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United States
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Powered by Mortgage Marketing Animals
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English
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Website:
http://themarketinganimals.com
Episodes
AI and Loan Officers: What’s Hype and What Actually Works
8/18/2025
Episode 574
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl sits down with co-host Kristin Simpson to tackle the big question on everyone’s mind: “Is AI really taking over the mortgage world?” They share where the technology is making a real impact, like answering phones and setting appointments, and where it falls short, such as taking full applications or producing real loan conversations.
You’ll hear why AI-generated content isn’t the magic bullet for closings, how to focus on the conversations that actually matter, and why your past client database is still the biggest untapped source of free business.
If you’ve been curious about how to use AI without losing sight of what truly drives closings, this conversation will give you clarity on how to combine powerful tools with proven fundamentals.
Want proven scripts and strategies to help you close more deals from the leads you already have? Grab your free strategy call at DailySuccessPlan.com.
Duration:00:22:46
Reverse Engineering Your Closings: The Lead-to-Loan Formula
8/18/2025
Episode 574
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl sits down with Kristin Simpson to tackle one of the most common and misunderstood questions in the business: “How many leads do I actually need to hit my closing goals?” They break down the exact ratios that top producers track, why simply chasing more leads isn’t always the answer, and how to spot the real bottlenecks holding you back.
You’ll hear how to measure the four key stages of your pipeline, where most LOs lose deals, and what small process shifts can instantly boost your conversion rate.
If you’ve been wondering how to close more loans without adding more to your lead count, this conversation gives you the clarity and math you need to make it happen.
Want us to walk you through your numbers and pinpoint exactly where you can increase your closings? Book your free strategy call at DailySuccessPlan.com.
Duration:00:18:38
From Leads to Closings: Pinpointing Your Bottlenecks
8/13/2025
Episode 573
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl sits down with Kristin Simpson to tackle one of the most common and misunderstood questions in the business: “How many leads do I actually need to hit my closing goals?” They break down the exact ratios that top producers track, why simply chasing more leads isn’t always the answer, and how to spot the real bottlenecks holding you back.
You’ll hear how to measure the four key stages of your pipeline, where most LOs lose deals, and what small process shifts can instantly boost your conversion rate.
If you’ve been wondering how to close more loans without adding more to your lead count, this conversation gives you the clarity and math you need to make it happen.
Want us to help you close more of the leads you already have? Grab your free strategy call at DailySuccessPlan.com.
Duration:00:18:38
How Loan Officers Bounce Back
8/11/2025
Episode 572
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl dives deep into the real reasons loan officers are feeling exhausted and scattered in today’s market. He breaks down the silent signs of burnout that many LOs are battling—like phone avoidance, fake work, and the feeling of being on an island. Carl shares the powerful 3-part fix that’s helped thousands of loan officers bounce back: daily structure, real support, and being part of a winning community. You’ll hear how small changes, like joining the Call Stars group or plugging into the Alliance, can bring back clarity, energy, and profitability.
If you've been feeling stuck or off your game lately, this episode is your lifeline back to enjoying the business and making serious money again.
Feeling burned out? Get your spark back at GetMoreLoans.com.
Duration:00:17:03
AI Assistance. Hype or High Conversion?
8/6/2025
Episode 571
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl tackles the hot topic on every LO’s mind: is AI just another shiny object, or is it actually driving more deals? You’ll hear how top-producing loan officers are really using AI to boost speed to lead, nail consistent follow-up, and fill their calendar while they sleep.
Carl also reveals where AI falls flat (hint: it can’t replace you) and why connection still beats automation every time. You’ll walk away knowing which tools are worth your time, which ones to skip, and how to use AI the right way to create more conversations and more closings.
If you’ve been wondering how AI fits into your business without losing the personal touch, this is the episode for you.
Want to see what a top LO’s day actually looks like? Grab Carl’s “Perfect Day” cheat sheet at GetMoreLoans.com.
Duration:00:16:35
What's Working Now, What's Just Noise
8/4/2025
Episode 570
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl breaks down what’s really working in mortgage marketing today—and what’s just a big ol’ distraction.
He shares five simple activities that continue to bring in real deals, including warm referrals, status update calls, daily prospecting, authentic personal branding, and smart follow-up automation.
Carl also calls out the things that aren’t moving the needle—like cold leads without a follow-up plan, overly self-centered social media posts, and unfinished funnel fantasies.
You’ll hear why conversations—not tech stacks—are the real key to closing more loans and why structure and consistency always beat out chasing shiny objects.
If you're looking to simplify your strategy and get back to what actually grows your business, this episode is your roadmap.
Stick around to hear Carl’s personal invitation to a small-group mastermind where you’ll leave with a plan to double (or even triple) your closings.
Ready to double or even triple your closings—without the chaos? Join Carl at the next small-group workshop in Clearwater Beach: MastermindRetreats.com
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:21:02
The Loan Officer Economy: Why Some Are Thriving While Others Stall Out
7/30/2025
Episode 569
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl White breaks down the three groups dominating the current “Loan Officer Economy”—the movers, the hopeful but inconsistent, and the stuck—and what sets each apart.
You’ll hear the latest field-level trends from thousands of conversations with LOs, not just theory or social media fluff.
Carl shares the 3 habits the top performers have in common—and why success isn’t about knowledge, it’s about execution.
If you want to go from stuck to consistent closings, this episode may be the mindset shift and action plan you’ve been waiting for.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:13:37
Understanding the Fed: What Really Drives Interest Rates
7/28/2025
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White, is joined by industry leader Owen Lee to unravel the mystery behind the Federal Reserve, interest rate changes, and how those decisions are really made.
You’ll learn what the Fed’s dual mandate means (hint: it’s more than just “raise or lower rates”) and why no single person—including the Fed Chair—holds the power most people think they do.
Owen breaks down the Fed’s voting process, how the mechanics of interest rates work like fuel in the economic engine, and why inflation targets aren’t as simple as they sound.
You’ll also hear Carl’s take on why top producers don’t base their business success on what the Fed does—and how smart marketing trumps rate watching.
If you’ve ever been confused about the connection between Fed meetings and mortgage rates, this is the clarity-packed episode you’ve been waiting for.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:23:54
The Hidden Refi Goldmine – HELOC Resets Are Here
7/23/2025
Episode 567
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White, sits down with Jerry Byers to uncover a golden opportunity that’s catching many LOs by surprise — homeowners whose HELOCs are now resetting.
These borrowers are about to experience a major payment shock, and most don’t even realize it’s coming. Carl and Jerry break down how you can identify these homeowners (even if you didn’t do the original loan), what to say when you reach out, and how to offer solutions that truly help — while also adding to your monthly volume.
If you’re looking for a timely, targeted way to generate refinance business in today’s market, this episode maps out the exact strategy that top producers are already using.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:22:35
A New Credit Score Option—But Will It Really Help?
7/21/2025
Episode 566
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White, is joined by Owen Lee to break down the FHFA’s recent announcement that lenders can now use the VantageScore 4.0 with Fannie and Freddie—no new infrastructure required.
Owen, who serves as Vice Chair of the MBA, unpacks what this change really means for loan officers and whether it’s a genuine effort to lower credit report costs or just a flashy move from the same credit bureaus that already control the game.
They dive into the skyrocketing cost of credit pulls, the oligarchy of the credit scoring world, and the practical challenges this update presents for pricing, mortgage insurance, and secondary market execution.
You’ll hear how VantageScore aims to help underserved borrowers—but also why it may not be the silver bullet it seems at first glance.
This episode is packed with insight, industry advocacy, and some straight talk about where credit reporting is headed and how it could impact your daily business.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:16:43
From Ghosted to Closed: Follow-Up Schedule That Works
7/16/2025
Episode 565
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White, is joined by special guest Kristin from The Marketing Animals team for a deep dive into a follow-up schedule that actually converts.
Carl takes the lead in laying out a clear, week-by-week system for following up with referred leads—sharing the exact timing, messaging, and mindset that leads to more closings and fewer missed opportunities.
Kristin brings valuable insights and perspective from the field as they unpack the difference between high-converting relationship leads and low-return online leads—and why you should never treat them the same.
You'll learn how to stay present (not pushy), avoid the emotional toll of being ghosted, and keep your referral partners in the loop so the leads keep flowing.
This is a must-listen for anyone who wants to sharpen their follow-up game and stop letting hot leads fall through the cracks.
Want the cheat sheet Carl and Kristin talk through? Just email Kristin at kristin@themarketinganimals.com and she’ll send it your way.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:30:08
New Way To Connect With Your Past Database
7/14/2025
Episode 564
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White, chats with Thomas Seelbinder from Model Match to reveal a powerful new tool that gives LOs deep access to borrower, agent, and LO data.
You’ll hear how this kind of insight helps you avoid wasting time on non-producing agents and target the referral partners that actually move the needle.
Thomas also unveils “Borrower Insights,” a new feature that lets you recover lost databases, reconnect with past clients, and tap into orphan loans—right down to their equity, interest rates, and contact info.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:31:27
The End-of-Day Habit That Helps Me Perform Better Tomorrow
7/9/2025
Episode 563
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White, opens up about a game-changing habit that’s helped him quiet the late-night mind chatter and show up more focused and refreshed each day.
He walks through the exact 3-step end-of-day routine he uses to shut down his workday, sleep better, and hit the ground running the next morning.
From writing down tomorrow’s top priorities to sending one meaningful thank-you message, Carl shares simple yet powerful ways to clear mental clutter.
Tune in to hear how this quick ritual can help you lead better, think clearer, and feel more in control—even on your busiest days.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:10:21
Story Selling – The Hidden Superpower of Top Producers
7/7/2025
Episode 562
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White, dives deep into one of the most powerful (and often overlooked) tools top producers use to stand out—storytelling.
Carl shares the exact 5-step formula he’s used for over 20 years to turn ordinary client moments into unforgettable, trust-building stories that attract more business.
You’ll discover why stories stick while stats slide off, and how you can use this simple structure in your consults, videos, agent meetings, and follow-ups to gain more referrals.
If you’ve ever thought “I’m not a great storyteller,” Carl proves it’s not about talent—it’s about having a repeatable formula that works like magic.
Schedule a one-on-one free coaching call, click here or visit GetMoreLoans.com.
Duration:00:12:34
Fix and Flip Loans
7/2/2025
Episode 561
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, Carl chats with Frank Garay about the growing world of fix and flip loans and how originators can tap into this niche without getting overwhelmed.
Frank breaks down exactly how these loans work, who they’re for, and how loan officers can partner with his company, Lulu Capital, to fund deals they’d usually turn away.
They also dive into qualifying questions, borrower structures, how originators get paid, and why saying “yes” to a flip deal might just keep your referral partner from wandering.
If you’ve ever turned down an investor lead because you didn’t know where to start, this episode is your shortcut to adding a powerful income stream without reinventing your business.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:21:49
Mastering Your Elevator Pitch To Get More Referrals
6/30/2025
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White, breaks down the one conversation skill that can instantly boost your referrals—your elevator pitch.
He shares a simple, proven 3-part formula that helps you introduce yourself with clarity, confidence, and impact—whether you're at a mixer, on a Zoom, or standing on the sidelines at a soccer game.
Carl explains why most loan officers miss the mark in their first 15 seconds—and how to turn those forgettable intros into door-opening moments.
You’ll hear real-world examples you can swipe, plus tips on tailoring your pitch for social media, referral partners, and borrower convos alike.
If you’ve ever stumbled when someone asked, “So, what do you do?”—this episode will fix that for good.
Schedule a one-on-one free coaching call, click here or visit LoanOfficerStrategyCall.com.
Duration:00:12:35
What I Learned About Sales From My Cat
6/25/2025
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White, shares some surprisingly powerful sales lessons—straight from his bald little housemates (yes, his hairless cats).
You'll learn why you should never assume someone’s not interested, how consistency beats brilliance, and the importance of focusing your energy on the right people.
Carl also drives home why making the ask—clearly and unapologetically—is what separates average loan officers from consistent closers.
This fun and oddly insightful episode is a reminder that charm, confidence, and persistence are all part of the sales game—so next time you need a little motivation... be the cat.
Duration:00:08:18
How Scarcity Thinking Is Costing You More Than You Know
6/23/2025
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White, sits down with Kristin to unpack the hidden trap of scarcity mindset—and how it quietly holds loan officers back from growth.
They dive into the real reason so many LOs cling to one deal, one referral partner, or one source of business… and why that small thinking leads to small results.
You’ll hear how shifting from “what if I lose” to “what could I gain” can unlock your potential—and what it really takes to move from fear-based decisions to action built on abundance.
This conversation isn’t just motivational—it’s a call to step into a bigger future by doing the things that actually create one.
Duration:00:22:22
What Everybody Isn't Talking About, But Should
6/18/2025
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host Carl White teams up with Owen Lee to unpack the quiet earthquake shaking up the mortgage industry—massive moves by Rocket Mortgage that most LOs have already stopped talking about.
They reveal how Rocket’s acquisition of Redfin and Mr. Cooper could reshape borrower behavior forever, giving them first dibs on millions of consumers before the rest of us even know they're looking.
Carl and Owen use a powerful bear-and-salmon analogy to show how referral-based LOs risk losing deals unless they evolve fast—and how smart use of predictive tech can help you stay ahead.
This isn’t a doom-and-gloom episode—it’s a call to action packed with clarity, urgency, and opportunity for those willing to pivot now.
Duration:00:22:21
Loan Officer Podcast: Build Your 3-Hour Power Block
6/16/2025
Welcome to Loan Officer Freedom, the #1 podcast in the country for loan officers, hosted by Carl White.
In this episode, your host, Carl White, busts the myth that longer hours mean more closings—and shares how focused effort wins every time.
He walks through the 3-hour daily system that top-producing LOs use to double their volume while taking their nights and weekends back.
You’ll hear the real-life story of “Debbie” who traded 12-hour days for focused mornings and now closes more loans than ever.
If you’re ready to stop chasing busy work and start making real money with real balance, this one’s a must-listen.
Duration:00:10:12