Banking on Sales Success with Brian Drake

Send us a text Episode 30 – The Banker Alter Ego Sabotaging Your Success Most bankers think sounding professional is the key to client trust. It’s not. In this episode, we unpack how the “banker alter ego” you step into at work is likely pushing people away — and what happens when you drop the act and just show up as you. This simple shift can lead to deeper connection, more trust, and more appointments. Let's Connect on LinkedIn: https://www.linkedin.com/in/thebriandrake/

Send us a text Episode 29: Attitude is greater than script In this episode, Brian shares the story of a banker who was using the right script but still couldn’t land appointments — and the surprising reason why. If you’ve ever felt like your calls are going nowhere, this episode will challenge what you think the real problem is. Learn how your mindset can quietly sabotage your results — and what to do about it. Let's Connect on LinkedIn: https://www.linkedin.com/in/thebriandrake/

Send us a text Episode 28 – Turning Check-In Calls into Real Appointments In this episode of Banking on Sales Success, we break down a proven process for turning check-in calls to portfolio leads into actual appointments—without feeling pushy or wasting your time. You’ll learn the exact steps to follow, what to say, and how to shift your mindset so these calls start producing results. This is the same process that helped one banker land 13 partner appointments in a single week. If you’ve ever felt like these calls go nowhere, this episode will change the game. Let's Connect on LinkedIn: https://www.linkedin.com/in/thebriandrake/

Send us a text Episode 27 – My Follow-Up Questions Failure & Lesson 🎙 Banking on Sales Success with Brian Drake In this episode, I share a painful but powerful lesson—how I blew a great sales opportunity right after the client showed interest. It all fell apart the moment I opened my mouth to ask a follow-up question. This episode isn’t just about what went wrong—it's about how you can start asking better follow-up questions that actually build trust, deepen connection, and move people toward a “yes.” You’ll learn: Whether you're pitching loans, investment meetings, or financial reviews, this episode gives you a blueprint for how to stop selling and start understanding—so your clients feel like you're on their side. 📲 Have questions or want help with your follow-up approach? Find me on LinkedIn @TheBrianDrake or text me at (805) 434-7421. I'd love to hear from you. Let's Connect on LinkedIn: https://www.linkedin.com/in/thebriandrake/

Send us a text Most bankers lose the client’s interest in the first 10 seconds of a call—and they don’t even realize it. In this episode, Brian Drake breaks down the subtle mistake nearly every banker makes when starting a call—and how to fix it. He shares how he used to coach the intro, what changed his mind, and the simple verbiage shift (plus a dose of enthusiasm) that’s already proven to make prospects actually want to talk. If you're tired of feeling like your calls start off on the wrong foot, this episode will help you turn things around—starting with your very next call. 👉 Listen in and try the new opening out. Then let Brian know how it goes on LinkedIn! Linkedin: Let's Connect on LinkedIn: https://www.linkedin.com/in/thebriandrake/

Send us a text In Episode 25 of Banking on Sales Success, we’re diving into a common challenge bankers face: knowing the difference between handling objections and handling excuses. Drawing from personal experience and lessons learned the hard way, I’ll share how I spent years perfecting objection-handling techniques only to realize that most of what I faced weren’t objections at all—they were excuses. Understanding this distinction changed everything. Tune in to learn how to identify what you’re truly dealing with and how to approach it effectively. If you’ve ever struggled to move your recommendations forward, this episode is for you. Let's Connect on LinkedIn: https://www.linkedin.com/in/thebriandrake/

Send us a text Struggling to get consistent results as a banker? In this episode of the Banking on Sales Success podcast, I break down the two most common banker approaches and why they often fall short. More importantly, I share the proven method that will help you get more client opportunities, schedule more appointments, and fill your pipeline without feeling pushy. I’m Brian Drake, and after a decade in the banking industry, I know what works and what doesn’t. Join me as I share tailored insights that go beyond generic sales advice and deliver real strategies for bankers. Let's Connect on LinkedIn: https://www.linkedin.com/in/thebriandrake/

Send us a text In this episode of Banking on Sales Success, I dive into a powerful skill every banker needs: active listening. Whether you’re trying to build deeper relationships with clients or improve your sales strategy, active listening is a game changer. 🔑 What You’ll Learn in This Episode: active listeningreally care abouthurt your sales successWhen you practice these active listening techniques, you’ll find clients opening up about critical financial details, not just small talk like weekend plans or hobbies. This is how you transition from a surface-level banker to a trusted financial partner. 👉 Who Is This Episode For? Bankerssales conversationsclient relationshipsIf you're ready to take your sales skills to the next level and have more meaningful conversations with clients, this episode is for you.

Send us a text In this episode of Banking on Sales Success, host Brian Drake dives into a common challenge many bankers face—being "friend-zoned" by clients. You've built relationships, your clients like you, but these connections aren't translating into meaningful opportunities. So, how do you shift from casual conversations to discussions that lead to real results? Brian shares a practical strategy to pivot personal conversations into meaningful financial discussions. You'll learn how to leverage the positive momentum from friendly chats to open the door to conversations about investments, banking preferences, and financial goals. By making a simple yet powerful shift, you can position yourself as more than just a friendly face—become a trusted financial resource your clients turn to for advice and solutions. If you're tired of client relationships that don't seem to go anywhere, this episode is for you. Tune in to discover how to turn those personal connections into tangible results and elevate your role in your clients' financial lives. Learn More About The Banker Bootcamp https://calendly.com/elitebankeracademy/discovery-call <-------------

Send us a text In this episode, I dive deep into a crucial lesson from my experience coaching bankers who are striving to increase their Advisor appointments. Discover the transformative power of genuine conversations and learn how they can not only increase your appointment rates but also elevate your entire client relationship approach. If you're a banker looking to fill your calendar and truly connect with your clients, this discussion will provide you with the strategies and insights needed to make a significant impact.

Send us a text Welcome to Episode 20 of "Banking on Sales Success." Are you tired of watching big accounts do nothing but collect dust? We get it. It's tough when you know you can help, but getting those large balance clients to sit down with a financial advisor feels like pulling teeth. This episode is all about changing that game. We're diving into real talk on why those big clients might be holding back and what you can do to not just get their attention, but get them moving. Forget about salesy pitches that go nowhere. We're going to show you how to really listen and connect with what your clients want and need. By the end of this episode, you'll have a clear game plan for making those key meetings happen more often. If you're ready to turn those frustrating misses into solid hits, this is the episode for you. Let's get those big accounts off the sidelines and into action. Tune in now for tips and stories that'll change the way you approach your clients for the better.

Send us a text Welcome to Episode 19 of Banking on Sales Success. In today's discussion, we focus on the essential skill of uncovering assets beyond the bank. We share insights from a recent coaching session, breaking down a step-by-step process to consistently reveal assets and secure a spot on the financial advisor's calendar. The episode emphasizes the importance of building trust with clients through genuine gratitude, curious questioning, and active listening. The goal is to transform existing relationships into long-term, mutually beneficial partnerships. Success in the financial realm, as emphasized in this episode, requires dedicated practice, memorization, and adeptly handling objections. If you've encountered challenges in uncovering assets or aim to refine your approach to banking relationships, this episode offers valuable insights. Contact: Email: Brian@elitebankeracademy.com

Send us a text In episode 18 of the Banking on Sales Success podcast, your host Brian Drake dives into a common challenge faced by bankers—getting referrals to financial advisors that close. If you've struggled with this issue, Brian has the insights you need. Discover how to shift your approach in scheduling appointments to set the stage for your advisor's success. Uncover a strategic conversation framework that aligns clients with their financial goals, ensuring appointments lead to closed deals. Don't miss this episode if you're ready to boost the quality, not just the quantity, of your appointments. Tune in now and level up your referrals to your financial advisor Email: Brian@elitebankeracademy.com LinkedIn: https://www.linkedin.com/in/thebriandrake/

Send us a text In episode 17 of Banking on Sales Success, your host Brian Drake tackles a common objection faced by bankers during the holiday season. Many clients claim they're too busy and prefer to delay meetings until after the festivities. Brian not only explores the psychology behind this objection but equips you with two powerful strategies to overcome it. Strategy one involves a straightforward approach—penciling in the appointment for the first weeks of January while emphasizing flexibility. This ensures clients with genuine intentions secure a spot on the calendar, even if rescheduling becomes necessary. Strategy two dives deeper, encouraging an honest conversation to unveil the real objection. Brian guides you through asking strategic questions to determine whether the delay is due to genuine busyness or a lower priority. This approach separates clients genuinely interested in financial discussions from those offering excuses. Join Brian as he shares valuable insights and strategies to increase your success in getting clients onto the calendar during this busy season. Learn to navigate objections and prioritize clients who genuinely value your financial expertise. Email: Brian@elitebankeracademy.com LinkedIn: https://www.linkedin.com/in/thebriandrake/

Send us a text In episode 16 of the Banking on Sales Success podcast, host Brian Drake dives into a frustration many bankers face: clients not showing up for appointments. Discover the psychology behind these no-shows and unlock a game-changing strategy that not only increases client attendance but also supercharges your advisor's ability to close deals. Brian shares a simple yet powerful approach to collecting financial statements, framing it as a direct benefit for clients. Learn the conversation pivot that makes clients willingly share their statements, setting the stage for a fully prepared meeting. The real magic happens when confirming appointments. Brian introduces a language shift that reignites clients' emotions and curiosity, increasing the likelihood they'll honor their commitment. If you're tired of dealing with no-shows and want to enhance your client interactions, this episode is a must-listen. For further guidance or questions, connect with Brian on LinkedIn or Email. Email: Brian@elitebankeracademy.com LinkedIn: linkedin.com/in/thebriandrake

Send us a text In episode 15 of "Banking on Sales Success," Brian Drake shares invaluable insights for bankers in the financial industry, focusing on high-balance clients. The episode emphasizes the importance of demonstrating genuine care for clients, particularly when discussing their assets and financial plans. By adopting a caring tone, active engagement, and authenticity, bankers can build trust, foster meaningful relationships, and ultimately increase the likelihood of converting clients into financial advisory appointments. If you're a banker looking to enhance client interactions and boost your success in the industry, this episode offers a concise and impactful guide to building trust and achieving your professional goals. Email: Brian@elitebankeracademy.com Call us: 805-434-7421

Send us a text In Episode 14 of "Banking on Sales Success," Brian Drake unravels the intricate tapestry of successful banking sales. Navigate the maze of establishing consistent investment pipelines, overcoming objections, and securing vital client appointments. Brian doesn't just skim the surface; he dives deep, addressing the five critical questions that reveal potential sales opportunities. From effective phone call strategies to mastering the art of the advisor recommendation, this episode is a goldmine of actionable insights. If you’ve ever felt stuck or overwhelmed in your banking sales journey, let Brian's decade-long expertise guide you to clarity and results. Ready to transform those challenges into opportunities? Tune in and equip yourself with strategies that have stood the test of time. Your journey to banking sales success starts here. Email: brian@elitebankeracademy.com Ph: 805-434-7421

Send us a text "Navigating the world of banking sales? In Episode 13 of 'Banking on Sales Success,' we delve into the pivotal role structure plays in your interactions. Learn why winging it could be costing you results and why clients can sense a lack of consistency. From understanding the nuances of tone and phrasing to ensuring clients view you as a trustworthy guide, discover the strategies that bridge the gap between your current outcomes and the success you aspire to achieve. If you've ever felt adrift in client interactions or questioned your approach, this episode offers actionable insights, practices, and a community to support your journey to banking excellence." Email Us: brian@elitebankeracademy.com Follow us on LinkedIn: https://www.linkedin.com/in/thebriandrake/

Send us a text In today's episode, we're diving into a powerful concept – the impact of releasing your desire as a banker. Specifically, we're talking about the desire for your clients to say yes when you recommend a meeting with your advisor. In this episode, I'll share a valuable lesson I learned through my coaching experience. This lesson was born from working closely with one of the earliest members of my coaching program. Back in February, this banker joined my program with the goal of achieving 10,000 PVCs. Initially, progress was slow due to the lack of a structured process. But as we developed a clear framework, something interesting happened. Momentum started building, and appointment after appointment was scheduled. What changed? It came down to a simple realization – the banker had let go of the emotional attachment to the outcome. This shift in mindset had a profound impact on his results. We often overlook the power of releasing the need for a specific response. The truth is, clients can sense our intentions. If you're more invested in getting them on the calendar than they are, trust can waver. Consider this analogy: Imagine offering someone a sandwich. You don't really mind if they say yes or no – it's about their preference, not yours. Similarly, detaching from the outcome of a client's response builds trust. As you engage clients and recommend advisor meetings, strive to suppress emotional attachment. The more you practice this, the more successful you'll be in securing appointments. Remember, trust is the cornerstone of your success.

Send us a text Being a successful banker isn't easy. In fact, it might be one of the hardest sales jobs out there. Why? It's all about desire. On this episode of Banking on Sales Success, we dive into the challenge of sparking a desire in clients who walk into the bank with no intention of meeting with a financial advisor. But don't worry, it's not all doom and gloom. We'll also share a secret strategy that can make a difference in your approach. If you've ever felt stuck or overwhelmed in your banking role, this episode might just have the answers you're looking for. Follow me on LinkedIn: https://www.linkedin.com/in/thebriandrake/