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The Sales Leader’s Guide to Customer-Centric Selling-logo

The Sales Leader’s Guide to Customer-Centric Selling

Christopher Zin

This audiobook is narrated by a digital voice. Transforming Your Sales Organization Around Customer Needs Today's buyers expect deeply personalized, consultative sales relationships. Building customer obsession throughout your sales organization now...

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Contents & Copyright

1/24/2025
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1. Introduction

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Part 1

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2. Putting Customers at the Center of CRM and Sales

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3. The Evolution of Marketing and Its Impact on Sales

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4. A Continuous Journey of Customer Centricity

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5. The Strategy Development Process

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Part 2

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6. Leading Your Team Through Technological Change

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7. Breaking Down Silos Between Sales and Other Business Functions

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8. Revolutionizing Sales Relationships

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9. The Evolving Role of Personal Selling

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10. Leveraging Integrated, Omni-Channel Marketing

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Part 3

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11. Data-Driven Decision Making and Planning

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12. Data-Driven Sales Leadership

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13. Enabling Strategic Sales Through Data

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14. Evolving Customer Loyalty and Feedback

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Part 4

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15. Modernizing Sales Strategy

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16. Enhance Sales Forecasting with Analytics

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17. Priming for Sales Success with Strategic Quotas

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18. Designing Strategic Quotas

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Part 5

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19. Data-Driven Sales Force Sizing

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20. Data-Driven Sales Territory Design

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