance of niching down (03:47) So how do you niche down? (07:30) Addressing your potential clients pain points (09:37) The key to successful messaging I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

I don’t know about you but I can never get enough of what peoples’ morning and evening routines are! I’m always curious about what people do to be successful or set themselves up for success. I had a few of you ask me about my morning routine and evening routine, so here we are! Having a set morning and evening routines is really what helps elevate myself to my next levels without burnout. This is definitely one of the key pieces that I’ve put into place, so in today’s episode, I’ll fill you in on what I do for my morning and evening routines. DM me on Instagram @designkrew. I want to know what you’re morning and evening routines are, too! (01:20 ) The benefits of having a set morning and evening routine (03:35) My morning routine (08:08) My evening routine (09:55) Keep it simple & adapt it to you! I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!

You are a brand. We get into the specifics of what that means in today’s episode! A lot of people think Apple’s a brand, and Nike’s a brand. But it’s stuff, it’s things. But in personal branding, you are a walking, breathing, billboard for your brand. What you put out into social media, your emails, the way you look and dress, it’s all a reflection of your brand! This isn’t about perfectionism or pushing ideals upon you as a woman. It’s not about being perfect, perfect, perfect. But you now have to move into the space of you are a living, being, billboard for your brand. (01:00) What being a brand is all about (02:27) What my trip to Italy taught me (05:07) We are living in the day and age of personal branding I’d love to know your main takeaways from this episode. Screenshot and tag me on Instagram @designkrew If you haven’t already follow the Brand On Fire podcast, leave a rating and review, and tune in every week to get your dose of branding magic!