TuneIn Logo
Inside the Consumer Mind: Exploring the Dynamics of Buying, Ownership, and Identity-logo

Inside the Consumer Mind: Exploring the Dynamics of Buying, Ownership, and Identity

Lelia Mayer

This audiobook is narrated by a digital voice. Have you ever wondered what truly drives people's purchasing decisions, beyond the surface level of price and practicality? This book takes you on a journey into the complex world of consumer psychology,...

Ask host to enable sharing for playback control
Play Button
Premium Chapters
Premium
Ask host to enable sharing for playback control

Chapter 1: Decoding the Consumer Enigma 2

1/11/2025
Ask host to enable sharing for playback control

Chapter 2: The Social Self and Consumption 15

1/11/2025
Ask host to enable sharing for playback control

Chapter 3: Mapping the Decision-Making Journey 25

1/11/2025
Ask host to enable sharing for playback control

Chapter 4: The Allure of Brands 37

1/11/2025
Ask host to enable sharing for playback control

Chapter 5: The Psychology of Price 48

1/11/2025
Ask host to enable sharing for playback control

Chapter 6: The Influence of Emotions 60

1/11/2025
Ask host to enable sharing for playback control

Chapter 7: The Impact of Culture 71

1/11/2025
Ask host to enable sharing for playback control

Chapter 8: Generations Apart: Understanding Consumer Cohorts 83

1/11/2025
Ask host to enable sharing for playback control

Chapter 9: The Ethical Consumer 93

1/11/2025
Ask host to enable sharing for playback control

Chapter 10: The Rise of Experiential Consumption 105

1/11/2025
Ask host to enable sharing for playback control

Chapter 11: Decoding the Digital Consumer 117

1/11/2025
Ask host to enable sharing for playback control

Chapter 12: The Future of Consumer Behavior 129

1/11/2025
Ask host to enable sharing for playback control

Chapter 13: Applying Consumer Insights 143

1/11/2025