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My thesis about how to thrive as a writer in a capitalist dystopia
1/3/2025
The Universe is Dumb, and Capitalism is Nonsense
1/3/2025
The margins are low, and the competition is high
1/3/2025
There are no pain points
1/3/2025
The power law curve is ruthless
1/3/2025
The scale you need to hit is absurd
1/3/2025
The universe is dumb, and capitalism is nonsense
1/3/2025
How to Thrive as a Writer in a Capitalist Dystopia
1/3/2025
How to Improve Your Mental State by Embracing Neutral Thinking
1/3/2025
Is it Even Possible to be a Writer and Happy at the Same Time?
1/3/2025
How to Reframe Capitalism to Make Sales and Marketing Work (Better) for You
1/3/2025
What Chronic Illness Can Teach Us About Conserving Our Energy for What Matters and Taking Imperfect Action
1/3/2025
How to Fall in Love with Book Marketing
1/3/2025
Desert
1/3/2025
Grassland
1/3/2025
Tundra
1/3/2025
Forest
1/3/2025
Aquatic
1/3/2025
Are you Finding Arbitrage or Building Arbitrage?
1/3/2025
How to Get Over Your Sales Phobia
1/3/2025
Do I have to, though?
1/3/2025
The two questions…
1/3/2025
You will get rejected…a lot.
1/3/2025
Who is going to buy your work?
1/3/2025
Why are you giving it away?
1/3/2025
How does providing value work?
1/3/2025
The epiphany…
1/3/2025
Getting people to trust you…
1/3/2025
What if they’re still not buying?
1/3/2025
How to Use Technology and Productivity Hacks to Reclaim Your Time for Things That Matter
1/3/2025
Spinning a Great Idea into Book Marketing Gold
1/3/2025
The Bullseye Method for Growing an Audience
1/3/2025
Will that New Social Media Platform Fundamentally Improve Your Existence?
1/3/2025
Objectively Good and Subjectively Your Jam
1/3/2025
Growth, or Something Like it
1/3/2025
Why I Fell Back in Love with Advertising
1/3/2025
Planned Serendipity
1/3/2025
When to Burn It All Down and How to Rise from the Ashes
1/3/2025
How I "Evolved" Beyond My Natural Author Ecosystem
1/3/2025
How I stabilized my ecosystem so I could evolve like a Tundra
1/3/2025
How I started to think like a brand manager and evolve like an Aquatic
1/3/2025
How I started to go deeper with my work and evolve like a Grassland
1/3/2025
How I started to interconnect all my work and evolve like a Forest
1/3/2025
How I started to follow the trends and evolve like a Desert
1/3/2025
How Can We Survive and Thrive in the New Media Landscape?
1/3/2025
What Do We Owe to Each Other?
1/3/2025
PLG, SaaS, and How the Nonsense Terms from Tech Can Help Supercharge Your Author Career
1/3/2025
Inbound marketing vs. Outbound marketing
1/3/2025
WOM—Word-Of-Mouth marketing
1/3/2025
TAM/SAM/SOM—Total Addressable Market/Serviceable Available Market/Serviceable Obtainable Market
1/3/2025
Leads
1/3/2025
Cost per lead (CPL)
1/3/2025
Sales Funnel (AKA TOFU/MOFU/BOFU)
1/3/2025
Pipeline
1/3/2025
Flywheel
1/3/2025
Sales Channel
1/3/2025
Value Ladder
1/3/2025
Continuity
1/3/2025
Profit Margin
1/3/2025
CAC—Customer Acquisition Cost
1/3/2025
Churn/Attrition
1/3/2025
LCV—Lifetime Customer Value
1/3/2025
Burn rate
1/3/2025
Runway
1/3/2025
DAU/MAU—Daily/Monthly Active Users
1/3/2025
YOY—Year-over-year Growth
1/3/2025
KPI—Key Performance indicator
1/3/2025
SaaS—Software as a Service
1/3/2025
PLG—Product led growth
1/3/2025
MRR/ARR—Monthly Recurring Revenue/Annual Recurring Revenue
1/3/2025
GRR/NRR—Gross Retention Rate/Net Retention Rate
1/3/2025
B2B vs. B2C vs. D2C—Business to Business vs. Business to Customer vs. Direct to Customer
1/3/2025
ICA—Ideal Customer Avatar
1/3/2025
NPS—Net Promoter Score
1/3/2025
Activation rate
1/3/2025
Trial conversion rate
1/3/2025
ACV—Average Cart Value
1/3/2025
Cross-selling vs. Upselling
1/3/2025
LVR—Lead Velocity Rate
1/3/2025
ASP—Average Sales Price
1/3/2025
EOL—End of Life
1/3/2025
ARPU—Average Revenue per User
1/3/2025
IQL/MQL/SQL—Information Qualified Lead/Marketing Qualified Lead/Sales Qualified lead
1/3/2025
PQL—Product Qualified Lead
1/3/2025
CRO—Conversion Rate Optimization
1/3/2025
CTR—Click-Through Rate
1/3/2025
USP—Unique Selling Proposition
1/3/2025
UX/UI—User eXperience/User Interface
1/3/2025
MUV—Monthly Unique Visitor
1/3/2025
CPM—Cost Per Mille (thousand)
1/3/2025
Conversion Path
1/3/2025
Friction
1/3/2025
PPC—Pay-Per-Click
1/3/2025
CPC—Cost Per Click
1/3/2025
CTA—Call To Action
1/3/2025
Capital
1/3/2025
Deliverable
1/3/2025
R&D—Research and Development
1/3/2025
A/B Testing
1/3/2025
SEO—Search Engine Optimization
1/3/2025
P&L—Profit and Loss
1/3/2025
ROI—Return On Investment
1/3/2025
COGS—Cost Of Goods Sold
1/3/2025
Data Analytics
1/3/2025
BI—Business Intelligence
1/3/2025
Benchmarking
1/3/2025
Market penetration/saturation
1/3/2025
EBITA—Earnings before interest, taxes, and amortization
1/3/2025
Retargeting
1/3/2025
Final thoughts
1/3/2025
What’s next?
1/3/2025