
Mastering the Marketing Entry in the United States
Wilbert Kragten
Mastering the Marketing Entry in the USA is not merely a guide; it is a strategic blueprint crafted for European firms aiming to navigate the complexities and opportunities of the U.S. market. Written by an authority with decades of experience in global marketing strategy, this book draws on years of observing and advising companies as they enter the American landscape.
Packed with insights derived from years of experience, real-world case studies, and a touch of humor, *Mastering the Marketing Entry in the USA* equips readers with the practical tools needed for informed, strategic decision-making.
It’s an invaluable resource for firms committed to not just entering, but mastering, the U.S. market—one rich with opportunity for those who know how to position themselves for success.
Duration - 3h 28m.
Author - Wilbert Kragten.
Narrator - John.
Published Date - Thursday, 23 January 2025.
Copyright - © 2024 Wilbert Kragten ©.
Location:
United States
Description:
Mastering the Marketing Entry in the USA is not merely a guide; it is a strategic blueprint crafted for European firms aiming to navigate the complexities and opportunities of the U.S. market. Written by an authority with decades of experience in global marketing strategy, this book draws on years of observing and advising companies as they enter the American landscape. Packed with insights derived from years of experience, real-world case studies, and a touch of humor, *Mastering the Marketing Entry in the USA* equips readers with the practical tools needed for informed, strategic decision-making. It’s an invaluable resource for firms committed to not just entering, but mastering, the U.S. market—one rich with opportunity for those who know how to position themselves for success. Duration - 3h 28m. Author - Wilbert Kragten. Narrator - John. Published Date - Thursday, 23 January 2025. Copyright - © 2024 Wilbert Kragten ©.
Language:
English
Mastering the Marketing Entry in the United States by Wilbert Kragten
Duration:00:02:28
About the Book Mastering the Marketing Entry & the Vital Role of Positioning
Duration:00:01:27
Part 1. A Gateway to America
Duration:00:46:20
Part 2. The Importance of Positioning
Duration:00:49:11
Part 3. Aligning with Shifting Consumer Demands
Duration:00:46:28
Part 4. Breaking through Market Entry Barriers
Duration:00:50:55
Conclusion. Long-Term Success through Strategic
Duration:00:08:16
The End. Master the Marketing Entry
Duration:00:02:56