Go-To-Market Uncovered
Paul Sullivan
A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams
In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.
Practical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find: acked with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.
Duration - 8h 2m.
Author - Paul Sullivan.
Narrator - Brian Conover.
Published Date - Thursday, 09 January 2025.
Location:
United States
Description:
A proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams In Go-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise. Practical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find: acked with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, Go-To-Market Uncovered demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness. Duration - 8h 2m. Author - Paul Sullivan. Narrator - Brian Conover. Published Date - Thursday, 09 January 2025.
Language:
English
Opening Credits
Duration:00:00:33
Dedication
Duration:00:00:42
Preface
Duration:00:05:40
Introduction
Duration:00:08:58
Part I: Introduction to Go-to-Market Strategy
Duration:00:00:15
1 The Importance of a Robust Go-to-Market Strategy
Duration:00:22:51
2 The Eight Pillars of GTM Strategy
Duration:00:31:27
Part II: Overview of the ARISE Methodology
Duration:00:00:17
3 What the ARISE Go-To-Market Methodology® Is
Duration:00:10:15
Part III: Assess
Duration:00:00:16
4 Evaluating Your Current GTM Strategy
Duration:00:44:12
Part IV: Research
Duration:00:00:20
5 Market Research Techniques
Duration:00:19:05
6 Competitive Landscape Analysis
Duration:00:20:12
7 Customer Insights Gathering
Duration:00:12:14
Part V: Ideate
Duration:00:00:12
8 Brainstorming Innovative GTM Approaches
Duration:00:16:18
9 Exploring Channel Strategies
Duration:00:24:55
Part VI: Strategise
Duration:00:00:20
10 Developing a Clear Value Proposition
Duration:00:07:55
11 Creating Messaging Frameworks
Duration:00:04:20
12 Positioning Strategies in Competitive Markets
Duration:00:09:16
13 Aligning Sales and Marketing Goals
Duration:00:17:33
14 Pricing and Revenue Models
Duration:00:19:44
Part VII: Execute
Duration:00:00:23
15 Creating a Comprehensive GTM Plan
Duration:00:15:08
16 Resource Allocation and Budgeting
Duration:00:10:39
17 Setting KPIs and Success Metrics
Duration:00:44:43
18 Building an Effective Sales Process
Duration:00:21:51
19 Developing Customer Onboarding Strategies
Duration:00:22:15
20 Reducing Churn and Increasing Customer Retention
Duration:00:18:12
Part VIII: Case Studies and Practical Insights
Duration:00:00:19
21 Real-World Applications of ARISE
Duration:00:29:13
22 Common Challenges and How to Overcome Them
Duration:00:35:32
Conclusion The Future of Go-to-Market Strategy
Duration:00:05:57
Ending Credits
Duration:00:00:51