Frenemies by Ken Auletta
Legacy Audiobooks
This audiobook is narrated by a digital voice.
The world of advertising, once ruled by creative geniuses, is caught in a perfect storm. Trust between clients and agencies has evaporated amid accusations of secret deals, while tech giants like Google and Facebook—the industry's powerful "frenemies"—are rewriting all the rules. This is the epic shift from Mad Men to Math Men, where data is king and traditional agencies fight for survival against a tide of disruption.
Discover how to grasp the core insights of this new landscape in just 15 minutes. This audio distills the essential lessons from Ken Auletta's original book, Frenemies, cutting out the fluff and saving you hours.
Learn why consumers have become frenemies armed with ad-blockers, how consulting firms are invading Madison Avenue, and what it takes to navigate a world where your biggest partner is also your biggest competitor. If you’ve read the book before, it’s a great way to reinforce what matters most. Uncover the strategies of key power brokers and understand the existential threats facing the entire marketing ecosystem. This version delivers all the practical takeaways you need to put into action right away.
Duration - 15m.
Author - Legacy Audiobooks.
Narrator - Digital Voice Roger E.
Published Date - Tuesday, 14 January 2025.
Copyright - © 2025 Pendleton Row Publishing LLC ©.
Location:
United States
Networks:
Legacy Audiobooks
Digital Voice Roger E
Pendleton Row Publishing LLC
English Audiobooks
Findaway Audiobooks
Description:
This audiobook is narrated by a digital voice. The world of advertising, once ruled by creative geniuses, is caught in a perfect storm. Trust between clients and agencies has evaporated amid accusations of secret deals, while tech giants like Google and Facebook—the industry's powerful "frenemies"—are rewriting all the rules. This is the epic shift from Mad Men to Math Men, where data is king and traditional agencies fight for survival against a tide of disruption. Discover how to grasp the core insights of this new landscape in just 15 minutes. This audio distills the essential lessons from Ken Auletta's original book, Frenemies, cutting out the fluff and saving you hours. Learn why consumers have become frenemies armed with ad-blockers, how consulting firms are invading Madison Avenue, and what it takes to navigate a world where your biggest partner is also your biggest competitor. If you’ve read the book before, it’s a great way to reinforce what matters most. Uncover the strategies of key power brokers and understand the existential threats facing the entire marketing ecosystem. This version delivers all the practical takeaways you need to put into action right away. Duration - 15m. Author - Legacy Audiobooks. Narrator - Digital Voice Roger E. Published Date - Tuesday, 14 January 2025. Copyright - © 2025 Pendleton Row Publishing LLC ©.
Language:
English
Opening Credits
Duration:00:00:10
Chapter 1: The “Perfect Storm”
Duration:00:00:54
Chapter 2: “Change Sucks”
Duration:00:00:42
Chapter 3: Good-bye, Don Draper
Duration:00:00:47
Chapter 4: The Matchmaker
Duration:00:00:45
Chapter 5: Anxious Clients
Duration:00:00:43
Chapter 6: “Same Height as Napoleon”
Duration:00:00:50
Chapter 7: Frenemies
Duration:00:00:47
Chapter 8: The Rise of Media Agencies
Duration:00:00:48
Chapter 9: The Privacy Time Bomb
Duration:00:00:48
Chapter 10: The Consumer as Frenemy
Duration:00:00:45
Chapter 11: Can Old Media Be New?
Duration:00:00:49
Chapter 12: More Frenemies
Duration:00:00:48
Chapter 13: Marketing Yak-Yaks and Mounting Fear
Duration:00:00:45
Chapter 14: The Client Jury Reaches Its Verdict
Duration:00:00:49
Chapter 15: Cannes Takes Center Stage
Duration:00:00:46
Chapter 16: Mad Men to Math Men
Duration:00:00:47
Chapter 17: Dinosaurs or Cockroaches?
Duration:00:00:47
Chapter 18: Good-bye Old Advertising Axioms
Duration:00:00:48
Chapter 19: “No Rearview Mirror”
Duration:00:00:48
Ending Credits
Duration:00:00:20