The Sales Podcast With Wes Schaeffer, The Sales Whisperer®

No plan survives contact with the enemy...yet you still plan. Today, a white belt wanted to review the D'arce and anaconda choke in our morning BJJ training. We spent time getting precise on the D'arce, how to finish it, even on larger opponents, and a few ways to enter it/set it up from top or bottom. Then I get into some sales and business advice. Takeaways — Mastering techniques like the Darce choke requires practice and adaptation. — Having a plan is essential, but flexibility is key when things change. — Continuous improvement is a journey that takes time and dedication. — In both Jiu-Jitsu and business, understanding transitions is crucial. — Building relationships and offering value can lead to success. — It's important to focus on one thing until you master it. — Everything is hard until you get thousands of reps in. — Don't be afraid to ask for help or guidance in your journey. — Learning from others' mistakes can save you time and effort. — Clarifying your thoughts through writing can enhance your understanding. Sound bites — "Small hinges swing big doors." — "Don't stay stuck on something." — "Learn from my pain." Chapters 00:00 Mastering the Darce Choke 02:27 The Importance of Flexibility in Training 04:53 Strategic Transitions in Jiu-Jitsu 07:21 The Hard Truths of Learning 09:51 The Power of Consistency and Reps 12:14 Offering Value and Building Relationships Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.com Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#BJJ#TheBJJandBIZPodcast#Business#SalesTraining#JiuJitsu#PersonalDevelopment#BrazilianJiuJitsu#BJJCommunity#BJJLifestyle#BJJForLife#MartialArtsLife#BJJMindset#assumptions #sales #decision-making #curiosity #concise communication, #sales strategies Summary In this conversation, Wes Schaeffer discusses the importance of avoiding assumptions in both martial arts and sales. He shares personal experiences from a recent training session and draws parallels to decision-making processes in sales, emphasizing the need for curiosity, concise communication, and understanding team dynamics. Schaeffer introduces the new ABCs of selling, which focus on being curious, concise, and courteous, while cautioning against making assumptions about decision-makers and their authority. Takeaways —Assuming can lead to misunderstandings and missed opportunities. —It's essential to remain open-minded and avoid making assumptions about others' skills or roles. —In sales, decision-making often involves multiple stakeholders, not just the person with the title. —Always ask who else is involved in the decision-making process. —Objections in sales can often be anticipated and addressed upfront. —Effective communication requires curiosity and the ability to listen. —Sales strategies should focus on building consensus among team members. —Avoid using weak language that invites objections. —The new ABCs of selling include being curious, concise, and courteous. —Always be prepared to adapt your approach based on the conversation. Sound bites —"I needed consensus from both." —"Who on your team do you consult with?" —"Assume nothing in sales." Chapters 00:00 The Dangers of Assumptions 06:03 Understanding Decision-Making in Sales 10:56 The New ABCs of Selling Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.com Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#TheBJJandBIZPodcast #BJJ # business # marketing #AI #lead generation #communication #personal branding #social media #client relationships #military background Takeaways — Ryan is a co-founder of Synergist, focusing on business growth. — Military experience shapes their approach to business and communication.— AI is revolutionizing marketing and lead generation strategies.— Understanding client needs is crucial for effective service delivery. — Video marketing is becoming essential in today's digital landscape.— Building rapport with clients enhances business relationships.— Overcoming fear of marketing is key to success. — Personal branding can significantly impact business growth. — Social media strategies should be tailored to the target audience. — LinkedIn remains a powerful tool for B2B connections. Summary In this episode of the BJJ and Biz podcast, Wes Schaeffer and Ryan Van Ornam discuss the intersection of Brazilian Jiu-Jitsu and business. They explore Ryan's military background, the challenges of communication in high-stakes environments, and how these experiences translate into effective business strategies. The conversation delves into the role of AI in marketing, the importance of understanding client needs, and the power of video marketing. They also touch on personal branding, social media strategies, and the significance of building rapport with clients. The episode concludes with insights on navigating LinkedIn for business growth and final thoughts on future directions. Titles From Jiu-Jitsu to Business: A Unique Journey Military Lessons Applied to Business Success Sound bites — "AI is revolutionizing marketing and lead generation."— "Overcoming fear of marketing is key to success." — "Navigating LinkedIn for Business Growth." Chapters 00:00 Introduction and Background 02:48 Military Experience and Communication Technology 05:22 Transitioning from Real Estate to AI Solutions 07:53 Key Business Strategies for Success 10:31 Lead Generation in a Noisy Market 12:55 Understanding Client Needs and Bottlenecks 15:40 The Role of Video Marketing and AI 18:35 Overcoming Fear in Marketing and Sales 24:53 Navigating Client Relationships and Empowerment 27:43 Maximizing Marketing Efforts on a Budget 28:10 Understanding B2B vs B2C Dynamics 31:13 Leveraging LinkedIn for Business Growth 34:20 Target Audience and Service Offerings 37:32 The Importance of Authenticity in Business 41:51 Cultural Insights and Personal Anecdotes Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.com Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#TheBJJandBIZPodcast #BJJ #business #salestraining #Jiu-Jitsu #personaldevelopment #community #fundamentals #workshops #networking #entrepreneurship Summary In this episode, Wes Schaeffer introduces the BJJ and Biz podcast, sharing his journey in sales and Brazilian Jiu-Jitsu. He discusses the importance of community, the intersection of Jiu-Jitsu and business, and the significance of mastering fundamentals in both fields. Wes emphasizes the need for hands-on practice over content consumption and outlines his plans for future workshops that blend Jiu-Jitsu training with business skills. Takeaways — Wes has been in sales since 1997 and has a wealth of experience. — He recently earned his black belt in Brazilian Jiu-Jitsu after years of dedication. — The podcast will focus on blending Jiu-Jitsu with business training. — Community and trust are essential in both sales and Jiu-Jitsu. — Fundamentals are crucial in mastering any skill, including sales and Jiu-Jitsu. — Wes emphasizes the importance of hands-on practice over just consuming content. — He plans to conduct workshops that combine Jiu-Jitsu and business training. — Building relationships is key to success in sales. — Wes has interviewed over 700 experts in sales and marketing. — He encourages listeners to reach out for help and collaboration. Titles BJJ and Biz: A New Journey Begins Mastering the Art of Sales and Jiu-Jitsu Sound Bites — "I've been at this a long time." — "We understand the grind." — "There are no shortcuts in this." Chapters 00:00 Introduction to BJJ and Biz Podcast 02:56 Merging Passions: Jiu-Jitsu and Sales Training 05:36 The Importance of Fundamentals in Business and Jiu-Jitsu 08:06 Building a Community Through Jiu-Jitsu and Business 10:06 Future Plans and Workshops Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.com Connect with me: X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#AI tools #marketing #automation #trustinAI #contentcreation #AIplatforms #salesstrategies #digitalmarketing #AIcapabilities #humaninteraction #businessgrowth Summary In this conversation, Wes Schaeffer and Roger discuss the significance of AI tools in marketing and sales. They explore various AI platforms, their capabilities, and how to effectively utilize them for content creation and business growth. The discussion emphasizes the importance of building trust in AI, understanding its limitations, and the practical applications of AI in enhancing marketing strategies. They also highlight the need for businesses to embrace AI technology to stay competitive in the evolving digital landscape. Takeaways — AI tools are essential for modern marketing strategies. — Building trust in AI is crucial for effective communication. — Understanding different AI platforms can enhance content creation. — Practical applications of AI can streamline business processes. — Free AI tools provide a great starting point for businesses. — Embracing AI technology is necessary for staying competitive. — AI can help create unique content that reflects individual styles. — Overcoming confusion about AI is key to successful implementation. — Investing time in learning AI tools pays off in the long run. — Marketing agencies must adapt to the changing landscape of AI. Titles Unlocking the Power of AI Tools Navigating the AI Landscape for Business Sound bites "Free's always good." "Pick one, run with it." "It's a brave new world." Chapters 00:00 Introduction and Background 01:19 The Role of AI in Sales 05:00 Understanding AI Confusion 07:07 Creating Personalized AI Content 10:34 Free Tools for AI Content Creation 13:09 Choosing the Right AI Tool 18:11 Practical AI Implementation 19:08 Introduction to AI and Prompt Engineering 21:23 Analyzing Writing Styles with AI 24:01 Utilizing AI for Content Creation 26:47 Training AI on Personal Voice 29:39 Building Your Unique Voice with AI 31:36 The Future of Content Creation and Marketing 33:44 Custom AI Tools for Writing Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.com Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #TheBJJandBIZPodcast #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Takeaways—The importance of personalization in outreach efforts.—LinkedIn is not just a social platform; it's a data warehouse.—Inbox saturation is a significant challenge for marketers.—Hyper-personalization can lead to new forms of saturation.—Referrals are crucial for building trust and gaining new clients.—Sales strategies must evolve with changing technology.—Human connection remains vital in sales processes.—Businesses should focus on their core metrics, like cash flow.—The future of sales will likely involve more in-person interactions.—Adaptability is key in the ever-changing marketing landscape.00:00 Introduction to HeyReach and Outbound Strategies02:43 Understanding LinkedIn's Data and Automation05:45 Navigating LinkedIn's Changing Landscape08:31 The Complexity of Outbound Marketing11:23 The Role of Personalization in Outreach14:05 The Impact of AI on Marketing Strategies16:39 Finding Relevance in Communication19:48 Cultural Differences in Outreach Approaches22:37 Best Practices for LinkedIn Engagement27:46 Exploring Timeliness in Solutions28:47 The Role of Automation in Outreach30:02 Evaluating CRM Needs for Different Businesses32:05 Cleaning and Segmenting CRM Data34:20 The Importance of Multi-Channel Outreach37:21 Understanding the Cost of Advertising37:59 Optimizing Lead Generation Strategies41:25 Building Trust Through Referrals44:30 Market Validation and Customer FeedbackUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#12WeeksToPeak #SalesTraining #salesautomation #GrowthMindsetSummaryI sit down with Chris Daigle to discuss the transformative impact of AI on business and everyday life. We explore how AI is not just a technological advancement but a revolution that is reshaping industries. Chris shares insights on practical applications of AI, the importance of adapting to this change, and the resources available for individuals and businesses to become proficient in AI. The discussion emphasizes the urgency of embracing AI to stay competitive and the potential for significant productivity gains.Takeaways—AI is a transformative force, akin to the industrial revolution.—Businesses must adapt quickly to leverage AI for growth.—AI can significantly increase productivity and efficiency.—Training and community support are essential for mastering AI.—Even non-technical professionals can become AI experts.—AI tools are becoming increasingly accessible and affordable.—The competitive landscape is shifting rapidly due to AI.—AI can enhance decision-making and strategic planning.—Understanding AI's capabilities is crucial for business leaders.—AI is not a replacement for humans but a tool to augment their capabilities.Chapters00:00 The AI Revolution: A New Era Begins10:14 Transforming Business with AI: Real-World Applications18:50 AI in Healthcare: The Future of Medical Practice22:22 Automating the Mundane: Finding Efficiency with AI23:41 AI in the Workplace: Love or Loathe?25:40 The Human-AI Collaboration: Finding Balance28:53 Transforming Performance with AI29:38 AI Transformation: Training the Workforce32:38 Navigating the AI Landscape: Opportunities and Risks35:14 Sales Strategies: Leveraging AI for Success38:18 The Future of Work: Adapting to AI Innovations43:34 AI's Impact on Various Professions44:53 Building a Community Around AI LearningNuggets—"AI is here to stay!"—"AI is shifting what needs to be done."—"You have to do it; it's an arms race."Market like you mean it. Now go sell something.Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily12 Weeks To Peak™ starts every month: 12WeeksToPeak.comConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

I've known Jason Benedict for over a decade. He's a smart entrepreneur and marketing agency owner who understands the transformative impact of AI on sales and business operations. We get into the evolution of AI tools, the benefits of automation, and how you can implement AI solutions to streamline processes and make mo' money. We touch on the costs associated with setting up AI systems, the importance of multi-channel communication—multi-media, multi-step—and I get him to give a live demonstration of an AI agent in action. Connect With Jason to See This In Action: Text: Agency to 947.777.7332 or call or visit: Automation.Agency Takeaways AI is revolutionizing the sales process. Automation can save businesses significant time and money. Voice AI can operate 24/7, enhancing customer service. Understanding your data is crucial for effective AI implementation. AI can outperform traditional sales methods by a large margin. Small businesses can benefit greatly from AI solutions. The setup of AI agents can be quick and efficient. AI can capture customer information in real-time. Multi-channel communication is essential for modern marketing. Businesses should start with simple tasks to integrate AI. Chapters 00:00 Introduction to AI in Sales 02:41 The Evolution of AI and Its Impact 05:26 Utilizing AI for Outbound Strategies 08:07 Legal Considerations in AI Communication 10:50 Cost-Effectiveness of AI Solutions 13:38 Building and Training AI Agents 16:14 Subscription Models and Maintenance of AI 18:58 Scalability and Suitability of AI for Businesses 23:28 Managing AI Updates and Knowledge Bases 25:44 The Role of AI in Business Automation 29:01 Multi-Channel AI Communication Strategies 31:45 Live Demo with AI Agent Ava 35:58 Implementing AI for Business Growth Need help with sales, marketing, systems, keeping humanity in all of the above? Text or call me: (7 ONE 4) 369-8004 or schedule some time here. Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily Become unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12w Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Jeremy Shapiro is back after many years.We discuss his new book as well as the intersection of AI and business growth today...which will be different tomorrow!But you can use technology to enhance your sales and marketing strategies. As usual, automation is important as well as the entrepreneurial mindset, which is probably the toughest component of all of this.We get into a few more things...but I don't want to spoil it for you.00:00 Introduction to AI and Business Growth08:31 The Evolution of Technology in Business11:08 Sales and Marketing Strategies for Growth13:58 The Role of Automation in Business Efficiency16:37 Entrepreneurial Mindset and Problem Solving19:17 The Importance of Testing and Implementation21:59 Leveraging AI for Business Optimization24:43 The Value of Mentorship and Continuous Learning27:08 Final Thoughts on Business Growth and AI41:27 Introduction and Context44:11 Embracing Change and Personal Growth46:17 The Importance of Focus and Mastery48:55 Leveraging AI and Automation for Business SuccessUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Donny Hackett is the founder of VeriDeal.He is launching this with a friend/partner because when he got laid off from AWS, he found his job efforts thwarted by other sales reps who had no problem lying about their accomplishments.So he created a new SaaS platform for sales reps to verify and track their closed deals. We get into Donny's background in sales, the importance of trust and verification in the sales process, and how technology, particularly AI, is changing the landscape of sales. I grilled Donny pretty hard about how he has developed VeriDeal and how it solves the problem he says it does.Whether you need the app or not, you will benefit from listening to how he has balanced a growing family, his day job, and entrepreneurship.He’s excited about the launch as am I, so let’s get this party started.00:00 Introduction to Truth in Deals18:23 Donny Hackett's Sales Journey21:05 The Need for Verideal24:00 Challenges in Hiring and Verification26:49 Building Verideal: The Technical Side29:48 Balancing Day Job and Startup32:33 Preparing for Launch35:28 Future of Verideal and Market ImpactUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

Dr Persuasion, Yaniv Zaid, joins me on episode 720 of The Sales Podcast to discuss his book, "The 21st Century Sales Bible: Mastering The 10 Commandments of Marketing, Negotiation, & Persuasion." 00:00 Introduction to Dr. Yanniv Zaid 02:59 The Journey from Air Force to Sales Training 06:09 The Evolution of Sales in the Digital Era 09:01 Authenticity in Sales and Marketing 12:11 The Role of AI in Sales 14:59 Dr. Persuasion: The Man Behind the Name 17:51 Sales as a Religion: The 21st Century Sales Bible 26:59 The Value Market vs. Price Market 29:06 Creating Exclusivity and Status in Branding 32:24 The Importance of Authenticity in Sales 35:29 The Role of Social Proof in Decision Making 39:21 The Shift Towards Transparency in Business 42:02 Persuasion Techniques in Sales and Law 44:53 The Art of Listening in Sales Conversations 48:00 Identifying and Quantifying Client Pain Points 50:40 Building Trust Through Authenticity and Social Proof Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily Become unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12w Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons Show notes: https://wesschaeffer.com/blog/mike-pritchett Guest Site: https://www.buzztrail.ai/ Guest LinkedIn: https://www.linkedin.com/in/mike-pritchett/ Company LinkedIn: https://www.linkedin.com/company/buzztrail-ai/ Get daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/daily Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

#12WeeksToPeak #salestraining #SelfImprovement I'm going solo today to start year 13 of The Sales Podcast, episode 718. I updated an old blog post about "jabbing hard-charging" prospects to 'flip the script' in sales. Our job in sales is to disqualify prospects, engage them effectively, and ask the right questions. I share insights from my extensive experience in sales, highlighting the need for curiosity and understanding the prospect's needs. I had a little mishap with my standing desk...and then get into sales techniques, focusing on how to start the conversation in sales and handle unexpected challenges. Improve your sales process with these insights and close more sales by having better business conversations. Get ready for a season of growth via great sales training! "Our job is to disqualify the prospect, not qualify." "Your prospects are not you." "Hearing no early is a win." "Selling is the transference of a feeling." "You either win or you learn." "You prove you're different by being different." 00:00 Introduction to Flipping the Script 03:01 Understanding the Sales Process 06:02 The Importance of Disqualifying Prospects 08:54 Engaging with Prospects Effectively 12:11 The Role of Curiosity in Sales 15:00 Recognizing the Prospect's Needs 18:04 Asking the Right Questions 21:00 Using Control in Conversations 24:00 The Human Element in Sales 26:48 Final Thoughts on Sales Strategies Get daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/daily Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w Connect with me: X -- https://X.com/saleswhisperer Instagram -- https://instagram.com/saleswhisperer LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/ #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #growthmindset

#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons Bill Rice, fellow class of '92 alum from @usafaofficial, joins me as I publish this on the 33rd anniversary of our graduation. 00:00 Introduction and Background 01:03 Lead Generation Strategies 03:22 Navigating the Noise in Sales 05:21 The Evolution of Sales Techniques 09:10 Cold Calling and Email Strategies 11:52 Leveraging Technology in Sales 15:16 Content and Engagement Strategies 19:00 Surveys and Lead Capture Techniques 23:29 Using LinkedIn for Outreach 26:42 AI in Sales Follow-ups 29:15 Nostalgia and Technology: A Generational Shift 31:59 The Impact of AI on Human Interaction 35:01 Creativity in the Age of Automation 37:56 Navigating Advertising in a Digital World 41:00 Building Connections in a Changing Landscape Get daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/daily Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w Connect with me: LinkedIn http://www.linkedin.com/in/thesaleswhisperer/ #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

#12WeeksToPeak #negotiation #SelfImprovement #LifeLessons In this conversation, I sit down with Andres Lares, a negotiation expert, to discuss the intricacies of negotiation, leadership, and sales training.Believe it or not, we get into the importance of goodwill in business relationships. (I always leave a little meat on the bone so my prospects and business partners want to come back to work with me.)As The Sales Whisperer®, of course, we discuss the value of training.As a Brazilian Jiu-Jitsu practitioner, I discuss being adaptable as a key component of a negotiation training program.As an Air Force veteran, we get into the role of leadership in employee retention. (Unfortunately, leadership is sparse in the military, the private sector, schools, churches, HOAs, PTAs, Little League, and everywhere in between...But I digress.)As usual, balance is key in business and in life, so we look at the need for creating a balance between structure and flexibility in sales processes, as well as the significance of self-reflection and feedback for personal growth."The worst-case scenario is not a no."We agree on the philosophy of incremental improvement and the necessity of practice and preparation in negotiation and in life.We also agree on the intricacies of negotiation and the importance of tailored training for effective communication. You must understand the buyer's perspective and maintain integrity in your business: prospecting, selling, and fulfillment roles.As we say in the military, the more you bleed in training, the less you bleed in battle, so we dive into the significance of preparation, emotional intelligence, and the role of negotiation training in building confidence and credibility.Finally, Lares shares insights on the challenges of hiring skilled facilitators and the value of asking the right questions to uncover the truth in negotiations."Nothing convinces like conviction." GUEST INFO: Guest Site: Guest LinkedIn: Guest X: Guest Instagram: https://www.instagram.com/shapiro_negotiations_institute/00:00 Introduction to Negotiation and Leadership02:49 The Power of Nice in Negotiation06:08 Value-Based Negotiation Strategies09:05 The Importance of Training and Adaptability11:59 Balancing Structure and Flexibility in Sales14:55 The Role of Leadership in Employee Retention18:10 Investing in People for Long-Term Success20:56 The Incremental Improvement Philosophy24:04 The Role of Feedback and Self-Reflection27:11 The Importance of Practice and Preparation30:48 The Art of Negotiation and Training39:41 Understanding the Buyer’s Perspective42:15 The Importance of Integrity in Sales46:43 Tailored Training for Effective Negotiation53:19 Books and Resources for Negotiation SkillsNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

#12WeeksToPeak #nytimes #bestseller Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales.He discusses the strategies he employed, the economics of book publishing, and the evolution of the industry over the years. Drew emphasizes the importance of understanding the market dynamics and distribution channels for authors aiming for success. We explore the intricacies of thought leadership, marketing strategies, and the importance of building genuine relationships with customers, and we discuss the distinction between transactional marketing and relationship marketing, emphasizing the need for emotional security and intimacy in business interactions. The dialogue also touches on the challenges faced by small businesses in navigating the marketing landscape and the significance of effective communication in fostering long-term customer relationships.Michael Drew's book retreat: https://bookretreat.com/Guest email: Michael@promoteabook.com 00:00 Introduction and Background of Michael Drew02:21 The Journey to New York Times Bestsellers08:09 Understanding the Economics of Book Publishing12:57 The Evolution of the Publishing Industry19:14 The Importance of Distribution in Book Success24:26 The Objective of Thought Leadership25:14 Building Relationships vs. Transactional Marketing28:30 The 12 Steps of Intimacy in Marketing30:25 Understanding Customer Needs36:12 The Science of Emotional Security40:55 Navigating the Marketing Landscape42:15 Breaking the Cycle of Burn and Churn48:22 The Importance of Communication in BusinessNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer#12weekstopeak #nytimes #bestseller

#12WeeksToPeak #marketingautomation #growthmindset Chris Brisson is the founder of Salesmsg , and he returns to The CRM Sushi Podcast after 8 years to share what is working and what he sees as the future of SMS marketing, marketing automation, digital marketing, and how to grow sales in the age of AI.00:00 The Evolution of Sales Message02:49 Understanding SMS and iMessage Dynamics06:10 The Need for Specialized SMS Platforms08:52 Integrating SMS with CRM Systems12:09 The Importance of Two-Way Communication15:00 Engagement Strategies and Opt-In Rates18:04 Speed to Lead and Modern Communication Challenges24:44 Engaging Kids in Sales Activities25:39 Text Messaging in Business: The Lifecycle26:56 Capturing and Connecting with Leads28:52 The Shift to SMS in B2B Communication30:25 Integrating SMS with CRM Systems32:06 Utilizing Templates and Playbooks for SMS33:24 Multimedia Messaging Strategies35:25 Mobile Communication in Sales37:07 Best Practices for SMS Communication39:27 Tracking Engagement through Links40:15 Branding Challenges with Messaging42:07 Future Expectations and Closing RemarksNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #marketingautomation #GrowthMindset

#12WeeksToPeak #amazon #SelfImprovementIrish...whiskey...Amazon...slapping (digitally) fraudulent reviewers on Amazon...boosting your reputation...making more money...Ferraris...Priuses...taking off our shirts...it's all in this episode...and that's just the introduction!! https://www.linkedin.com/in/shanebarker/https://x.com/tracefuseThis dude spent TWO YEARS figuring out how to navigate the Amazon digital jungle, cracked the code, and is making bank!!Shane Barker, founder of TraceFuse, is helping Amazon sellers fight fraudulent reviews, and he's making waves.He has created a system that also helps Amazon sellers with reputation management as well as how they can navigate Amazon's review guidelines.Shane shares insights on the impact of negative reviews and the strategies employed by TraceFuse to help sellers maintain their online reputation. We share some personal experiences with reviews and the broader implications of AI in the e-commerce space and the evolution of TraceFuse, which specializes in managing Amazon reviews. He shares insights on building trust in a skeptical market, the importance of client relationships, and innovative pricing models that have contributed to the company's success. Shane emphasizes the significance of understanding client needs and expectations while also exploring effective marketing strategies to engage clients. The discussion highlights the entrepreneurial journey, the challenges faced, and the strategies implemented to achieve growth and success in the competitive landscape of online business.****TraceFuse is an AI-powered solution built to protect your brand’s reputation on Amazon, ethically and effectively.Our approach to negative review removal is 100% compliant with Amazon’s guidelines and executed by a dedicated team that knows Amazon’s policies inside and out.Headquartered in Reno, Nevada, and supported by a global network of talent, our experts manage everything for you—from review detection to case filing—so you don’t have to lift a finger.With over 13,000 reviews removed and 500+ brands served, TraceFuse has become the go-to authority in Amazon review removal.Featured on MSN, Business Insider, and Yahoo Finance, we’re proud to lead the way in helping Amazon sellers protect their listings, grow their sales, and restore trust in their brand.****00:00 Introduction and AI Discussion03:03 The Role of AI in Review Management06:13 Understanding Amazon's Review Guidelines09:12 Fraudulent Reviews and Their Impact11:55 The Importance of Reputation Management14:56 Navigating Amazon's Review System18:00 The Challenges of Review Removal20:50 Personal Experiences with Amazon Reviews23:58 Conclusion and Future Insights27:04 The Journey of TraceFuse31:05 Building Trust in a Skeptical Market34:00 Scaling Success and Client Relationships38:29 Innovative Pricing Models and Client Onboarding41:07 Understanding Client Needs and Expectations46:44 Marketing Strategies and Client EngagementNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #amazon #SelfImprovement

SMS is not dead; it's evolving and still effective. Text messaging remains a personal connection tool. The industry has shifted towards messaging as a primary communication method. AI is being leveraged to enhance business operations and customer engagement. Simplicity in marketing automation can lead to better results. Legacy businesses present opportunities for growth through technology. The future of communication will be driven by real-time data and AI. Businesses need to adapt to the changing landscape of technology. Effective communication is key in a tech-driven world. The best campaigns are often the simplest ones. Consistency in email marketing is crucial for success. Perfectionism can hinder progress; taking action is more important. Building relationships through personal touches like handwritten notes is effective. Text messaging can significantly enhance customer engagement. Entrepreneurs should focus on simple, actionable strategies. Understanding the numbers behind your marketing efforts is essential. Embracing failure as part of the learning process is vital. The human element in business is irreplaceable, even with technology. Iterating and adapting quickly can lead to better outcomes. Creating conversations with customers can unlock new opportunities. Guest Site: https://www.salesmessage.com/ Guest LinkedIn: https://www.linkedin.com/in/chrisbrisson/ #12WeeksToPeak #entrepreneurship #saas 00:00 Introduction to SMS and Its Relevance04:14 The Evolution of Sales Message08:28 AI's Role in Modern Business12:45 The Future of Communication and Technology17:34 Opportunities in Legacy Businesses21:14 Simplicity in Marketing Automation24:57 The Importance of Consistency in Email Marketing30:16 Overcoming Perfectionism in Entrepreneurship36:35 Building Relationships Through Personal Touch41:40 Texting as a Business StrategyNot for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Gene Slade shares his journey from working in HVAC to becoming a sales trainer, emphasizing the importance of adapting sales techniques in a rapidly changing industry. We get into the role of technology, particularly AI, in modern sales processes and the challenges faced by tradespeople today. Gene highlights the need for proper education in the HVAC industry to ensure quality service and customer satisfaction. In this conversation, Gene Slade discusses the current challenges in the financing landscape for contractors, emphasizing the importance of service departments and maintenance in the HVAC industry. He highlights the impact of rising interest rates and tariffs on the market, and shares insights on effective sales strategies, particularly the need for emotional connection and listening skills in sales. The discussion also touches on the human element in sales, stressing the importance of genuinely caring for clients. 00:00 Introduction to Gene Slade: The HVAC Hero 05:59 Transitioning from HVAC to Sales Training 12:15 The Evolution of Sales Techniques 18:59 The Role of AI in Modern Sales 22:13 Challenges in the HVAC Industry Today 22:32 Industry Financing Challenges 25:25 The Importance of Service Departments 27:35 Impact of Interest Rates and Tariffs 28:37 Sales Strategies for High Ticket Items 32:20 Listening as a Sales Tool 36:36 The Human Element in Sales Free daily tips to fix your faith, family, fitness, and finances plus a copy of the "Inbound Sellers" Newsletter at https://free.fixerwes.com Connect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- https://www.linkedin.com/in/thesaleswhisperer/ #12WeeksToPeak #PersonalDevelopment #salestraining