Your Author Business Plan
Joanna Penn
You are an author. You turn ideas into reality in the shape of a book.
You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a...
Location:
United States
Description:
You are an author. You turn ideas into reality in the shape of a book. You turn the thoughts in your head into valuable intellectual property assets. You understand how powerful the written word can be. Now it's time to use your words to create a business plan to take your writing career to the next level — whatever that means for your situation. I'm Joanna Penn and I've been a full-time author-entrepreneur for almost a decade. In this book, I’ll guide you through the process of creating a business plan that will help you achieve your creative and financial goals. It’s relevant for fiction and non-fiction authors, as well as those who want to include other products, services, and income streams. It’s also applicable whether you’re just starting out or if you already have a mature author business. A plan helps at any stage of the journey. business summary and author brandwriting, publishing and licensing, products and servicesmarketing strategy financial sideThe final chapter will give you a framework for simplifying your plan and turning it into achievable steps across a chosen timeline. It's time to take your author career to the next level. Let's get started on your business plan. Duration - 2h 12m. Author - Joanna Penn. Narrator - Joanna Penn. Published Date - Sunday, 22 January 2023. Copyright - © 2020 Joanna Penn ©.
Language:
English
Opening Credits
Duration:00:00:23
Introduction
Duration:00:04:46
What is a business plan?
Duration:00:06:15
Part 1 Business Summary and Brand 1.1 Company structure
Duration:00:03:40
1.2 Business summary and big-picture goals
Duration:00:08:08
1.3 Author brand
Duration:00:03:41
1.4 Comparison authors and reader avatar
Duration:00:05:54
Part 2 Production 2.1 Products and/or services
Duration:00:08:19
2.2 Writing process and production schedule
Duration:00:05:46
2.3 Publishing and licensing strategy
Duration:00:04:43
2.4 Pricing strategy
Duration:00:03:02
Part 3 Marketing 3.1 Strategy. Author ecosystem
Duration:00:06:15
3.2 Author website
Duration:00:06:16
3.3 Email list and ARC team
Duration:00:07:11
3.4 Content marketing
Duration:00:05:28
3.5 Paid advertising
Duration:00:06:09
3.6 Social media
Duration:00:03:16
3.7 Author network
Duration:00:02:19
Part 4 Financials 4.1 Money mindset
Duration:00:03:04
4.2 Revenue model and income
Duration:00:05:11
4.3 Initial investment and on-going costs
Duration:00:06:26
4.4 Paying yourself first and long-term investing
Duration:00:05:23
Your Next Steps
Duration:00:06:01
Example Business Plans
Duration:00:14:03
Conclusion
Duration:00:00:32
Closing Credits
Duration:00:00:33