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The Hidden Forces of Buying: What Really Drives Consumer Choices and Why-logo

The Hidden Forces of Buying: What Really Drives Consumer Choices and Why

Roxie Mccoy

This audiobook is narrated by a digital voice. Unveiling the enigmatic drivers behind consumer behavior, this book unveils the hidden forces that shape our purchasing decisions. It delves into the subconscious motivations, cognitive biases, and...

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Chapter 1: The Power of the Unconscious Mind 2

1/17/2025
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Chapter 2: The Influence of Social Norms 10

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Chapter 3: The Impact of Culture 20

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Chapter 4: The Importance of Physical Environment 30

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Chapter 5: The Psychology of Price 40

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Chapter 6: The Influence of Product Packaging 49

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Chapter 7: The Power of Brand 58

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Chapter 8: The Impact of Marketing Communications 67

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Chapter 9: The Role of Technology 77

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Chapter 10: The Future of Consumer Behavior 87

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Chapter 11: Implications for Marketers 95

1/17/2025