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Introduction
1/28/2025
Tech companies lied to us, and it created a creative crisis
1/28/2025
Publishing is broken, but it doesn’t have to break us
1/28/2025
Systemic issues facing authors
1/28/2025
How do we fix these issues?
1/28/2025
What can you change?
1/28/2025
Where do you start?
1/28/2025
A personal example
1/28/2025
Charting your path from style to scale
1/28/2025
Stage 1: Nail your style - 3 to 12 months
1/28/2025
Stage 2: Nail your voice - 3 to 6 months
1/28/2025
Stage 3: Nail your platform - 3 to 6 months
1/28/2025
Stage 4: Nail your audience - 3 to 6 months
1/28/2025
Stage 5: Nail your branding - 3 to 6 months
1/28/2025
Stage 6: Nail your offer - 3 to 6 months
1/28/2025
Stage 7: Nail your scale - 6 to 120 months
1/28/2025
The art of sustainable productivity
1/28/2025
The four phases of a writing career
1/28/2025
Understanding resistance
1/28/2025
The cost of context switching
1/28/2025
The ONE thing principle
1/28/2025
Time blocking your way to success
1/28/2025
Building sustainable systems
1/28/2025
The mindset for success
1/28/2025
Turning your natural writing patterns into audience growth
1/28/2025
The modern productivity paradox
1/28/2025
Engineering winning days
1/28/2025
What it takes to engineer a winning day
1/28/2025
The “boring work” that needs doing
1/28/2025
The reality of failure
1/28/2025
The mental shift we all need
1/28/2025
Why sequels fail
1/28/2025
Book catalog as investment portfolio?
1/28/2025
"How to market yourself without feeling gross about it?"
1/28/2025
Building you back up
1/28/2025
Getting your marketing right so money flows
1/28/2025
How does any of this make marketing feel less gross?
1/28/2025
This is not about you
1/28/2025
How to avoid smashing into brick walls
1/28/2025
How authors can stand out by defying logic
1/28/2025
The psychology of unexpected generosity
1/28/2025
The platform reality
1/28/2025
Handling industry pushback
1/28/2025
Building the structure for your next launch
1/28/2025
Yes, writing a great book people read is marketing, too
1/28/2025
The distinction between writing and “writing as marketing”
1/28/2025
How to conceptualize writing as marketing
1/28/2025
Product-led growth
1/28/2025
The only good marketing is the marketing you do
1/28/2025
Social. Media.
1/28/2025
Social apps: Where relationships drive success
1/28/2025
Media apps: The engine for visibility
1/28/2025
Why trying to do both is a recipe for failure
1/28/2025
The two-step strategy
1/28/2025
Path 1: Media first, social second
1/28/2025
Path 2: Social first, media second
1/28/2025
When is it time to add the other path?
1/28/2025
If you started social first
1/28/2025
If you started media first
1/28/2025
Mastering the art of attention as a writer
1/28/2025
Finding where the attention is: Examples:
1/28/2025
Turning the attention to shine on you: Examples:
1/28/2025
Celebrity Examples
1/28/2025
Practical Implications
1/28/2025
Implementation
1/28/2025
7 unconventional ways to succeed as a writer
1/28/2025
Taking a knockout punch without getting knocked down
1/28/2025
Step 1: Anticipate and research potential outcomes
1/28/2025
Step 2: Recognize the setback early
1/28/2025
Step 3: Make an informed choice
1/28/2025
Step 4: Reframe failure as energy
1/28/2025
Step 5: Take small, consistent actions
1/28/2025
Step 6: Channel energy into a comeback
1/28/2025
Step 7: Reflect and adjust
1/28/2025
When time has to happen
1/28/2025
The art of harnessing chaos magic
1/28/2025
What is chaos magic?
1/28/2025
Harnessing chaos: The C.H.A.O.S. Framework
1/28/2025
1. (C)enter yourself
1/28/2025
2. (H)arness productive chaos
1/28/2025
3. (A)dapt with flexible systems
1/28/2025
4. (O)bserve and learn
1/28/2025
5. (S)implify to rebalance
1/28/2025
The long-term benefits of chaos magic
1/28/2025
How to amplify your message
1/28/2025
What is amplification?
1/28/2025
Owned media channels: Examples of owned media channels:
1/28/2025
Earned media channels: Examples of earned media channels:
1/28/2025
Borrowed media channels: Examples of borrowed media channels:
1/28/2025
The Early Stage: Filling the void
1/28/2025
The Growth Phase: Building partnerships and expanding reach
1/28/2025
Steps to implement:
1/28/2025
Indicators you've moved to the next stage:
1/28/2025
The Established Stage: When Less becomes more
1/28/2025
The Evolving Stage: Trusting the ecosystem
1/28/2025
Indicators you've reached this stage:
1/28/2025
Evolving with your audience
1/28/2025
Breaching the trust thermocline
1/28/2025
What is the trust thermocline?
1/28/2025
Avoiding the trust thermocline as an author
1/28/2025
Building an integrated publishing ecosystem
1/28/2025
the foundation of your ecosystem
1/28/2025
The five-step integrated publishing system
1/28/2025
subscriptions
1/28/2025
The casual reader funnel
1/28/2025
Kickstarter
1/28/2025
landing pages
1/28/2025
web store
1/28/2025
The advanced set
1/28/2025
Bringing it all together
1/28/2025
The Author Stack framework
1/28/2025
1. Productivity vs monetization sustainable
1/28/2025
2. Money as means or money as ends?
1/28/2025
3. Money to growth parallel
1/28/2025
4. How much do you want to make in the next year?
1/28/2025
5. Prioritizing your business using a modified Eisenhower Matrix
1/28/2025
6. Your transition point
1/28/2025
7. Platform, Audience, and Assets
1/28/2025
8. Author success paths
1/28/2025
9. Media channels
1/28/2025
10. Catalog/Retailer sales vs. direct sales
1/28/2025
11. Set your win condition
1/28/2025
Bringing it all together with KPIs
1/28/2025
365 Simple ways to talk about your writing
1/28/2025
365 ways to market your book
1/28/2025
Your next steps
1/28/2025