The 3METHOD™

In the final episode, Chris and I discuss the services of Verbal Identity and how they can assist in saving your business time and increasing profitability. https://www.verbalidentity.com/ The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition. Visit www.the3method.com or email...

Duration:00:12:58

Strong Language - The Fastest, Smartest, Cheapest Marketing Tool You're Not Using

Chris shares some excerpts from his book and gives us some tips on how the power of language can make a huge difference to the profitability of your business. https://www.verbalidentity.com/ The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition. Visit www.the3method.com or email...

Duration:00:12:59

Copy This

In this episode Chris and I discuss the importance of consistent brand language and training your team on the correct use of words. https://www.verbalidentity.com/ The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition. Visit www.the3method.com or email info@the3method.com

Duration:00:12:58

Verbal Identity

Todays’ show… Is a special edition as I’m joined by Chris West of Verbal Identity. Chris hails the mother land of the UK and specialises in brand tone. Chris and I talk all things brand, branding and how to use language to the advantage of your business. https://www.verbalidentity.com/ The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a...

Duration:00:12:58

Business planning using the BrandArc™

Using the bottom of the BrandArc™, ‘The Foundation’ we can write a business plan. Knowing what we want to achieve we can now create: o timelines o financial plans o personnel planning/staff recruitment & retention o operational requirements o manuals and internal strategy documents o future planning inc. potential succession/exit strategies The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing...

Duration:00:12:59

Marketing using the BrandArc™

Using the middle of the BrandArc™, ‘The Framework’ we can plan a marketing strategy for the business. · Write and produce ad copy in line with pillars, promise and target consumers · Design and develop marketing materials · Create business development strategies · Devise client retention strategies · Scope your target market’s media consumption · Media planning and buying · Brief media and production agencies The 3METHOD delivers time tested and proven brand, marketing and sales...

Duration:00:13:00

Branding with the BrandArc™

Using the top of the BrandArc™, ‘The Face’ we can determine the outward facing communications of your business. · Logo · Colours · Language · Tonality · Sales pitch · Brief design and branding agencies The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition. Visit www.the3method.com or email...

Duration:00:12:57

Get the most out of your brand

The BrandArc™ is used for 3 primary purposes: - Brand language and tonality - Marketing strategy - Business planning Over the coming months, I’ll be sharing practical ways for you to increase your profits and improve brand awareness to build a lasting and solid business. But until we know our brand intimately, we can’t possibly sell it. Simon Sinek said… In order to stand out, we have to know what we stand for. That’s why over the last few weeks, we have built your BrandArc™. It will...

Duration:00:08:08

Everyone loves a good one liner!

Finally, the peak of the arc is your tagline or strapline. This where all the hard work we’ve done culminates in to just a few words. What is a tagline? It is an explanatory subtitle; a short, memorable phrase that sums up the tone and premise of your business, as well as unify your marketing across different mediums. The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the...

Duration:00:12:58

Pitch it to me - how to write a 60 second pitch

The pitch is the 60 seconds max you have to tell someone enough to make them want to know more. It should be interesting, memorable, and succinct. It also needs to explain what makes you – or your organization, product, or idea – unique. The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their...

Duration:00:09:48

Creating a brand personality

People buy from people. Therefore, people are more likely to engage with a brand and buy from a company that reflects or understands their own personality. In this episode, we talk about how to build a brand personality. The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition. Visit...

Duration:00:12:58

Make the right impression

Now we've built the foundation and framework of your BrandArc™ it's time to design the face. We talk about personality, pitch and tagline. The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition. Visit www.the3method.com or email info@the3method.com

Duration:00:12:59

Who are you talking to?

A target market refers to a group of customers to whom a company wants to sell its products and services, and to whom it directs its marketing efforts. Trying to spread the net too far will damage your brand and deplete your marketing dollars FAST. People want to feel that you know and understand them and that your product is relevant to them. Talking generically will alienate your real consumers. So, knowing that, how do you determine your target market? The 3METHOD delivers time...

Duration:00:12:59

Brand promises should never be broken

Think about some of the biggest brands in the world. What do they conjure up for you? The promises you make to customers should be: The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition. Visit www.the3method.com or email info@the3method.com

Duration:00:12:58

What does your brand stand for?

The pillars of your business are the unshakable foundations of your businesses’ existence. These are the mandatories, non negotiable and explicit rules of engagement. If something you’re doing is not in line with these then don’t do it! · Pillars keep you focused on your why · Help you maintain integrity of brand · Keep your offer on track · Assist in business planning · Answers questions around acquisitions/client types/employees The 3METHOD delivers time tested and proven brand,...

Duration:00:12:56

Who cares about you? Building the brand framework

Todays’ show… Building your brand FRAMEWORK and how to establish the fundamentals of your business and brand using the 3METHOD BrandArc™. The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition. Visit www.the3method.com or email info@the3method.com

Duration:00:12:58

Business basics

The third and final component to the BrandArc™ Foundation is the Insight. Insight comes from where you’ve been, why you started, why your business is unique and what you exist to do. The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing professionals and designers the tools they are missing to craft a competitive edge and eliminate their competition. Visit www.the3method.com or email info@the3method.com

Duration:00:12:59

Do you have clear vision?

The second part to the Foundation of your BrandArc™ is the Vision statement. As an aspirational piece, the vision should stretch the imagination while providing guidance and clarity. It will inform your company's direction and set priorities while challenging you and your employees to grow. - Stretch your imagination - Think BIG - Communicate it The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business owners, marketing...

Duration:00:13:00

What’s your mission?

The first layer of the BrandArc™ Foundation is the Mission Statement. As an internal communication piece, the mission statement should be solid and pragmatic in its nature. Factual and strong. - Start with your why - Define what your business does for its employees - Define what your business does for its customers - Define what your business does for its owners The 3METHOD delivers time tested and proven brand, marketing and sales methodologies that give entrepreneurs, business...

Duration:00:12:58

The foundation of brand success