The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

HubSpot

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

Location:

United States

Genres:

Business & Economics Podcasts

Markets and Investing

Networks:

HubSpot

Description:

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.

Twitter:

@theproductboss

Language:

English

Website:

http://www.theproductboss.com/

Episodes

705. Ask Jacq: Managing Change—From Target Audiences to Product Styles in a Growing Product Business | Q&A

7/3/2025

Hey there, Product Bosses! If your business is facing big shifts—whether in your audience, product lineup, or where you’re selling—this episode of Ask Jacq is for you. These short, focused coaching moments come straight from real conversations with students inside my programs, where we tackle the kinds of decisions that come up when your business starts evolving fast. In this episode, I coach three amazing product-based business owners through the chaos of changing variables. One is wondering if she should switch up her product mix for in-person markets versus online sales. Another is navigating how to serve two distinct groups—local customers and First Nations communities around the country—with the same business. And the third is dealing with the complexity of managing multiple pajama styles, prints, sizes, and buyer preferences across regions. When your audience grows, your product evolves, or your platforms shift, things can get complicated. But you don’t have to be everything to everyone—you just need a clear strategy that keeps you anchored as you scale. Tune in to find out how. Resources: top podcast episodeshereJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:17:59

704. How to Create Consistent Sales and Stop the Revenue Roller Coaster

6/30/2025

Hey there, Product Bosses! Are your sales all over the place—booming one week and quiet the next? You’re not alone, and more importantly, you’re not doing anything wrong. In this episode, I’m diving into one of the most common frustrations I hear from product-based business owners: unpredictable sales. Whether you're making $5K or $100K a month, the revenue roller coaster can feel very real. So let’s talk about it. I’m sharing why so many of us experience random spikes and slumps in sales—and how we can change that. I walk you through the reasons your revenue feels so up and down: seasonality, dependence on the algorithm, lack of a proactive plan, and reactive discounts. But here's the thing—sales shouldn't be random. They're the result of structured, strategic effort. I explain how to shift from hopeful guessing to intentional planning with a simple yet powerful concept: the sales funnel. You’ll learn how to create your own sales system that moves customers from stranger to buyer with clarity and confidence. This episode will help you reflect on what’s been working in your business, what needs a shift, and how to finally build a predictable sales engine. Tune in to learn how to trade chaos for consistency—and grow your product biz with purpose. Key Takeaways from this episode: Resources: top podcast episodeshereJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order!

Duration:00:21:31

703. Ask Jacq: How to Find Your Best Sellers and Simplify Your Product-Based Business | Q&A

6/26/2025

Hey there, Product Bosses! Welcome to the very first episode of our brand new mini-series: Ask Jacq. These are short, powerful coaching episodes where I answer real questions from students inside our programs like Standout Society and the Product Boss Sales Accelerator. Because sometimes all it takes is one good question to unlock your next big breakthrough. In this episode, we dive into three insightful coaching moments. First, I help a handmade salve maker figure out how to shift her focus away from a boutique mix and double down on her handmade best sellers. Then, we explore product selection for a print-on-demand brand and the importance of brand-building versus sampling everything. Finally, we talk strategy around pricing tiers and what really makes a “best seller” in a collection with multiple sizes. Whether you're wondering how to narrow your focus, eliminate decision fatigue for your customers, or simply identify your hero product—you’ll walk away from this episode with clarity and actionable ideas. Let’s get into it! Resources: top podcast episodeshereJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:15:54

702. Need Fast Sales? Try This 3-Day Product-Based Revenue Challenge

6/23/2025

Hey there, Product Bosses! If you’ve ever found yourself needing to make sales quickly—without the time or energy for a full launch—this episode is for you. I walk you through my 3-Day Revenue Challenge to help you generate real cash from the products you already have. Whether it’s $500 or $5,000, this mini challenge is designed to push your limits and get results fast. Inside this episode, you’ll learn how to create an irresistible offer without discounting your products, promote it with clarity and intention, and build momentum over three focused days. I share real-life examples from students who’ve successfully used these strategies. This is more than a quick-cash strategy—it’s a confidence boost and a powerful exercise in showing up for your business. So grab a pen, map out your 3-day plan, and get ready to go all in. I’m cheering you on every step of the way. Let’s do this together! Key Takeaways from this episode: You don’t need new products to generate new revenue.Focus on urgency, value, and ease.Promotion is everything.Day-by-day strategy matters.Everything is data. Resources: Sign up nowtop podcast episodeshereJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:17:51

701. Can You Build a Product-Based Business That Supports Your Dream Life? | Live Coaching Session

6/19/2025

Welcome back Product Bosses In this heartfelt coaching session, I work with Meyla Ruwin—creative entrepreneur and founder of Beksan Designs—to dive into a different kind of strategy: one that starts with her ideal life. After experiencing profound personal loss, including the passing of her sister and co-founder, Meyla is now reimagining what success means to her. Her dream? A life filled with family connection, travel, self-care, and the kind of freedom that lets her play tennis in the morning and dream big in the afternoon. But even with a thriving business and years of coaching under her belt, Meyla admits she’s still juggling distractions, struggling with time management, and figuring out how to truly embody her next-level self without doing more. Sound familiar? This episode isn’t about spreadsheets or sales tactics. It’s about creating alignment, collapsing time, and shifting from “doing” to “being.” So if you’ve ever felt like you’re running toward your dream life but haven’t quite stepped into it yet—this one’s for you. Get ready to reflect, journal, and rethink how you’re spending your most valuable currency: your energy. Key Takeaways from this episode: Resources: Beksan Designsclicking hereSign up nowAccelerate Your SaleshereJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order!

Duration:00:41:29

700. What 700 Episodes Have Taught Me About Product Success, Failure, and Freedom

6/16/2025

Welcome back Product Bosses—and wow, this is a big one! We’ve officially hit 700 episodes, and I’m still pinching myself. In this episode, I’m taking you behind the scenes of how we got here, from the early, messy days of starting the show to the evolution of leading the business now solo. I’ll reflect on what I’ve learned, what’s changed, and the deep gratitude I feel for each of you who has listened, supported, and grown alongside me. This episode is a celebration—but also a masterclass in what it really takes to build a sustainable, resilient product-based business. I share some of the biggest truths that have stood the test of time: why bestsellers beat out more products, how diversified sales channels are key, and why profitability matters more than popularity. Plus, I’m giving you 7 of the most powerful mindset shifts I’ve picked up over the past 700 episodes—because I want you to keep moving forward, no matter where you are on your journey. Whether you’ve been with us from episode one or just found your way here, thank you. This episode is packed with truth bombs, inspiration, and that nudge you might need to take your next bold step. Let’s celebrate 700—and dream even bigger for what’s next. Resources: Sign up nowAccelerate Your SaleshereJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:24:38

699. Product Sales Down? The Proven Framework to Continue Growing Your Product-Based Business | Coaching Session

6/12/2025

Welcome back, product bosses! I Today I’m re-airing a crowd favorite coaching session with Breanne of Texas Cork Company, who is business partners with her mom, and sells a variety of cork-made products and accessories! If you’ve been struggling with figuring out how to increase your sales and get more people to discover your business, that’s exactly what we’re going to be discussing! Breanne and her mom have been getting most of their sales from in-person events, but they don’t have the space to grow further with always showing up in-person which is why they are wondering how they can get more people to discover their business without adding more events to their plate! Together, we dive deep into nailing your niche and ideal customer, two of the core foundational steps, why you NEED to know your best path to profit, and why sometimes hiring is the next best step, if you need to get some of your time back! Tune in as we discuss how Breanne can make some changes in her business, if she wants to keep growing to reach that next level. Resources: Texas Cork Companyon InstagramAccess your FREE Delegation WorksheetFREE Delegation WorksheetSign up nowhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:01:13:20

698. How to Price Your Products for Profit: A Proven Formula for Scaling Your Product-Based Business

6/9/2025

Hey there, Product Bosses! Have you ever looked at your pricing and thought, “There’s no way I can make money like this”? You’re not alone—and the truth is, most product-based business owners aren’t priced to scale. Whether you're selling on Etsy, Amazon, in-person markets, or your own website, if your pricing doesn’t support growth, it’s going to feel like you’re constantly spinning your wheels. In this episode, I’m breaking down the common pricing mistakes that are keeping you from profit. We’ll cover why setting your prices based on “what feels fair” or what your competitors charge is a recipe for burnout. I also share the exact formula I teach inside my programs that works across all sales channels—from wholesale to direct-to-consumer—and how you can start applying it today. If you’re tired of feeling like your business is running you, this episode will show you how to take control of your pricing, boost your margins, and finally build a business that grows with you—not against you. Key Takeaways: This episode is your roadmap to: Resources: Sign up nowJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:21:11

697. How to Delegate & Unlock More Time to Scale Your Product-Based Business | Live Coaching Session

6/5/2025

Overwhelmed by your never-ending to-do list? You’re not alone. In this episode, I coach Sandy Palisch, the founder of Simply Organic Soap, on what it really looks like to delegate inside a product-based business—and how to start letting go without losing control. Whether you’re still a solo-preneur or you’ve got a small team, learning how to shift from “doer” to “leader” is the key to growing your business without burning out. Sandy has been doing it all herself—making every product, answering every customer, and juggling every task. But as her business grows, it’s clear that something has to change. I walk her through the mindset, systems, and baby steps she can take to confidently delegate and protect her time. If you’ve ever said, “It’s just easier if I do it myself,” this episode is going to challenge you—in the best way. Tune in to learn how to streamline your daily work, step into the CEO role, and make space for growth in your business. Key Takeaways from this episode: How to Delegate Like a CEO Start Delegating by Offloading Tasks You Don't Need to Touch Resources: Simply Organic Soapclicking hereboot campJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more

Duration:00:25:43

696. The Fear You’re Feeling? It Means You’re Close.

6/2/2025

Hey hey, Product Bosses! Are you standing on the edge of something big? That buzzing fear in your gut might not be a red flag… it might be the sign you’re about to step into your next level. In this episode, I’m getting personal and sharing what it really feels like to walk through fear in business. Whether you’re about to raise your prices, finally launch your product, or take a bold step forward, I want you to hear this: fear isn’t failure—it’s transformation in motion. I’ve been there myself—questioning whether I could really charge more for a program I poured my heart into, wondering if people would see my worth. But leaning into that discomfort helped me grow into the role I was meant to play—as a leader, a coach, and the visionary behind The Product Boss. I’ve learned that fear shows up right before the breakthrough. So if you’re in that in-between space right now—if your heart is pounding and your doubts are loud—I want you to know: you’re not alone. You’re close. Let this episode be the push you need to keep going. I believe in you. Resources: Join our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:19:08

695. "What To Do When You Get Knocked Off on Amazon" | Live Coaching Session

5/29/2025

Welcome back, Product Bosses! In this episode, I coach the amazing Sherinata, founder of Karelia Creations, a brand that makes stunning Shungite jewelry and EMF protection products. She’s built a solid Amazon presence—but recently took a massive hit when her best-selling product was knocked off by her former manufacturer. Yep, it’s as bad as it sounds. We dive deep into what to do when you're copied and how to stay focused when your business gets shaken. I help Sherinata get clarity by revisiting her best sellers, identifying her true ideal customer, and refining her product positioning to stand out stronger than ever. This is about more than recovery—it’s about reinvention. If you’re facing a business roadblock—or fearing you might one day—this episode will give you the confidence and tools to keep going. Because when your brand is clear and strong, no knockoff can take your place. Let’s dig in. Resources: https://kareliacreations.com/clicking hereJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:24:55

694. Selling Your Physical Products Isn’t Manipulation—It’s an Act of Service

5/26/2025

Hey hey, Product Bosses! Let’s talk about something that so many product-based business owners feel but don’t always admit: the fear that selling is somehow sleazy. Maybe you’ve hesitated to send that email, post on social, or make the offer because you didn’t want to come off pushy. I’ve been there—and I’ve heard it over and over again from our students. But here’s the truth I want you to take in today: selling isn’t manipulation, it’s service. In this episode, I walk you through how to shift from shame to service by seeing selling not as something you do to someone, but for them. When you truly understand your customer’s needs, when your product solves a problem or fulfills a desire, not sharing it becomes the real disservice. You’ll hear me share real examples, practical mindset shifts, and how to align your brand and message so your product speaks directly to your ideal customer’s heart. If you’re ready to stop hiding and start selling with purpose, this episode will speak right to your soul. Let’s build that bridge between your customer and your product—because the solution they need might be the one you’re afraid to offer. And if you want to go even deeper, doors are open to Standout Society! I’d love to welcome you in. Resources: Standout SocietyJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:11:41

693. “How to Build a Business Around Purpose (Not Just Product)” | Coaching Session with Francina of Be Still Tea

5/22/2025

Hey hey, Product Bosses! In this episode, I’m coaching the incredible Francina Kahl, founder of Be Still Tea—a purpose-driven brand built around stillness, presence, and emotional connection. Francina’s journey began in 2020 through a personal healing experience, where steeping loose-leaf tea became her daily practice of stillness. Her business has since expanded into tea ceremonies, coaching, and community, all rooted in helping people reconnect with themselves. Now, Francina is entering a season of transformation. She’s moving her family of seven across the world and facing a pivotal question: how do you run a product-based business when your physical presence can no longer be at the center of it? We unpack what it means to scale impact while simplifying operations, and how to stay aligned with your purpose through it all. This episode will inspire anyone navigating change or craving more intentionality in their business. Whether you’re feeling the weight of logistics or questioning where your passion truly lies, Francina’s story will remind you of the power of purpose and the importance of creating from the heart. Let’s dive in. Resources: hereclicking hereStandout SocietyJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:28:38

692. The Real Reason Sales Feel Hard (and How to Shift It)

5/19/2025

Hey hey, Product Bosses! I know what it’s like to be out there posting, emailing, launching, and still wondering why the sales just aren’t coming in. In this episode, I’m getting real with you about why your business might feel like an uphill battle—and no, it’s not because you’re not working hard enough. It’s because you might be missing clarity—in your brand, your message, and your customer connection. I share a personal story of a time when I thought I had done everything right for a launch—but it flopped. It wasn’t until I got super clear on who I was talking to, what I wanted to be known for, and how my product was different, that things started to turn around. And I didn’t change the product—I changed the message. This is your reminder that you’re not broken and your business isn’t either. You might just be at a turning point. So if you’re ready to stop spinning your wheels and start selling with more confidence and ease, I’ve got you. Plus, if you’re ready to take this work even deeper, the doors are open to Standout Society—my signature program to help you build a brand that truly stands out. Resources: Standout SocietyJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:17:38

691. "Am I the Bottleneck in My Business?" | Coaching Session with Jen of Corkscrew Imports

5/15/2025

Hey hey, Product Bosses! Today I’m coaching Jen, the incredible founder of Corkscrew Imports, a Canadian-based business that connects wine lovers and restaurants to underrepresented, small-batch wineries from around the world. Jen is a solo entrepreneur with a deep passion for wine and global culture—but like many of you, she’s finding herself overwhelmed, under-supported, and struggling to scale. In this coaching session, we dig into one of the biggest roadblocks facing so many product-based business owners: becoming the bottleneck in your own success. Jen is juggling everything—sales, operations, fulfillment, and supplier relationships—and it’s slowing her down. We explore how to build a plan around her highest-value customers, implement simple systems, and eventually get her out of the day-to-day weeds so she can stay front-facing and focused on growth. If you’ve ever thought, “I’m the problem,” you’re not alone. But here’s the truth: you’re also the solution. This episode will help you shift from scattered to strategic, so you can start selling smarter, not harder. Resources: hereclicking herestandoutJoin my FREE masterclassJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:01:15:28

690. Every Action Is Feedback: What Your Business Is Trying to Teach You

5/12/2025

Hey hey, Product Bosses! Have you ever launched something, sent out an email, or posted on social and felt like it just didn’t land the way you expected? In this honest and heartfelt episode, I’m taking you behind the scenes of a real-time business decision I made—and how I turned what could’ve felt like a setback into a powerful learning moment. As I continue to evolve The Product Boss, I’ve been in the process of reimagining programs, reworking messaging, and reshaping how I show up for this community. That means testing, iterating, and sometimes—letting go of ideas that just didn’t resonate. But instead of seeing that as a failure, I now see it as a valuable signal. Because in business, there’s no such thing as wasted effort—every action is feedback, and every result is a chance to refine your strategy and grow stronger. If you’ve ever launched, posted, pitched, or promoted something and felt disappointed by the outcome, this episode is for you. You’ll walk away with a new mindset and practical tools to turn your business challenges into powerful growth opportunities. Resources: Join our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:28:04

689. “I Launched My Product… So Why Aren’t Sales Coming In?” | Coaching Session with Ashley of Saints & Ivy

5/8/2025

Hey hey, Product Bosses! In this week’s coaching session, I sit down with Ashley Terrell, founder of the children’s pajama brand Saints & Ivy, who’s navigating the early stages of her product launch. Like many of you, Ashley launched a beautiful product with heart and purpose—but found herself stuck when sales didn’t follow. She came to me with questions like: “Why isn’t anyone buying?” and “What should I post on social media?” Together, we uncover that this isn’t a product or price problem—it’s an awareness problem. So many small businesses struggle with this exact hurdle. Ashley and I work through a visibility strategy, starting with defining her ideal customer and then using the ABCs of content (Attract, Bond, Convert) to build a rhythm for her brand on social media. It’s not about posting more, it’s about posting with purpose. Ashley’s mission to bring culturally inclusive, representation-rich pajamas to the market is powerful—and what she needed most was for people to see it. In this episode, I help her connect the dots between product, brand voice, and customer identity. If you're building a business rooted in heart and impact, this episode will give you the roadmap to get visible, build connection, and ultimately boost sales. Resources: hereclicking hereSign up hereJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:44:21

688. The Fix: Why Your Sales Are Inconsistent -- and the One Shift That Changes Everything

5/5/2025

Welcome back Product Bosses! Let’s talk about something every business owner dreads but few know how to fix: unpredictable sales. One day you're making money, the next you're refreshing your shop wondering where everyone went. In this episode, I’m walking you through the real reason your sales feel scattered—and the one mindset shift that could stabilize your entire business. This isn’t about hacks or hustling harder. It’s about understanding how your current strategy (or lack of one) is creating a shaky foundation—and what it looks like to rebuild with consistency in mind. I’ll share what I’ve seen behind the scenes with clients who have turned sporadic sales into repeatable results, plus the mental block that might be keeping you from doing the same. If you're stuck in a cycle of second-guessing and reacting, this episode is your chance to get ahead of the curve. Let’s stop chasing sales and start building something sustainable, strategic, and profitable—on your terms. Resources: Sign up hereJoin our mailing listhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:28:09

687. “How to Fix Your Product Lineup and Get Consistent Sales” | Coaching Session

5/1/2025

Hey hey, Product Bosses! If you’ve been struggling with inconsistent sales and wondering if your product lineup is part of the problem, this episode is for you. I’m joined by Caley Morris, the founder of Caley-Beth, a Toronto-based body care brand known for its soap-free, zero-waste products. While Caley has seen great traction in in-person markets, she’s now ready to create more steady income through online and wholesale channels—but isn’t sure where to start. Together, we dive into her lineup and simplify the path forward. I coach Caley through the power of narrowing down to her five “hero” products and cutting out the distractions. We also shift her messaging from confusing product features like “soap-free” to customer-centered hooks like “better than soap.” These small but mighty changes create clarity, elevate her brand, and make buying easy for her audience. If your business feels like a digital department store or if your messaging isn't landing with customers, tune in. This episode is packed with actionable advice to help you clean up your product offerings, elevate your marketing, and finally experience consistent sales. Resources: hereclicking herehere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:59:40

686. Here's Why Your Sales Are Inconsistent (and How to Start Fixing It Permanently)

4/28/2025

Welcome back Product Bosses! Does your business feel like a roller coaster ride—one month you're making great sales and the next you're wondering what went wrong? You’re not alone, and in this episode, I’m here to help you get off that unpredictable sales cycle and into a place of steady, consistent growth. I’m breaking down the five most common reasons why your product-based business may be feeling stuck: from selling too many products (and none of them clearly), to a brand that isn’t connecting emotionally with your audience, to marketing that feels random instead of repeatable. We also talk about the importance of a website that’s actually built to convert, and why doing all the things yourself might be holding your business back more than helping it. If you're done with the up-and-down hustle and ready to build a business that grows sustainably—with a real plan behind it—this episode is your roadmap. Let’s dive into what’s really going on under the hood of your business, fix what’s broken, and get your sales engine running smoothly again. Resources: Instagramhere Connect: theproductboss.com@theproductboss Mentioned in this Episode: Instacart Discover more about how Instacart can work for you! Click here to learn more Gloci Use Code JACQUELINESNYDER to get 15% OFF your order! Click here to shop now!

Duration:00:31:07