ScaleX™ Insider Podcast

How SEAT Automobiles increased leads by 2000% with one simple page change—Bas Wouters reveals the "Competing Prompts" mistake killing your conversions and why asking for multiple actions is like having 90 people shout at you simultaneously. Key Takeaways: The "Birthday Party Analogy" - Why having multiple calls-to-action on one page is like 90 people screaming at you when you walk through a door The 2000% SEAT Case Study - How simplifying a landing page to ONE action (download price list) exploded lead generation for SEAT Automobiles The Competing Prompts Problem - Why asking visitors to do multiple things on one page creates decision fatigue and kills conversions The Common Sense Paradox - Why this principle sounds obvious but almost every business gets it wrong (including yours) The SME Advantage - Why you don't need Disney or Booking.com budgets to implement behavioral psychology that works One Page = One Goal - The ruthlessly simple audit process to fix your landing pages today Guest Bio: Bas Wouters is co-founder of the Cialdini Institute, creator of the Online Influence Institute, and one of only 12 certified trainers worldwide under Dr. Robert Cialdini (the "Godfather of Influence"). He scaled a kitchen business from €10,000 to €25 million using behavioral psychology, worked with Disney and Booking.com, and now helps SMEs compete with corporate giants through science-backed influence strategies. Episode Timestamps: 0:00 - The Birthday Party Analogy: 90 People Shouting At You 1:15 - What Are Competing Prompts? 2:30 - The SEAT Automobiles 2000% Lead Generation Case Study 4:45 - Why SME Leaders Get This Wrong (The Fire-Hose Effect) 6:20 - "Common Sense Isn't That Common" - Why We Overcomplicate 7:40 - You Don't Need Big Budgets or Big Teams 8:50 - The Simple 5-Step Audit to Fix Your Pages Today Connect with Bas Wouters: Website: https://www.onlineinfluence.com LinkedIn: / bazwouters-cmct-cpt-cec Free AI Tools & Monthly Workshops: https://www.onlineinfluence.com About ScaleX™ and Simple Scaling: ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme, a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme Subscribe & Never Miss an Episode: 📺 YouTube: https://www.youtube.com/@simplescaling 🎧 Apple Podcasts: https://podcasts.apple.com/gb/podcast/scalex-insider/id1494889789 🎵 Spotify: https://open.spotify.com/show/0d7ZzJFe6uL3I6wzW3BlFx Host: Brendan McGurgan Website: https://www.simplescaling.com LinkedIn: https://www.linkedin.com/in/brendanmcgurgan

How one word changed to "purchased" increased conversions 300%—Baz Wouters reveals the exact three-part formula combining Cialdini's principles of social proof, scarcity, and authority that SME leaders can apply immediately. In this powerful segment of the ScaleX Insider Podcast, host Brendan McGurgan and Baz Wouters break down Dr. Robert Cialdini's seven core principles of influence and the surgical precision required to convert browsers into buyers online. The 300% Conversion Breakthrough: NYX Makeup Studio ran a simple A/B test on their product page. They started with just a "Buy" button. Then they added one sentence: "71 beauties have viewed this product today." Five words. Result: 33% increase in transactions. But then they tested changing ONE WORD: "71 beauties have purchased this product today." That single word change—"viewed" to "purchased"—led to a 300% increase in transactions. Same layout. Same product. One word. Massive difference. Why It Worked: This sentence combined THREE of Cialdini's core influence principles simultaneously: Social Proof: Other people are taking action Scarcity: This is happening right now (today) Authority: These are people like you (beauties = target audience identity) The 3-Part Formula for SME Leaders: Bas reveals the three criteria to create high-converting copy yourself: Mention Your Audience—"People Like Me" Name the Desired Behaviour Literally Use Exact Numbers to Boost Trust The AI Solution for SMEs Without Marketing Teams: Many SME leaders worry: "I don't have a marketing department. I don't have copywriting specialists. How can I implement this?" Bas's answer: This is exactly why he built AI-powered tools for SMEs. As an entrepreneur himself (not a corporate consultant), he understands the resource constraints small businesses face. What's Available Now: Free monthly workshops at onlineinfluence.com AI-trained bots that analyze your website instantly Put in your URL → Get told: "Here are your biggest wins. Here's where you can increase conversions." Actionable recommendations you can implement yourself The Delete Button Strategy: Most improvements aren't about adding things—they're about removing friction. Deleting clutter. Simplifying steps. You don't need designers. You don't need developers. You just need the delete button. As Brendan says: "Everyone knows where the delete button is. This is about taking stuff out, not adding more in." Why This Matters for Your Business: If a makeup company can increase conversions 300% with one word change, imagine what's possible when you apply all seven of Cialdini's principles systematically across your entire customer journey. The principles work because they speak directly to System 1 thinking—the fast, automatic, subconscious brain that makes 95-98% of all purchasing decisions. Key Takeaway: You don't need a massive budget or a huge team. You need surgical precision with language. You need to understand how the human brain actually makes decisions. And you need the courage to simplify ruthlessly. About ScaleX™ and Simple Scaling: ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme, a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme Subscribe & Never Miss an Episode: 📺 YouTube: https://www.youtube.com/@simplescaling 🎧 Apple Podcasts: https://podcasts.apple.com/gb/podcast/scalex-insider/id1494889789 🎵 Spotify: https://open.spotify.com/show/0d7ZzJFe6uL3I6wzW3BlFx Connect with Baz Wouters: Website: https://www.onlineinfluence.com LinkedIn: https://www.linkedin.com/in/bazwouters-cmct-cpt-cec Free AI Tools & Workshops: https://www.onlineinfluence.com Host: Brendan McGurgan Website: https://www.simplescaling.com LinkedIn: https://www.linkedin.com/in/brendanmcgurgan

How one word change increased conversions 300%—Bas Wouters, co-founder of the Cialdini Institute, reveals the behavioral psychology secrets that help SMEs compete with corporate giants without massive budgets. In this episode, host Brendan McGurgan sits down with Bas Wouters to unpack the neuroscience behind buying decisions—and why 95-98% of customer decisions happen in the subconscious mind (System 1), not through rational thought (System 2). Episode Highlights: Bas scaled a €10,000 kitchen startup to €25 million using behavioral psychology, became one of Dr. Robert Cialdini's 12 certified trainers worldwide, and partnered with the "Godfather of Influence" before founding the Online Influence Institute. Meet Bas Wouters Bas Wouters is a world-renowned expert in online influence, behavioral science, and persuasion. Handpicked by Dr. Robert Cialdini, the godfather of influence, Bas became one of only 12 certified trainers worldwide. He has trained over 10,000 professionals globally, helping businesses bridge the "persuasion gap" using AI-powered tools and evidence-based strategies. Bas is also an international bestselling author of Online Influence: Boost Your Results with Proven Behavioral Science, blending decades of practical experience with research-backed frameworks to help leaders scale effectively. Key Topics Covered → Why focusing on behavior, not leads or sales, is critical for business growth → The System One vs. System Two model: why 95% of decisions are subconscious → Using behavioral psychology to trigger automatic decision-making in customers → BJ Fogg's Behavior Model: Motivation, Ability, Prompt — designing actions people actually take → The Jenga Principle: simplifying messaging to make it clear and persuasive → Lessons from scaling a €25 million kitchen business against bigger competitors → How AI can enhance online influence without compromising ethics or authenticity → Practical frameworks for applying persuasion in marketing, sales, and customer experience Episode Highlights Bas dives deep into the psychology of decision-making, explaining why most marketing campaigns fail: people aren't rational; they act emotionally and subconsciously. By applying System One thinking—fast, intuitive shortcuts—you can craft campaigns that convert even in crowded markets. Bas also explores BJ Fogg's behavior model and the Jenga Principle, showing listeners how simpler messaging and easier actions dramatically increase engagement. Whether designing emails, landing pages, or sales conversations, Bas gives actionable insights that help SME leaders scale with purpose by influencing behavior, not just pushing content. Who Should Listen This episode is essential for SME leaders, entrepreneurs, and executives looking to grow online influence and increase conversions. If you're struggling to stand out in a crowded market, feeling overwhelmed by tools and tactics, or frustrated that your efforts aren't yielding results, Bas' research-backed insights provide a roadmap for smarter, behavior-driven marketing and sales strategies. Ready to Scale with Influence? The ScaleX™ Accelerator Programme helps leaders combine strategy, mindset, and behavioral insights to break through growth plateaus and scale with purpose. About Bas Wouters Bas Wouters is the founder of the Online Influence Institute and creator of the Online Influence Lab. After generating millions in sales and building a €25 million franchise business, he turned his focus to helping others influence effectively online. Handpicked by Dr. Robert Cialdini as a certified trainer, Bas has trained over 10,000 professionals worldwide. His book Online Influence blends behavioral science with practical tools to help leaders and teams achieve measurable results. Website: onlineinfluenceinstitute.com LinkedIn: linkedin.com/in/baswouters Book: Online Influence About ScaleX™ and Simple Scaling ScaleX™ Insider is brought to you by Simple Scaling —...

Most people never reach their potential because they come to the edge of their limiting beliefs—and back down. Jim Murphy, creator of Inner Excellence, reveals the exact moment leaders stop themselves from scaling. It's not about strategy—it's about the uncomfortable feelings at the edge of what you believe is possible. Jim explains why negative feelings stick like Velcro while positive ones slide off like Teflon. Your subconscious protects you from scary feelings, which keeps you small. But beliefs aren't thoughts—they're feelings. Learn to embrace uncomfortable feelings, and you expand what's possible. MEET JIM MURPHY Jim Murphy coaches PGA Tour players, Olympians, and top executives. After playing professional baseball with the Chicago Cubs, he spent five years in the Sonoran Desert researching peak performance. His book Inner Excellence has been translated into 30 languages and went viral when NFL star A.J. Brown was photographed reading it. KEY TOPICS COVERED Why people never reach potential: they hit the edge of beliefs and back down when uncomfortable Velcro vs. Teflon: why negative feelings stick while positive ones slide off Three Pillars of Inner Excellence: Belief, Freedom, and Focus The four critical questions: Am I willing to face my fears? To fail? To look foolish? To sit with any feeling even if it never goes away? Why outcomes matter less than embracing the feeling Your subconscious only cares how you feel—beliefs are feelings WHO SHOULD LISTEN Essential for leaders stuck at a certain level despite working hard. If you hit the same ceiling, avoid difficult conversations, or feel capable of more but can't break through—this reveals why. What feeling are you currently avoiding? Share in the comments. READY TO SCALE WITH CONFIDENCE? The ScaleX™ Accelerator Programme addresses both strategy and mindset—helping you break through revenue plateaus by addressing the beliefs holding you back. Apply now: https://simplescaling.com/scalex-accelerator-programme ABOUT JIM MURPHY Jim Murphy is the creator of Inner Excellence and a performance coach to world-class athletes and executives. After competing in the Chicago Cubs organisation, he spent five years in the Sonoran Desert researching peak performance psychology. He's coached PGA Tour players, Olympians and CEOs, and is founder of the Inner Excellence Freedom Project. Website: https://innerexcellence.com Instagram: https://www.instagram.com/innerexcellence.jimmurphy Books: Inner Excellence and The Best Possible Life ABOUT SCALEX™ AND SIMPLE SCALING ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme, a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. Learn more: https://simplescaling.com/scalex-accelerator-programme Host: Brendan McGurgan SUBSCRIBE & NEVER MISS AN EPISODE YouTube: https://www.youtube.com/@SimpleScaling Apple Podcasts: https://podcasts.apple.com/gb/podcast/scalex-insider/id1494889789 Spotify: https://open.spotify.com/show/0d7ZzJFe6uL3I6wzW3BlFx TIMESTAMPS 00:00 Why most people never reach their potential 02:30 Coming to the edge of your beliefs 05:15 The subconscious protection mechanism 07:40 Three Pillars: Belief, Freedom, Focus 10:20 Why freedom is lacking (social media comparison) 12:45 How to expand what you believe is possible 15:10 Visualization practice for embracing discomfort 17:30 Four critical questions to ask yourself 20:15 Why outcomes matter less than embracing feeling 23:00 Velcro vs. Teflon: why negative feelings stick 25:40 Beliefs are feelings—how to change them #limitingbeliefs #quitting #mindset #leadershipdevelopment #scaling

What does performance under pressure actually look like? Jim Murphy, creator of Inner Excellence, breaks down the two-part system elite athletes use to master fear in critical moments. Most people focus only on tools—breathing, mantras—but Jim reveals the mindset shift must come first, or the tools won't work. The critical mistake? Believing the most important thing is the result you get right now. This result-focused thinking creates tension, fear, and underperformance. Jim's solution: a mindset shift that prioritises learning to embrace feelings over achieving outcomes—because getting better at these moments is more valuable than any single win. MEET JIM MURPHY Jim Murphy coaches PGA Tour players, Olympians, and top executives. After playing professional baseball with the Chicago Cubs, he spent five years in the Sonoran Desert researching peak performance. His book Inner Excellence has been translated into 30 languages. His clients include three-time major champion Pádraig Harrington, who used a mantra technique Jim taught him to win The Open Championship in a playoff. KEY TOPICS COVERED The two-part system for performance under pressure: mindset shift first, then practical tools Why most people fail: they're caught up in the result instead of the process The critical mistake: believing "the most important thing is the result I get right now" The mindset shift: learning to embrace feelings matters more than the outcome The game-changing question: "Am I willing to have this fear, anxiety, or stress all day even if it never goes away?" Why this question creates freedom: if you're not willing, you're doubly scared—scared of the situation and scared of being scared Pádraig Harrington's mantra technique that won him The Open Championship What mantras actually are: phrases you repeat to stay present and instil empowering beliefs BJ Fogg's morning mantra: "Today is going to be a great day because I am going to make it a great day." Why the first hour of your day is critical: having routines with no decisions Practical tools that work: deep breathing, mantras, and presence techniques WHO SHOULD LISTEN Essential for business leaders, entrepreneurs, and anyone facing high-stakes presentations, negotiations, or decisions. If you tense up before important moments, freeze under pressure, or ruminate on what might go wrong, Jim's two-part system gives you the exact process elite performers use. What's your go-to tool when feeling stressed? Share in the comments. READY TO SCALE WITH CONFIDENCE? The ScaleX™ Accelerator Programme addresses both strategy and mindset—helping you break through revenue plateaus by addressing the beliefs holding you back. Apply now: https://simplescaling.com/scalex-accelerator-programme ABOUT JIM MURPHY Jim Murphy is the creator of Inner Excellence and a performance coach to world-class athletes and executives. After competing in the Chicago Cubs organisation, he spent five years in the Sonoran Desert researching peak performance psychology. He's coached PGA Tour players, Olympians, and CEOs, and is founder of the Inner Excellence Freedom Project. Website: https://innerexcellence.com Instagram: https://www.instagram.com/innerexcellence.jimmurphy Books: Inner Excellence and The Best Possible Life ABOUT SCALEX™ AND SIMPLE SCALING ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme, a 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. Learn more: https://simplescaling.com/scalex-accelerator-programme Host: Brendan McGurgan SUBSCRIBE & NEVER MISS AN EPISODE YouTube: https://www.youtube.com/@SimpleScaling Apple Podcasts: https://podcasts.apple.com/gb/podcast/scalex-insider/id1494889789 Spotify: https://open.spotify.com/show/0d7ZzJFe6uL3I6wzW3BlFx TIMESTAMPS 00:00 What does embracing the feeling look like? 01:45 The two-part system: tools...

Why Fewer Than 1% of SME Leaders Ever Achieve Scale — with Jim Murphy (Inner Excellence) Why do fewer than 1% of SME leaders ever achieve scale? The answer isn't better strategy or more capital — it's inner excellence. In this transformative conversation, performance coach Jim Murphy, creator of the ground-breaking Inner Excellence philosophy, reveals that the path to peak performance under pressure is identical to living the best possible life. After playing professional baseball with the Chicago Cubs and spending five years researching performance psychology in the Sonoran Desert, Jim discovered a counterintuitive truth: selfless is fearless. When leaders detach from outcomes and master their ego, they access a level of courage and clarity that transforms both business results and personal fulfilment. Meet Jim Murphy Jim Murphy is a performance coach to PGA Tour players, Olympians, and executives worldwide. His book Inner Excellence has been translated into more than 30 languages and went viral when NFL star A.J. Brown was photographed reading it on the sidelines. Jim helps high performers achieve peace and confidence under extreme pressure by addressing the beliefs, fears, and attachments that block their potential. Key Topics Covered Why "selfless is fearless" is the foundation of courageous leadership The Three Pillars of Inner Excellence: Belief, Freedom, and Focus How to expand what you believe is possible by embracing uncomfortable feelings Why most leaders never reach their potential: they back away at the edge of their beliefs The dangerous "single story" trap and how rigid attachment prevents growth Training your heart, not just your mind: why love, wisdom, and courage matter The Affluenza Virus (PALMS): how obsession with possessions, achievements, looks, money, and status sabotages success Mastering the ego: becoming unembarrassable, unoffendable, and unirritable Who Should Listen This episode is essential for SME leaders, entrepreneurs, and executives facing revenue plateaus, team challenges, or scaling fears. If you're avoiding difficult conversations, delaying bold decisions, or feeling trapped by comparison and self-doubt, Jim's Inner Excellence framework provides the mental and emotional training to break through. Ready to Scale with Confidence? The ScaleX™ Accelerator Programme addresses both strategy and mindset — helping you break through revenue plateaus by confronting the beliefs holding you back. Apply now to join a community of purpose-driven leaders scaling with clarity and confidence. About Jim Murphy Jim Murphy is the creator of the Inner Excellence philosophy and founder of the Inner Excellence Freedom Project, a non-profit building homes for the homeless, orphans, and widows. After competing in the Chicago Cubs organisation, he spent five years in the Sonoran Desert researching peak performance. He now coaches PGA Tour players, Olympians, and CEOs worldwide. Website: innerexcellence.com Instagram: @innerexcellence.jimmurphy Books: Inner Excellence and The Best Possible Life About ScaleX™ and Simple Scaling ScaleX™ Insider is brought to you by Simple Scaling — creators of the ScaleX™ Accelerator Programme. A 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through growth plateaus. Host: Brendan McGurgan Website: simplescaling.com Subscribe & Listen Watch on YouTube: Simple Scaling Channel Listen on Apple Podcasts: ScaleX Insider Listen on Spotify: ScaleX Insider Timestamps 00:00 Introduction 03:42 What scaling with purpose means 07:15 From professional baseball to the Sonoran Desert 12:28 The birth of Inner Excellence philosophy 18:45 Why inner excellence matters for business leaders 24:10 Love, wisdom, and courage: training the heart 31:20 The Three Pillars: Belief, Freedom, and Focus 38:55 Selfless is fearless: mastering your ego 44:30 How to embrace uncomfortable feelings 52:15...

Technology is numbing your soul and hollowing out humanity. Rasmus Hougaard reveals the crisis of purpose, why we're pacified by tech, and how AI can paradoxically make leaders MORE human through intentionality. The uncomfortable truth: Technology has taken over our lives, feeding us content we don't need but that satisfies surface hunger. We're pacified when we should be protesting. People don't stand up for what matters because technology has numbed our curiosity and ability to ask questions. The paradox: While technology dulls us, AI can actually make us MORE human if we use it with intention. The real question isn't: "What can AI do to enhance our productivity?" We're productive enough. The world is still growing while we're literally killing ourselves by heating up the planet. We don't need MORE productivity. The real question is: "How can AI enhance our humanness, our humanity, and our decision-making?" Rasmus's example: He spent 3 months training ChatGPT with his life story, career path, leadership principles, values, and psychometrics of his team. Before difficult conversations, he asks AI: "How do I come across as caring and respectful?" The result? "AI is better. Period. Full stop." AI has better ability to prescribe empathetic conversations than even leadership experts who've devoted their lives to caring leadership. The choice: AI can be an incredible force for good or for everything that is not good. It's up to each individual to choose how we engage with AI. Most people use AI for: Leaders who will thrive use AI to: This isn't about prompt engineering. This is about looking inward: What's purposeful? What's meaningful? What impact can I have? How can I use AI as an amplifier for that purpose? About Rasmus Hougaard: CEO of Potential Project, bestselling author of "More Human: How the Power of AI Can Transform the Way You Lead," "The Mind of the Leader," and "Compassionate Leadership." Full Episode: [Link] About ScaleX™ and Simple Scaling: ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme. A 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme Subscribe: 📺 YouTube: https://www.youtube.com/@SimpleScaling 🎧 Apple Podcasts: https://podcasts.apple.com/gb/podcast/scalex-insider/id1494889789 🎵 Spotify: https://open.spotify.com/show/0d7ZzJFe6uL3I6wzW3BlFx #AILeadership #ChatGPT #EmotionalIntelligence #LeadershipDevelopment #ArtificialIntelligence #FutureOfWork #BusinessLeadership #AItools #ScaleWithPurpose #RasmusHougaard #Shorts

70% of leaders will be UNQUALIFIED to lead in a few years if they don't learn to work with AI. Rasmus Hougaard reveals 95% of AI investments fail because leaders lack 3 human qualities, not technical skills. Paul Doherty, Chief AI Officer of Accenture (world's biggest tech firm), says companies are buying high-end Ferraris without drivers qualified to operate them. The brutal breakdown: This means 84% of current leaders (70% when rounded) won't make it without developing these qualities. The 3 critical qualities: This isn't about prompt engineering or technical skills. It's about human qualities. Ask ChatGPT: "Give me five prompts on how to prompt well" - AI will teach you AI. But AI can't teach you awareness, wisdom, or compassion. Why 95% of AI investments fail: Companies buy the technology but people aren't qualified to use it. They're missing the human qualities that allow them to set context, ask right questions, and lead with heart. The future: AI will respond to emails and attend meetings. Human connection is being stripped away. Leaders who develop these human qualities will thrive. The 70% who don't will be unqualified. About Rasmus Hougaard: CEO of Potential Project, bestselling author of "More Human: How the Power of AI Can Transform the Way You Lead," "The Mind of the Leader," and "Compassionate Leadership." Full Episode: [Link] About ScaleX™ and Simple Scaling: ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme. A 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme Subscribe: 📺 YouTube: https://www.youtube.com/@SimpleScaling 🎧 Apple Podcasts: https://podcasts.apple.com/gb/podcast/scalex-insider/id1494889789 🎵 Spotify: https://open.spotify.com/show/0d7ZzJFe6uL3I6wzW3BlFx

In this episode of the ScaleX™ Insider podcast, Brendan McGurgan sits down with Rasmus Hougaard — founder and CEO of Potential Project, Thinkers 50-nominated leadership expert, and author of Compassionate Leadership: How to Do Hard Things in a Human Way and More Human: How the Power of AI Can Transform the Way You Lead (Harvard Business Review Press, 2025). Rasmus joins the show to explore what it truly means to scale leadership with purpose, why human qualities are more important than technical skills in the age of AI, and how leaders can intentionally use technology to become more aware, wise, and compassionate. We dive deep into: What scaling leadership with purpose really means in 2025 Why 24% of today's leaders are unqualified for future challenges without developing awareness, wisdom, and compassion How AI can be leveraged as a tool to amplify human qualities, not replace them Practical strategies for training AI to reflect your values, guide decision-making, and act as a "360° coach" How curiosity, deep questioning, and a beginner's mind enhance wisdom and leadership impact The importance of slowing down through meditation, reflection, and breathwork to lead effectively Rasmus also shares powerful examples of leaders using AI to strengthen human connection, challenge biases, and make more intentional, impactful decisions. 👉 Tune in to hear how purpose, human qualities, and intentional AI use can transform the way you lead people, organizations, and yourself. 📌 Connect with Rasmus Hougaard: LinkedIn: https://www.linkedin.com/in/rasmushougaard Books: More Human: How the Power of AI Can Transform the Way You Lead Compassionate Leadership: How to Do Hard Things in a Human Way. Ras The Mind of the Leader: How to Lead Yourself, Your People, and Your Organization for Extraordinary Results About Simple Scaling & ScaleX™ Insider Podcast 🧭 About Simple Scaling & ScaleX™ Insider Podcast: ScaleX™ helps SME leaders scale with purpose using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast shares insights from top entrepreneurs and business thinkers. If you're an SME leader looking for a proven plan to scale, here are two ways to work with us: 👉 Join the Northern Ireland ScaleX Accelerator Programme (2026) For CEOs, founders & MDs of SMEs (£2m–30m revenue) ready to scale leadership, teams, and value. Join the waitlist: https://scalexaccelerator.simplescaling.com/ 👉 Join ScaleX Elevate (£750k–2m businesses) A digital learning community with weekly training, support, and expert sessions — designed to give you a roadmap to 2x your revenue and talent within 2 years. Register your interest: https://scalexinsights.simplescaling.com/elevate #LeadershipImpact #MultipliersMindset #ScaleUpSuccess #SimpleScaling #SMEGrowth #ExecutiveLeadership

Money mindset blocks keeping you stuck? One entrepreneur went from $500K plateau to $1 million months by shifting ONE childhood belief. Serial entrepreneur Allison Maslan reveals the journaling work that uncovers hidden money blocks—and why strategy alone will never work if you're sabotaging yourself. Kita from Loosely Tea Market was stuck at $500K in revenue. Every strategy failed. Why? A hidden belief from childhood: "Nothing I do will work out." It wasn't conscious—but it was running her entire business. Allison Maslan's journaling work uncovered this self-sabotage pattern (foot on gas, foot on brake), and once Kita shifted to "Anything I set my mind to, I can make happen," everything changed. Within months: $1 million months. The lesson? Those money tapes—"money is evil," "who do you think you are?"—passed down from people we've never met, will run your entire life until you deal with them. What you'll discover: ✅ Real case study: $500K stuck to $1M months by shifting one belief ✅ Why strategy fails when money mindset sabotages (foot on gas AND brake) ✅ The journaling work that uncovers hidden childhood money blocks ✅ How "nothing will work out" became "I can make anything happen" ✅ Why worthiness issues cap your revenue ceiling ✅ The money tapes running your life: "Money is evil," "Who do you think you are?" ✅ How beliefs from people you've never met control your business ✅ Why shifting mindset unlocks empowerment, happiness, AND wealth Key Quotes: "She had this belief that no matter what she did, nothing was really going to work out. This came from her childhood—it wasn't reality, but it was a resistance." "As long as that belief was there, it didn't matter what strategies she implemented—she was always going to self-sabotage. Foot on the gas and foot on the brake at the same time." "Once we helped her shift that belief to 'anything I set my mind to, I can make happen,' she crossed her first million-dollar month. Now she's hitting close to that every single month." "Those beliefs—they're tapes that have been passed down from people we've never met. Money is evil, money doesn't grow on trees, who do you think you are? If we don't deal with them, they will run our entire life." 👉 Ready to uncover your money mindset blocks and scale with confidence? The ScaleX™ Accelerator Programme addresses both strategy AND mindset—helping you break through revenue plateaus by addressing the beliefs holding you back. Apply now: https://simplescaling.com/scalex-accelerator-programme About Allison Maslan Allison Maslan is a serial entrepreneur (10 companies founded, 4 exited) and founder of Pinnacle Global Network. She combines strategic business frameworks with deep mindset work—including journaling practices that uncover hidden money blocks. Her client Kita (Loosely Tea Market) went from $500K stuck to $1M months by shifting a single childhood belief. Author of Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar. Connect with Allison: https://www.pinnacleglobalnetwork.comhttps://www.linkedin.com/in/allisonmaslanScale or Fail About ScaleX™ and Simple Scaling ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme. A 12-month journey for ambitious SME leaders combining strategy, mindset work, and peer support to break through revenue plateaus. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme Subscribe & Never Miss an Episode 📺 YouTube: https://www.youtube.com/@SimpleScaling 🎧 Apple Podcasts: https://podcasts.apple.com/gb/podcast/scalex-insider/id1494889789 🎵 Spotify: https://open.spotify.com/show/0d7ZzJFe6uL3I6wzW3BlFx #MoneyMindset #500KTo1M #LimitingBeliefs #RevenueBreakthrough #ScalingWithPurpose #SelfSabotage

Imprisoned by your business? Can't see growth opportunities? Serial entrepreneur Allison Maslan explains why even successful founders need outside perspective to scale—and how her father's fashion empire taught her this lesson early. Allison Maslan built 10 companies and exited 4, but she still works with mentors today. Why? Because as she learned from her father—who built the largest privately-owned women's fashion business in 1960s-70s America—you're always limited in your view. In this powerful segment, Brendan McGurgan and Allison explore the "label in the jar" problem: when you're inside your business, you can't see the potential. Most leaders are imprisoned, unable to come up for air. Marshall Goldsmith was right: what got you here won't get you there. The solution? Outside eyes and mastering the art of letting go. What you'll discover: ✅ Why successful entrepreneurs still need mentors (you're limited in your view) ✅ The "label in the jar" metaphor that explains why founders get stuck ✅ How Allison's father built America's largest private women's fashion empire ✅ Why going store-to-store as a child beat business school ✅ Marshall Goldsmith's truth: "What got you here won't get you there" ✅ Why we cling to what we know (creatures of habit seeking security) ✅ The "run and gun" hustler phase that gets you started but blocks scale ✅ Why letting go is the hardest—and most essential—skill for growth Key Quotes: "I think it's really vital as a business owner to see that you're limited in your view. Why not work with people that have been there and done it?" "You can't see the label when you're inside the jar. So many leaders are imprisoned by their businesses and cannot see the potential." "What got you here won't get you there. We're creatures of habit—we hang on to what we know. It's like our security." "Letting go is probably the hardest thing business owners will ever do. When you can master letting go, then you can make room for the growth." 👉 Ready to get outside perspective and break free? The ScaleX™ Accelerator Programme gives you the mentorship, peer insight, and frameworks to escape being imprisoned by your business. Apply now: https://simplescaling.com/scalex-accelerator-programme About Allison Maslan Allison Maslan is a serial entrepreneur (10 companies founded, 4 exited) and founder of Pinnacle Global Network. Her father built the largest privately-owned women's fashion business in 1960s-70s America—going store to store with him became her business education. Despite decades of success, she still works with mentors because "you're limited in your view." Author of Scale or Fail: How to Build Your Dream Team, Explode Your Growth, and Let Your Business Soar. Connect with Allison: https://www.pinnacleglobalnetwork.comhttps://www.linkedin.com/in/allisonmaslanScale or Fail About ScaleX™ and Simple Scaling ScaleX™ Insider is brought to you by Simple Scaling—creators of the ScaleX™ Accelerator Programme. A 12-month journey for ambitious SME leaders who want outside perspective, expert mentorship, and proven frameworks to scale with purpose. 🔗 Learn more: https://simplescaling.com/scalex-accelerator-programme Subscribe & Never Miss an Episode 📺 YouTube: https://www.youtube.com/@SimpleScaling 🎧 Apple Podcasts: https://podcasts.apple.com/gb/podcast/scalex-insider/id1494889789 🎵 Spotify: https://open.spotify.com/show/0d7ZzJFe6uL3I6wzW3BlFx #ImprisonedByBusiness #OutsidePerspective #MentorshipMatters #LabelInTheJar #ScalingWithPurpose #SMEGrowth

In this episode of the ScaleX™ Insider podcast, Brendan McGurgan sits down with Allison Maslan — CEO and founder of Pinnacle Global Network, WSJ Best-Selling Author of Scale or Fail, and a serial entrepreneur who has scaled 10 companies since the age of 19. Alison has been recognised by Forbes as one of the Top 10 Women to Watch and is a regular contributor to Entrepreneur Magazine, with features in Success, Inc., Fortune, Fast Company, and Forbes. She has also appeared as an expert on ABC, CBS, NBC, CNN, and Fox. Allison joins the show to explore what it truly means to scale a business with purpose, the mindset shifts leaders need to grow without burning out, and the practical strategies that allow entrepreneurs to expand impactfully while staying aligned with their vision. We dive deep into: What scaling with purpose really means in 2025 How leaders unintentionally hold themselves back and the mindset shifts required for growth Vision crafting: how to create a clear, inspiring roadmap that drives action Why letting go and empowering your team is critical to scaling Cash flow and financial organisation as the backbone of sustainable growth Building aligned leadership teams and fostering a culture of accountability How operational excellence, product development, and service leadership drive retention and long-term success Allison also shares powerful client success stories, including leaders who transformed their companies and scaled exponentially by implementing her methodology, showing that scaling is both achievable and strategic. 👉 Tune in to hear how purpose, vision, and empowered teams can fuel exponential growth while creating freedom and impact in your business. 📌 Connect with Allison Maslan: LinkedIn: https://www.linkedin.com/in/allisonmaslan/ Book: Scale or Fail – https://pinnacleglobalnetwork.com/book/ Podcast: The SCALEit Method | Women Who Own It About Simple Scaling & ScaleX™ Insider Podcast 🧭 About Simple Scaling & ScaleX™ Insider Podcast: ScaleX™ helps SME leaders scale with purpose using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast shares insights from top entrepreneurs and business thinkers. If you're an SME leader looking for a proven plan to scale, here are two ways to work with us: 👉 Join the Northern Ireland ScaleX Accelerator Programme (2026) For CEOs, founders & MDs of SMEs (£2m–30m revenue) ready to scale leadership, teams, and value. Join the waitlist: https://scalexaccelerator.simplescaling.com/ 👉 Join ScaleX Elevate (£750k–2m businesses) A digital learning community with weekly training, support, and expert sessions — designed to give you a roadmap to 2x your revenue and talent within 2 years. Register your interest: https://scalexinsights.simplescaling.com/elevate #LeadershipImpact #MultipliersMindset #ScaleUpSuccess #SimpleScaling #SMEGrowth #ExecutiveLeadership

In this episode of the ScaleX™ Insider podcast, Brendan McGurgan sits down with Ranjay Gulati — Harvard Business School professor, leadership and organisational growth expert, and author of seven books including Deep Purpose: The Heart and Soul of High-Performance Companies. Ranjay joins the show to explore what it truly means to scale with purpose, how leaders can cultivate courage in themselves and others, and the principles that allow businesses to grow rapidly while retaining culture, innovation, and impact. We dive deep into: What scaling with purpose really means in 2025 How identity, mindset, and self-narratives determine whether a business can thrive The role of courage and confidence in leading through uncertainty Lessons from top-performing companies on balancing growth, culture, and long-term vision How leaders can build resilient organisations while activating purpose-driven teams Ranjay also shares his insights from decades of research, his interviews with entrepreneurs, and practical examples from business, sports, and real-life courageous acts to illustrate how leaders can navigate fear and uncertainty while driving transformation. 👉 Tune in to hear how purpose and courage can become the twin engines for scaling your business with impact. 📌 Connect with Ranjay Gulati: LinkedIn: https://www.linkedin.com/in/ranjay-gulati/ Books: https://www.amazon.com/stores/author/B001ITX0NG About Simple Scaling & ScaleX™ Insider Podcast 🧭 About Simple Scaling & ScaleX™ Insider Podcast: ScaleX™ helps SME leaders scale with purpose using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast shares insights from top entrepreneurs and business thinkers. If you’re an SME leader looking for a proven plan to scale, here are two ways to work with us: 👉 Join the Northern Ireland ScaleX Accelerator Programme (2026) For CEOs, founders & MDs of SMEs (£2m–30m revenue) ready to scale leadership, teams, and value. Join the waitlist: https://scalexaccelerator.simplescaling.com/ 👉 Join ScaleX Elevate (£750k–2m businesses) A digital learning community with weekly training, support, and expert sessions — designed to give you a roadmap to 2x your revenue and talent within 2 years. Register your interest: https://scalexinsights.simplescaling.com/elevate #LeadershipImpact #MultipliersMindset #ScaleUpSuccess #SimpleScaling #SMEGrowth #ExecutiveLeadership

Scaling with purpose, leadership under pressure, and building a global SaaS platform from Belfast—Liam McStravick shares the raw truth about entrepreneurship in this episode of the ScaleX™ Insider podcast. Liam McStravick, Co-Founder and CEO of TeamFeePay, has founded seven businesses, remortgaged his house to fund his vision, and scaled from £1M to £5M ARR while growing his team from 20 to 70 people. In this conversation with host Brendan McGurgan, Liam reveals the pivotal moments that shaped his entrepreneurial journey—from collecting cash on football pitches to building Europe's fastest-growing grassroots football platform. In this episode you'll discover: - What scaling with purpose really means—and how it became Liam's decision-making framework - The three catalysts that sparked TeamFeePay (including a holiday revelation and a $54M startup exit story) - Why Liam remortgaged his house to extend his runway—and the conviction that kept him going - How leadership must evolve from 20 to 70 people (what got you here won't get you there) - The non-negotiable principle: "We serve at the pleasure of our customers" - Three timeless entrepreneur takeaways: embrace imperfection, prioritise self-care, and surround yourself with people you love - The audacious 2030 vision: £50M revenue, 300 employees, and owning the global grassroots football market Key Quotes: - "Scaling with purpose is figuring out what we stood for and what we stood against—what were absolute must-haves with everything we do as a company." - "Of every 10 customers we were winning, nine were in England and we were doing it from Belfast. - All the early signs were working." "It's always going to feel a little bit broken—and that's okay. It doesn't have to be perfect as long as every day you're taking another step towards that North Star." - "Do it with people you love and care about. The strength in our leadership team isn't about the boardroom—it's about being connected inside and outside work." Ready to scale your SME with purpose? The ScaleX™ Accelerator Programme is now open for applications. It's a 12-month transformational journey designed for ambitious SME leaders who want clarity, capability, and community to scale sustainably. Apply here: https://simplescaling.com/scalex-accelerator-programme About Liam McStravick and TeamFeePay Liam McStravick is the Co-Founder and CEO of TeamFeePay, a SaaS platform supporting grassroots football clubs across the UK and Ireland. An entrepreneur since 2004, Liam has founded seven businesses and is a UEFA A Licensed Coach deeply committed to youth football development and community engagement. TeamFeePay helps clubs streamline operations, collect payments cashlessly, and free up volunteers to focus on developing players and strengthening communities. Connect with Liam: https://www.linkedin.com/in/liammcstravick https://twitter.com/TeamFeePayWebsite: https://www.teamfeepay.com About ScaleX™ and Simple Scaling ScaleX™ Insider is brought to you by Simple Scaling, creators of the ScaleX™ Accelerator Programme—a 12-month cohort-based journey designed to inspire, connect, and enable ambitious leaders of SMEs to scale with purpose. Through world-class frameworks, peer learning, and expert mentorship, Simple Scaling helps entrepreneurs achieve clarity, build capability, and create lasting impact. Learn more: https://simplescaling.com/scalex-accelerator-programme Subscribe & Never Miss an Episode Get weekly insights from world-class entrepreneurs and business leaders scaling with purpose. YouTube: https://www.youtube.com/@SimpleScaling Apple Podcasts: https://podcasts.apple.com/gb/podcast/scalex-insider/id1494889789 Spotify: https://open.spotify.com/show/0d7ZzJFe6uL3I6wzW3BlFx Episode Timestamps: 00:00 – Introduction to Liam McStravick and TeamFeePay 08:30 – What scaling with purpose means to Liam 15:45 – Growing up in North Belfast and learning entrepreneurship 23:20 – Six...

In this episode of the ScaleX™ Insider podcast, Brendan McGurgan is joined by Kim Scott — bestselling author of Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity and Radical Respect: How to Work Together Better. Kim is also the co-founder of Radical Candor, a company helping leaders worldwide put her frameworks into practice. Previously a CEO coach at Dropbox, Qualtrics, Twitter, and other tech giants, Kim has also been a faculty member at Apple University and held leadership roles at Google. Beyond tech, her eclectic career includes managing a pediatric clinic in Kosovo and launching a diamond-cutting factory in Moscow. Together, Brendan and Kim dive into: Why Radical Candor is the ultimate leadership framework for scaling companies How to avoid the traps of obnoxious aggression and ruinous empathy Practical ways SME leaders can build a culture of feedback while under pressure Why staying centred as a leader matters more than any management technique How to design your personal “recipe” for resilience and focus The power of soliciting feedback before giving it — and the right questions to ask Why empathy and accountability go hand-in-hand in high-growth environments Kim also shares stories from her time coaching leaders at some of the world’s fastest-growing companies, the lessons she’s learned about feedback and respect, and practical steps you can implement immediately to transform your leadership and culture. 👉 Learn more about Kim’s work at RadicalCandor.com and explore her books Radical Candor and Radical Respect to take your leadership to the next level. Connect with Kim: LinkedIn - linkedin.com/in/kimm4/ 📈 About Simple Scaling: Simple Scaling helps SME leaders achieve exponential growth through expert coaching, masterclasses, and peer communities. Website: https://simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simple_scaling Email: mailto:hello@simplescaling.com About Simple Scaling & ScaleX™ Insider Podcast 🧭 About Simple Scaling & ScaleX™ Insider Podcast: ScaleX™ helps SME leaders scale with purpose using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast shares insights from top entrepreneurs and business thinkers. If you’re an SME leader looking for a proven plan to scale, here are two ways to work with us: 👉 Join the Northern Ireland ScaleX Accelerator Programme (2026) For CEOs, founders & MDs of SMEs (£2m–30m revenue) ready to scale leadership, teams, and value. Join the waitlist: https://scalexaccelerator.simplescaling.com/ 👉 Join ScaleX Elevate (£750k–2m businesses) A digital learning community with weekly training, support, and expert sessions — designed to give you a roadmap to 2x your revenue and talent within 2 years. Register your interest: https://scalexinsights.simplescaling.com/elevate #LeadershipImpact #MultipliersMindset #ScaleUpSuccess #SimpleScaling #SMEGrowth #ExecutiveLeadership

Scaling with Purpose: Adam Coffey on Private Equity, Empire Building & SME Growth. In this ScaleX Insider podcast, host Brendan McGurgan sits down with bestselling author, entrepreneur, and private equity expert Adam Coffey to uncover the playbook for scaling SMEs with purpose. From buy-and-build strategies to unit-level economics, Adam shares timeless takeaways on wealth creation, private equity partnerships, and building empires that last. In this episode, you’ll learn: Why scaling with purpose is critical for SMEs. The truth about private equity — and how SME leaders can leverage it. Buy-and-build explained in plain English. The importance of unit-level economics (the 30-20-10 rule). How to avoid the arrogance of success and shift from control freak to conductor. Creating generational wealth through multiple exits, not just one. Adam’s daily non-negotiables for energy, strategy, and family. Three timeless takeaways for entrepreneurs: focus on needs not wants, build recurring revenue, and always have a destination in mind. Adam’s passion, energy, and clarity turn the complex world of private equity into a simple, practical masterclass for ambitious SME leaders ready to scale with purpose. 🔗 Connect with Adam Coffey LinkedIn: https://www.linkedin.com/in/adamcoffeyceo Website: https://adamcoffey.com Seminars & Peer Groups: https://adamecoffey.com 🔗 Connect with ScaleX™ Insider & Simple Scaling Learn more about the ScaleX™ Accelerator Programme: https://simplescaling.com/scalex-accelerator-programme Simple Scaling Website: https://simplescaling.com Contact Simple Scaling: https://simplescaling.com/contact Subscribe to the ScaleX Insider podcast: YouTube: https://www.youtube.com/@SimpleScaling Apple Podcasts: https://podcasts.apple.com/gb/podcast/scalex-insider/id1494889789 Spotify: https://open.spotify.com/show/0d7ZzJFe6uL3I6wzW3BlFx

In this episode of the ScaleX™ Insider podcast, Brendan McGurgan sits down once again with Claire Colvin — business partner, leadership strategist, and expert in scaling people-centred businesses. As Season 17 comes to a close, Claire reflects on the most powerful themes, insights, and lessons from the season, highlighting what truly drives leaders to scale with purpose. With extensive experience supporting high-growth companies and SME leaders, Claire shares her reflections on leadership, culture, values, and the practical frameworks that enable teams and businesses to thrive. We dive deep into: ✅ Multipliers vs. Diminishers – How leaders can unlock 100%+ of their team’s potential and avoid diminishing behaviours ✅ Giving Teams Permission – Creating safe spaces for feedback and accountability ✅ AI as a Challenger – Using AI to test assumptions, poke holes, and evaluate ideas effectively ✅ Commitment vs. Interest – The difference between casually showing up and fully committing to your growth and goals ✅ Scaling with Purpose – Why the journey transforms the leader as much as the business, and how purpose drives lasting impact ✅ Values & Behaviours in Action – Understanding personal and organisational values, and how they shape decisions and culture ✅ Reframing Control – From “letting go” to “inviting the village in” to support growth Claire also shares personal reflections on lifelong learning, testing herself through challenges, and the importance of curiosity, resilience, and ambition in scaling businesses. 📌 Connect with Claire Colvin LinkedIn: https://www.linkedin.com/in/claire-colvin-586a162b 📈 About Simple Scaling: Simple Scaling helps SME leaders achieve exponential growth through expert coaching, masterclasses, and peer communities. Website: https://simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simple_scaling Email: mailto:hello@simplescaling.com About Simple Scaling & ScaleX™ Insider Podcast 🧭 About Simple Scaling & ScaleX™ Insider Podcast: ScaleX™ helps SME leaders scale with purpose using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast shares insights from top entrepreneurs and business thinkers. If you’re an SME leader looking for a proven plan to scale, here are two ways to work with us: 👉 Join the Northern Ireland ScaleX Accelerator Programme (2026) For CEOs, founders & MDs of SMEs (£2m–30m revenue) ready to scale leadership, teams, and value. Join the waitlist: https://scalexaccelerator.simplescaling.com/ 👉 Join ScaleX Elevate (£750k–2m businesses) A digital learning community with weekly training, support, and expert sessions — designed to give you a roadmap to 2x your revenue and talent within 2 years. Register your interest: https://scalexinsights.simplescaling.com/elevate #LeadershipImpact #MultipliersMindset #ScaleUpSuccess #SimpleScaling #SMEGrowth #ExecutiveLeadership

In this episode of the ScaleX™ Insider podcast, Brendan McGurgan sits down once again with Nick Bradley — entrepreneur, private equity veteran, and host of Scale Up Your Business. Nick returns to the show to discuss his brand-new book Exit for Millions: The Private Equity Blueprint for Scaling and Selling Your Business for Maximum Value. We dive deep into: What scaling with purpose means in 2025 Why identity and mindset determine whether your business can scale The biggest mistakes founders make when thinking about exits Private equity truths every entrepreneur must understand The Scale to Sale methodology — 5 pillars to maximise value How to build a business that is less dependent on you as the founder Why recurring revenue, strong margins, and predictable growth matter most The difference between being interested in scaling and being truly committed Nick also reveals why he went back into private equity after leaving it disillusioned, how entrepreneurs can leverage M&A to accelerate growth, and why every business owner should prepare for an exit — even if they never plan to sell. 👉 Nick’s new book Exit for Millions launches October 1st. Grab your copy to learn how to play the private equity game, scale your business, and achieve a life-changing exit. 📌 Connect with Nick Bradley LinkedIn: https://www.linkedin.com/in/realnickbradley Website: https://highvalueexit.com Book: https://books.google.com/books/about/Exit_for_Millions.html?id=6JSL0QEACAAJ About ScaleX™ and Simple Scaling ScaleX™ Insider is brought to you by Simple Scaling, the business behind the ScaleX™ Accelerator Programme — designed to inspire, connect, and enable millions of ambitious SME leaders to scale with purpose. 👉 Learn more about the ScaleX™ Accelerator Programme: https://simplescaling.com/scalex-accelerator-programme 📧 Contact: hello@simplescaling.com 🌐 Website: https://simplescaling.com LinkedIn: https://www.linkedin.com/company/simplescaling Subscribe & Never Miss an Episode Stay inspired with weekly insights from world-class leaders. Subscribe to the ScaleX Insider podcast:

In this episode of ScaleX Insider, we’re joined by Robert Glazer, founder and Chairman of the Board of Acceleration Partners, the premier global partner marketing agency that has won over 30 awards for its world-class company culture. Leading a fully remote team of over 270 people, Robert shares his insights on building high-performance cultures, scaling businesses with purpose, and leading with values that drive both personal and organisational success. Drawing from his experience creating award-winning workplaces recognised globally, Robert unpacks how leaders can: Discover and align their personal core values to drive better decisions Translate those values into company culture and core principles Navigate challenging decisions and conflicts with clarity and integrity Build resilient teams that thrive in hybrid and rapidly changing environments Apply frameworks to foster accountability, ownership, and high engagement Through engaging stories and real-world examples, Robert demonstrates how values-driven leadership not only strengthens teams but also fuels sustainable growth and impact across organisations of all sizes. 💡 Key topics: Personal values discovery, values-driven leadership, high-performance culture, hybrid work strategies, resilient teams, ownership & accountability, decision-making frameworks, scaling with purpose. 🔎 About Robert Glazer: Robert Glazer is the founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency recognised for its award-winning culture. He leads a fully remote team of over 270 people and is the author of Friday Forward, an inspirational newsletter reaching over 200,000 readers each week, as well as the #1 Wall Street Journal bestselling books Elevate, Friday Forward, and How To Thrive In The Virtual Workplace. Robert is also a global keynote speaker, TEDx presenter, host of the Elevate Podcast, and his work has been featured on the Today Show and in Harvard Business Review, Inc, Forbes, Entrepreneur, Fast Company, and Business Insider. Above all, he is passionate about sharing ideas that help people and organisations elevate their performance and reach their full potential. https://robertglazer.comhttps://www.linkedin.com/in/glazer/ElevateFriday ForwardHow To Thrive In The Virtual Workplace 📈 About Simple Scaling: Simple Scaling helps SME leaders achieve exponential growth through expert coaching, masterclasses, and peer communities. Website: https://simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simple_scaling Email: mailto:hello@simplescaling.com About Simple Scaling & ScaleX™ Insider Podcast 🧭 About Simple Scaling & ScaleX™ Insider Podcast: ScaleX™ helps SME leaders scale with purpose using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast shares insights from top entrepreneurs and business thinkers. If you’re an SME leader looking for a proven plan to scale, here are two ways to work with us: 👉 Join the Northern Ireland ScaleX Accelerator Programme (2026) For CEOs, founders & MDs of SMEs (£2m–30m revenue) ready to scale leadership, teams, and value. Join the waitlist: https://scalexaccelerator.simplescaling.com/ 👉 Join ScaleX Elevate (£750k–2m businesses) A digital learning community with weekly training, support, and expert sessions — designed to give you a roadmap to 2x your revenue and talent within 2 years. Register your interest: https://scalexinsights.simplescaling.com/elevate #LeadershipImpact #MultipliersMindset #ScaleUpSuccess #SimpleScaling #SMEGrowth #ExecutiveLeadership

In this episode of ScaleX Insider, we’re joined by Chad Jenkins and Dean Jackson to unpack the secrets of scaling businesses with purpose, impact, and clarity. Chad dives into his frameworks like Collaboration Currency and the IC3 formula, while Dean brings his decades of marketing wisdom as the co-creator of I Love Marketing, showing how vision, capability, and reach can be combined to create exponential growth. Together, they explore the VCR formula (Vision + Capability × Reach), demonstrating how entrepreneurs can: Identify and validate a scalable idea Build repeatable protocols to replicate success Extend reach through intentional “reach goggles” thinking Leverage collaboration to amplify outcomes Apply practical strategies for both SME and SMB leaders to scale faster They share real-world examples, from Kylie Jenner’s lip kits to MrBeast Burger, illustrating how vision, capability, and reach combine to create massive impact. The conversation also touches on the importance of clarity in vision (from black-and-white to 4D), the role of collaboration in business growth, and how modern tools like AI can accelerate capabilities and efficiency. 💡 Key topics: Collaboration currency, VCR formula, visionary leadership, scaling with purpose, marketing as leverage, partnership design, mindset for growth, leveraging AI for capability acceleration. 🔎 About Chad Jenkins: Chad is a growth strategist and the creator of SEEDSPARK CoLAB. Through his groundbreaking frameworks like ICM and icVCR, and a portfolio of 300+ high-impact collaborations, Chad helps entrepreneurs transform how they solve challenges and seize opportunities. Website: https://seedspark.com LinkedIn: https://www.linkedin.com/in/chadtjenkins/ Books: Friction Fuel and Just Add Zero 🔎 About Dean Jackson: Dean Jackson is the co-creator of I Love Marketing, often regarded as the Marketing Buddha and a marketing philosopher. He teaches entrepreneurs how to use marketing as the ultimate lever to create a life of freedom, fun, and impact. Website: https://ilovemarketing.com/ LinkedIn: https://www.linkedin.com/in/thatdeanjackson/ 📈 About Simple Scaling: Simple Scaling helps SME leaders achieve exponential growth through expert coaching, masterclasses, and peer communities. Website: https://simplescaling.com LinkedIn: https://www.linkedin.com/company/simple-scaling Instagram: https://www.instagram.com/simple_scaling Email: mailto:hello@simplescaling.com About Simple Scaling & ScaleX™ Insider Podcast 🧭 About Simple Scaling & ScaleX™ Insider Podcast: ScaleX™ helps SME leaders scale with purpose using the proven ScaleX™ Framework. Hosted by Brendan McGurgan, the ScaleX™ Insider Podcast shares insights from top entrepreneurs and business thinkers. If you’re an SME leader looking for a proven plan to scale, here are two ways to work with us: 👉 Join the Northern Ireland ScaleX Accelerator Programme (2026) For CEOs, founders & MDs of SMEs (£2m–30m revenue) ready to scale leadership, teams, and value. Join the waitlist: https://scalexaccelerator.simplescaling.com/ 👉 Join ScaleX Elevate (£750k–2m businesses) A digital learning community with weekly training, support, and expert sessions — designed to give you a roadmap to 2x your revenue and talent within 2 years. Register your interest: https://scalexinsights.simplescaling.com/elevate #LeadershipImpact #MultipliersMindset #ScaleUpSuccess #SimpleScaling #SMEGrowth #ExecutiveLeadership