
Premium
Chapter 1: Getting Started with Google Ads 2
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Chapter 2: Writing Effective Ads 19
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Chapter 3: Using Keywords Effectively 35
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Chapter 4: Targeting Your Audience 51
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Chapter 5: Setting Your Budget 68
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Chapter 6: Measuring and Tracking Results 86
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Chapter 7: Optimizing Your Campaigns 102
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Chapter 8: Advanced Targeting Options 121
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Chapter 9: Using Automation to Enhance Performance 138
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Chapter 10: Troubleshooting Common Issues 154
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Chapter 11: Google AdWords Express 172
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Chapter 12: Mobile Advertising 192
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Chapter 13: Shopping Campaigns 212
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Chapter 14: Video Advertising 227
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Chapter 15: Display Advertising 246
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Chapter 16: Google Analytics Integration 266
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