Creator Science

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Mike Michalowicz is the author of ⁠Profit First⁠, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well. With more than 500,000 book sales, all of Mike’s books have the same goal – to help small business owners and eliminate what he calls “entrepreneurial poverty.” Simon Sinek has called Mike “…the top contender for the patron saint of entrepreneurs.” This conversation is divided into halves: The first half explores Mike’s unique model as an author. For each book Mike writes, he partners with a third party to license the frameworks from his books and serve as the done-for-you service provider. This is super uncommon and part of why he’s been so prolific while running a very lean team. So we dig into how that works (and what he’d do differently if he were starting over today). The second half of the conversation is all about writing books. Mike has published nine books since 2008 – including 7 in the last 8 years. So we dig into how he determines what ideas to turn into books and how to write them so quickly. ⁠Full transcript and show notes⁠ Mike's ⁠Website⁠ / ⁠Twitter⁠ / ⁠Instagram⁠ / ⁠YouTube⁠ / ⁠LinkedIn⁠ *** RECOMMENDED NEXT EPISODE → ⁠#176: April Dunford – How self-publishing a book exploded her client service business.⁠ *** ASK CREATOR SCIENCE → ⁠Submit your question here⁠ *** WHEN YOU'RE READY 📬 ⁠Creator Science Newsletter⁠ 🚀 ⁠Get CreatorHQ⁠ (creator operating system) 🧪 ⁠Join The Lab⁠ (private membership community) 🧞‍♂️ ⁠Get a Personalized Offer⁠ *** CONNECT 🐦 ⁠Connect on Twitter⁠ 📸 ⁠Connect on Instagram⁠ 💼 ⁠Connect on LinkedIn⁠ 📹 ⁠Subscribe on YouTube⁠ *** SPONSORS 💼 ⁠View all sponsors and offers⁠ *** SAY THANKS 💜 ⁠Leave a review on Apple Podcasts⁠ 🟢 ⁠Leave a rating on Spotify

Welcome back to Creator Science! In this special “Offline Recap” episode, host Jay Clouse takes us behind the scenes of The Lab’s very first in-person event—now officially dubbed “Lab Offline.” After years of thriving as an online community, this was a bold experiment to bring members together face-to-face in Boise, Idaho. Jay walks us through every step—how he chose the event style based on direct member feedback, the unexpected venue logistics (including a nerve-wracking run-in with a $43,000 hotel contract), the financial ups and downs, and the nuts and bolts of thoughtful event design. He shares candid lessons on budgeting, planning, creating meaningful connections, and gathering feedback, with plenty of wins and a few honest hiccups along the way. You’ll hear what made the event unforgettable for attendees, the feedback that will shape future editions, and Jay’s vision for making these gatherings a cornerstone of the Creator Science community. Whether you’re curious about community building, event planning, or just want inspiration for creating deeper connections in your own work, you’ll find a treasure trove of insights in this episode. So sit back and enjoy this honest, insightful look inside the evolution of Creator Science’s Lab Offline experience! ⁠⁠⁠Join The Lab⁠⁠ ⁠⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠ *** TIMESTAMPS 00:00 Event Planning Success Breakdown 05:28 Event Duration and Attendance Insights 07:11 Understanding Event Cost Drivers 10:13 Negotiating Group Hotel Rates 16:21 Last-Minute Event Adjustments Summary 18:32 Learning from Event Expenses 21:31 Event Planning for Meaningful Gatherings 26:46 Business Event: Sharing & Mastermind Activities 28:06 Facilitating Collaborative Interactions 33:16 Event Preparation and Dietary Feedback 37:25 "Event Planning Improvements" 40:08 Event Planning: Duration and Logistics 42:38 Event Prep: Lessons Learned 45:53 International Community Event Plans *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#232: Dan Andrews – Secrets of building a 1300-member, international community (with in-person events) → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#248: Justin Moore - Lessons from hosting his first 3-day event *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY 📬 ⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠ 🚀 ⁠⁠⁠⁠⁠⁠Get CreatorHQ⁠⁠⁠⁠⁠⁠ (creator operating system) 🧪 ⁠⁠⁠⁠⁠⁠Join The Lab⁠⁠⁠⁠⁠⁠ (private membership community) 🧞‍♂️ ⁠⁠⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠⁠⁠ *** CONNECT 🐦 ⁠⁠⁠⁠⁠⁠Connect on Twitter⁠⁠⁠⁠⁠⁠ 📸 ⁠⁠⁠⁠⁠⁠Connect on Instagram⁠⁠⁠⁠⁠⁠ 💼 ⁠⁠⁠⁠⁠⁠Connect on LinkedIn⁠⁠⁠⁠⁠⁠ 📹 ⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠ *** SPONSORS 💼 ⁠⁠⁠⁠⁠⁠View all sponsors and offers⁠⁠⁠⁠⁠⁠ *** SAY THANKS 💜 ⁠⁠⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠⁠⁠ 🟢 ⁠⁠⁠⁠⁠⁠Leave a rating on Spotify

Welcome back to Creator Science! In this special episode, host Jay Clouse pulls back the curtain on his business with a transparent look at his May Retro—an in-depth monthly review where he walks through key metrics, goals, wins, challenges, and behind-the-scenes decisions. You’ll get a firsthand listen to the kind of content usually reserved for The Lab community, as Jay shares real revenue numbers, growth strategies, creative experiments, and honest reflections about everything from team building to business structure to personal growth. Whether you’re curious about what drives Creator Science or looking for inspiration and practical insights to apply to your own creative journey, this episode delivers a candid, actionable tour through the ever-evolving world of modern content entrepreneurship. If you enjoy going behind the scenes, you’ll love this one—let’s dive in! ⁠⁠Join The Lab⁠ ⁠⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠⁠ *** TIMESTAMPS 00:00 Event Planning Amid Illness 05:41 Course Sales Surge with Email Automation 09:26 "X Content Repurposing Success" 10:15 Shifting Focus: YouTube Over Social Media 15:50 Family Vacation & Home Updates 18:43 Over-Budget Event: Trust Seminar Dilemma 20:31 Crafting Trust: A Vital Skill 24:39 "Expanding Offline Community Effectively" 26:17 Tool Upgrades and Membership Strategy *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#258: Q&A: Goals for our YouTube videos, determining when a new offer is a distraction, validating a product idea, and more *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY 📬 ⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠ 🚀 ⁠⁠⁠⁠⁠Get CreatorHQ⁠⁠⁠⁠⁠ (creator operating system) 🧪 ⁠⁠⁠⁠⁠Join The Lab⁠⁠⁠⁠⁠ (private membership community) 🧞‍♂️ ⁠⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠⁠ *** CONNECT 🐦 ⁠⁠⁠⁠⁠Connect on Twitter⁠⁠⁠⁠⁠ 📸 ⁠⁠⁠⁠⁠Connect on Instagram⁠⁠⁠⁠⁠ 💼 ⁠⁠⁠⁠⁠Connect on LinkedIn⁠⁠⁠⁠⁠ 📹 ⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠ *** SPONSORS 💼 ⁠⁠⁠⁠⁠View all sponsors and offers⁠⁠⁠⁠⁠ *** SAY THANKS 💜 ⁠⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠⁠ 🟢 ⁠⁠⁠⁠⁠Leave a rating on Spotify

Welcome back to Creator Science! In this special episode, host Jay Clouse takes listeners behind the scenes of the The Lab’s vibrant community. Fresh off organizing The Lab’s first-ever major in-person event in Boise, Jay shares a candid update about creating real-world connections among full-time creators and what these gatherings mean for the future of The Lab membership. But that’s just the beginning. This episode is a front-row seat to the magic that happens during The Lab’s monthly office hours. Jay and a panel of talented creators—including Tom Burden, Pat Gostek, Anna Reich, Travis Ference, Anais Cisneros, and David Fortin—engage in open, practical discussions about growing a creator business. They tackle real-world questions: how to think about the purpose behind each video, launching masterminds without losing focus, building community vs. courses vs. memberships, and the ever-elusive challenge of monetizing as a creator in today’s landscape. Plus, you’ll hear smart strategies for product validation, content creation during market research, and best practices for leveraging email marketing and CRM tools. Whether you’re a growing creator or an established entrepreneur, this episode is packed with honest insights, actionable ideas, and a glimpse into the supportive space that makes the The Lab unique. If you’ve ever wondered what it’s really like to be part of this community—or how to take your creator business to the next level—you won’t want to miss this one. ⁠Join The Lab ⁠⁠⁠⁠Full transcript and show notes⁠⁠⁠⁠ *** TIMESTAMPS 00:00 Lab Membership Events and Opportunities 05:13 Tailoring Content for Specific Goals 06:47 YouTube Audience Engagement Strategy 11:08 Mastermind Group Pricing Dilemma 14:41 Done-for-You Video Expertise 17:55 Mastermind Group Launch Strategy 21:31 Pricing Strategy Gap Analysis 25:47 LinkedIn Posting Frequency Insights 29:17 Courses vs. Community: Balance Concerns 33:05 "Assessing Membership Value Elements" 36:28 Monetizing Creator Business Strategies 40:37 Marketing Community Value to Busy Clients 42:19 "Sell the Map Via Social Proof" 47:36 Email Marketing Tools Compared 49:40 Organizing Ideas with Purpose *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠#246: Planning for a recession, my approach to email, increasing customers, and finding your partner [Ask Creator Science] *** ASK CREATOR SCIENCE → ⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠ *** WHEN YOU'RE READY 📬 ⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠ 🚀 ⁠⁠⁠⁠Get CreatorHQ⁠⁠⁠⁠ (creator operating system) 🧪 ⁠⁠⁠⁠Join The Lab⁠⁠⁠⁠ (private membership community) 🧞‍♂️ ⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠ *** CONNECT 🐦 ⁠⁠⁠⁠Connect on Twitter⁠⁠⁠⁠ 📸 ⁠⁠⁠⁠Connect on Instagram⁠⁠⁠⁠ 💼 ⁠⁠⁠⁠Connect on LinkedIn⁠⁠⁠⁠ 📹 ⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠ *** SPONSORS 💼 ⁠⁠⁠⁠View all sponsors and offers⁠⁠⁠⁠ *** SAY THANKS 💜 ⁠⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠⁠ 🟢 ⁠⁠⁠⁠Leave a rating on Spotify

Welcome back to Creator Science! In this special Strategy Hour episode, host Jay Clouse flips the script as a guest on Abagail Pumphrey’s acclaimed podcast, Strategy Hour. Abagail, the founder and CEO of The Boss Project, dives into Jay’s fascinating journey from startup founder to creative entrepreneur—exploring how he built a thriving newsletter business, fostered an engaged community, and navigated the ever-evolving creator landscape. Together, they break down what it really means to grow an audience with intention, why consistency trumps fleeting viral moments, and how creators can build businesses that last. Jay pulls back the curtain on his process, from his early days writing daily emails to building a sustainable business rooted in genuine connection and trust. You’ll also hear their takes on the future of courses, the role of AI and community in online business, and the importance of slow, steady growth. If you’re craving real talk about surviving (and thriving) as a creator—plus actionable tips on how to treat your newsletter as your most valuable product—this episode is for you. Stick around for an insightful conversation that’s both inspiring and refreshingly honest, and be sure to check the show notes to subscribe to Strategy Hour for more entrepreneurial wisdom! Subscribe to The Strategy Hour ⁠⁠⁠Full transcript and show notes⁠⁠⁠ *** TIMESTAMPS 00:00 "Exploring Uncharted Podcast Territory" 04:44 "Insights on Becoming a Creator" 07:10 Promoting Newsletter via Events & Email 11:58 Audience vs. Crowd: Content Focus 15:38 Newsletter: Business Stability Anchor 16:36 Social Media Engagement Challenges 22:32 Slow Path to Sustainable Business 26:10 "Coping with Online Fame's Pressure" 30:04 Twelve-Week Group Pricing Plan 30:34 Pioneering Cohort-Based Learning 33:53 AI's Impact on Online Courses 38:48 Innovate or Strategize for Success 40:31 "Invaluable Insights and Connections" *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠⁠⁠⁠#247: How you can plan for growth in 2025 *** ASK CREATOR SCIENCE → ⁠⁠⁠Submit your question here⁠⁠⁠ *** WHEN YOU'RE READY 📬 ⁠⁠⁠Creator Science Newsletter⁠⁠⁠ 🚀 ⁠⁠⁠Get CreatorHQ⁠⁠⁠ (creator operating system) 🧪 ⁠⁠⁠Join The Lab⁠⁠⁠ (private membership community) 🧞‍♂️ ⁠⁠⁠Get a Personalized Offer⁠⁠⁠ *** CONNECT 🐦 ⁠⁠⁠Connect on Twitter⁠⁠⁠ 📸 ⁠⁠⁠Connect on Instagram⁠⁠⁠ 💼 ⁠⁠⁠Connect on LinkedIn⁠⁠⁠ 📹 ⁠⁠⁠Subscribe on YouTube⁠⁠⁠ *** SPONSORS 💼 ⁠⁠⁠View all sponsors and offers⁠⁠⁠ *** SAY THANKS 💜 ⁠⁠⁠Leave a review on Apple Podcasts⁠⁠⁠ 🟢 ⁠⁠⁠Leave a rating on Spotify

Mark Manson is an entrepreneur and author of the best-selling book, The Subtle Art of Not Giving a F*ck. Mark's entrepreneur-first approach has enabled him to speed-run his YouTube success, gaining 2,600,000 subscribers in just two years. In this episode, we break down Mark's approach to YouTube, from content strategy to setting up his channel for long-term success. ⁠Full transcript and show notes⁠ Mark's ⁠Website⁠ / ⁠Twitter⁠ / ⁠Instagram⁠ / ⁠YouTube⁠ / ⁠LinkedIn⁠ / ⁠TikTok⁠ *** TIMESTAMPS (00:00) YouTubers and Business (01:13) Why Do YouTubers Suck at Business? (10:14) Make Brainstorming Ideas Easy with 1of10 (11:50) How to Turn Your Channel into a Business (15:55) When to Make the Transition (24:43) When Maximizing Views is Bad (27:31) The Case For Not Taking Brand Deals (35:33) 1st Step to Take (37:48) Futureproofing Your Channel *** RECOMMENDED NEXT EPISODE → ⁠#179: Justin Moore – A step-by-step strategy to get anyone sponsored, regardless of audience size⁠ *** ASK CREATOR SCIENCE → ⁠Submit your question here⁠ *** WHEN YOU'RE READY 📬 ⁠Creator Science Newsletter⁠ 🚀 ⁠Get CreatorHQ⁠ (creator operating system) 🧪 ⁠Join The Lab⁠ (private membership community) 🧞‍♂️ ⁠Get a Personalized Offer⁠ *** CONNECT 🐦 ⁠Connect on Twitter⁠ 📸 ⁠Connect on Instagram⁠ 💼 ⁠Connect on LinkedIn⁠ 📹 ⁠Subscribe on YouTube⁠ *** SPONSORS 💼 ⁠View all sponsors and offers⁠ *** SAY THANKS 💜 ⁠Leave a review on Apple Podcasts⁠ 🟢 ⁠Leave a rating on Spotify

Welcome back to Creator Science! In this solo episode, I’m inviting you directly into the whirlwind that is my mind these days. From the outside, it might look like I’ve got things under control—but as I share straight from my journal, the reality is a constant tug-of-war between where my energy wants to go and where my time needs to be spent. I open up about the challenges of juggling my main business, the demands of being a new dad, and my excitement (and uncertainty) around a big experiment: writing a book proposal. You’ll hear my unfiltered reflections on feeling pulled toward deep, meaningful work—like research, writing, and evolving my community—while also handling the business operations that keep everything running. In this episode, I walk through the practical framework I’ve developed—concentrate, eliminate, consolidate, automate, and delegate—that’s helping me re-evaluate how I spend my time and create space for what feels truly alive for me right now. I’ll break down the tough choices, the things I’m letting go of (goodbye, social media expectations!), and my vision for building a stronger, more connected Creator Science community. If you’re grappling with too many competing priorities or searching for ways to prioritize your highest-energy projects, this episode is for you. Join me as I process all of this in real time—because I suspect, as creators, you might be feeling some of these same tensions too. ⁠⁠Full transcript and show notes⁠⁠ *** TIMESTAMPS 00:00 Uncertain Book Proposal Journey 04:05 Balancing Book Project and Business 07:26 Balancing Time for Book and Lab 11:10 Follow Your Passion and Fitness 13:55 Focus on In-Person Experiences 19:24 "Reevaluating Social Media Dependency" 20:23 Rethinking Social Media Strategy 26:37 Community Coaching Sessions Live 27:32 "Hot Seat Podcasts Introduction" 31:06 Selective Sponsorship Criteria 35:52 Delegating Community Management Tasks 37:43 Sponsorship Strategy and Event Planning 40:53 "Embrace Trade-Offs and Compromises" *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠#251: Behind the Scenes: What I’m quietly working on⁠ *** ASK CREATOR SCIENCE → ⁠⁠Submit your question here⁠⁠ *** WHEN YOU'RE READY 📬 ⁠⁠Creator Science Newsletter⁠⁠ 🚀 ⁠⁠Get CreatorHQ⁠⁠ (creator operating system) 🧪 ⁠⁠Join The Lab⁠⁠ (private membership community) 🧞‍♂️ ⁠⁠Get a Personalized Offer⁠⁠ *** CONNECT 🐦 ⁠⁠Connect on Twitter⁠⁠ 📸 ⁠⁠Connect on Instagram⁠⁠ 💼 ⁠⁠Connect on LinkedIn⁠⁠ 📹 ⁠⁠Subscribe on YouTube⁠⁠ *** SPONSORS 💼 ⁠⁠View all sponsors and offers⁠⁠ *** SAY THANKS 💜 ⁠⁠Leave a review on Apple Podcasts⁠⁠ 🟢 ⁠⁠Leave a rating on Spotify

Dan Koe, Justin Welsh, and I joined Substack in the last couple of weeks. In this episode, I explain what’s going on, my own motives, and why you should (or shouldn’t) consider making the same move. → Read Why I Joined Substack → Subscribe to my Substack ⁠Full transcript and show notes⁠ *** RECOMMENDED NEXT EPISODE → ⁠#251: Behind the Scenes: What I’m quietly working on *** ASK CREATOR SCIENCE → ⁠Submit your question here⁠ *** WHEN YOU'RE READY 📬 ⁠Creator Science Newsletter⁠ 🚀 ⁠Get CreatorHQ⁠ (creator operating system) 🧪 ⁠Join The Lab⁠ (private membership community) 🧞‍♂️ ⁠Get a Personalized Offer⁠ *** CONNECT 🐦 ⁠Connect on Twitter⁠ 📸 ⁠Connect on Instagram⁠ 💼 ⁠Connect on LinkedIn⁠ 📹 ⁠Subscribe on YouTube⁠ *** SPONSORS 💼 ⁠View all sponsors and offers⁠ *** SAY THANKS 💜 ⁠Leave a review on Apple Podcasts⁠ 🟢 ⁠Leave a rating on Spotify

Caleb Ralston is a strategist and brand builder for some of the biggest names in business. His breakthrough was back in 2018 when he grew GaryVee’s TikTok from 300k to 3.5 million followers in just 3 months. In 2022 he joined Alex and Leila Hormozi’s team as content employee #1, where he grew their audience from 1.2 million to 11.5 million. Caleb just doesn’t miss – and now that he’s out on his own, he’s here to help YOU. In this episode, you'll learn the content strategy he used, how to improve your content, and where to start if you're feeling overwhelmed. ⁠⁠Full transcript and show notes⁠⁠ Caleb's ⁠⁠Website⁠ / ⁠Twitter⁠ / ⁠LinkedIn⁠ / ⁠YouTube⁠ / Instagram *** TIMESTAMPS (00:00) The Secret Man Behind GaryVee and the Hormozi’s (01:11) How Often Do the Top 1% Post? (03:31) The Brand Journey Framework (05:18) Being Intentional With Your Content (08:51) Is It Possible to NOT Niche Down? (13:55) Say the Same Things in Different Ways (18:07) Tracking and Analyzing Data (22:36) Maintaining Quality While Increasing Quantity (24:27) What it Actually Takes to Perform like the 1% (27:21) Where to Start (30:22) Building a Personalized Team (34:54) Agency vs Full Time vs Contractor (41:58) Developing a Content Strategy (45:15) Width Content vs Depth Content (46:55) Scaling Trust Using Educational Content (50:02) Best Call to Action Strategy (52:10) Email and Web Traffic Strategy (55:27) How Caleb is Going About Hiring His Own Team (58:53) The Correct Way to Give Feedback to Your Team (1:03:17) How to Take Inspiration from Others (1:04:55) Which Platform Has the Biggest Opportunity (1:06:57) Audio Content Strategy (1:08:47) Why You Need to Collaborate with Others *** RECOMMENDED NEXT EPISODE → ⁠⁠⁠⁠#175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring. *** ASK CREATOR SCIENCE → ⁠⁠Submit your question here⁠⁠ *** WHEN YOU'RE READY 📬 ⁠⁠Creator Science Newsletter⁠⁠ 🚀 ⁠⁠Get CreatorHQ⁠⁠ (creator operating system) 🧪 ⁠⁠Join The Lab⁠⁠ (private membership community) 🧞‍♂️ ⁠⁠Get a Personalized Offer⁠⁠ *** CONNECT 🐦 ⁠⁠Connect on Twitter⁠⁠ 📸 ⁠⁠Connect on Instagram⁠⁠ 💼 ⁠⁠Connect on LinkedIn⁠⁠ 📹 ⁠⁠Subscribe on YouTube⁠⁠ *** SPONSORS 💼 ⁠⁠View all sponsors and offers⁠⁠ *** SAY THANKS 💜 ⁠⁠Leave a review on Apple Podcasts⁠⁠ 🟢 ⁠⁠Leave a rating on Spotify

Will AI destroy our education businesses? In this video, I talk with Mark Shust. Mark has taught nearly 15,000 developers Magento through his education company M.academy. Mark is a member of The Lab and one of the first creators I saw locking arms with AI and implementing it into his business rather than running from it. We discuss the future of AI and creators, and how to stay ahead. → Join Mark and me in The Lab ⁠Full transcript and show notes⁠ Mark's ⁠Website / Twitter / LinkedIn / YouTube *** TIMESTAMPS (00:00) Should You Be Worried? (04:01) How to Get Better at Using AI (07:42) Get Viral Video Ideas at the Touch of a Button (09:07) AI as a Teacher (18:05) Will AI Replace Educators? (21:45) How to Use AI to Your Advantage (27:12) SEO in the Age of AI (31:45) AI and Trust (37:51) How AI Changes Course Businesses (40:47) How AI Impacts Professional Development & Training (44:15) Community & Being Human is the Competitive Advantage *** RECOMMENDED NEXT EPISODE → ⁠#184: Amy Porterfield – Her step-by-step process for MASSIVE product launches. *** ASK CREATOR SCIENCE → ⁠Submit your question here⁠ *** WHEN YOU'RE READY 📬 ⁠Creator Science Newsletter⁠ 🚀 ⁠Get CreatorHQ⁠ (creator operating system) 🧪 ⁠Join The Lab⁠ (private membership community) 🧞‍♂️ ⁠Get a Personalized Offer⁠ *** CONNECT 🐦 ⁠Connect on Twitter⁠ 📸 ⁠Connect on Instagram⁠ 💼 ⁠Connect on LinkedIn⁠ 📹 ⁠Subscribe on YouTube⁠ *** SPONSORS 💼 ⁠View all sponsors and offers⁠ *** SAY THANKS 💜 ⁠Leave a review on Apple Podcasts⁠ 🟢 ⁠Leave a rating on Spotify

If you enjoy this episode, please leave a comment on Spotify or a review on Apple Podcasts! → Subscribe to the newsletter → Join The Lab

In this episode, I'll be sharing a little behind the scenes of what's happening in my world. What am I spending time on? What's the latest? And give you a little bit of a peek under the hood. I know I enjoy it when I hear some of my favorite podcast hosts give a behind-the-scenes, a state of the business. And I thought maybe you'd like that too. So that's my intention here with this episode, to give you a look at what's going on in the world of Creator Science and the Clousehold as a whole. Full transcript and show notes → Join The Lab → Watch me build my Signature Product Course → Subscribe on Substack *** RECOMMENDED NEXT EPISODE → #250: One of my favorite questions for finding clarity *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Jonny Miller is the creator of Nervous System Mastery. It teaches evidence-backed protocols to cultivate calm, build resilience, and increase aliveness in 45 days. It’s a five-week, cohort-based course that is just wrapping up its sixth cohort in the last three years. In those six cohorts, Jonny has served nearly 1,000 students and earned more than $800,000. Here’s the best part – Jonny doesn’t have a massive audience. When he launched Nervous System Mastery, he had a couple thousand followers on Twitter and a small email list. This is the magic of a well-designed Signature Product – and Jonny is the perfect example. In this episode, we get into the weeds about how he’s grown NSM – what’s worked well, what hasn’t, and how he’s found himself on large podcasts with people like Lenny Rachitsky, Ali Abdaal, Chris Williamson, and more. → Join Nervous System Mastery Full transcript and show notes Jonny's Website / Twitter / Instagram / LinkedIn *** RECOMMENDED NEXT EPISODE → #221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

I had a coach once upon a time, and he told me that our greatest strengths are often our greatest weaknesses. I think that applies to creators because we are so creative that we easily get inspired by new ideas. We've proven to ourselves time and time again that we can create something out of thin air. So when we have a new idea that we get excited about, it can be tempting to dive all in on that idea, which creates this challenge: if I have a bunch of ideas, how do I choose where I should allocate my time and resources? The core problem here is that if you don't know your destination, it is impossible to get directions. This great saying says you can get to where you're going just by following the length of your headlights. You don't have to see the entire road to get to a place. So, just this past week, I was speaking with a member of the lab. The question was, I have options A or B, so which one should I do? And I asked this person, imagine it's three years in the future. Everything went as well as it possibly could have. What does that look like? Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #247: How you can plan for growth in 2025 *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

Chase Jarvis is an American photographer, director, artist, and entrepreneur. From April 2014 until July 2022 Jarvis was the chief executive officer of CreativeLive, an online education platform that he co-founded in 2010. I’ve been a long-time listener of Chase’s podcast, the Chase Jarvis Live Show, and actually wrote him down as one of my ideal podcast guests when I started this show all the way back in 2020. So this is a full circle moment for me. This week, Chase is releasing his newest book, Never Play It Safe – A Practical Guide to Freedom, Creativity, and a Life You Want. I’ve pre-ordered my copy and I’ve read the first chapter, and recommend you do the same. This conversation is about thinking bigger, taking risks, and getting out of your own way. I left feeling more relaxed, inspired, and fully recharged. I hope you do, too. Order Never Play it Safe Read the first chapter Full transcript and show notes Chase's Website / Twitter / Instagram / Facebook / YouTube *** RECOMMENDED NEXT EPISODE → #153: Tina Roth Eisenberg – Building Creative Mornings into a global brand *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

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Last week, my good friend and frequent podcast guest, Justin Moore, hosted his first in-person event, Sponsor Games. It was three days designed to help people master their sponsorship pitch, get expert coaching in real-time, connect with fellow creators, and land repeat brand deals. If you remember the last conversation between Justin and I, he was launching his book and feeling a little nervous about planning this event. I was excited to join him in San Antonio for Sponsor Games, but unfortunately, I got sick and I had to cancel my trip. So, as a consolation prize, Justin agreed to stop by the show, close the loop on his experience organizing this event, and brain-dump all the learnings he had along the way. Full transcript and show notes Sponsor Magnet Justin's Website / Instagram / Twitter / YouTube / TikTok *** RECOMMENDED NEXT EPISODE → #239: Justin Moore – What if feels like launching a book and an in-person event at the same time *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

We are almost a quarter through 2025. This is a good time to look against your goals for the year, take stock, and say, how are things tracking a quarter through the year? Do I need to refocus, redirect, and reallocate to hit these goals I set earlier in the year? Or, in some cases, maybe your goals have changed. I typically judge the health of my business on revenue and profitability. And for a little behind-the-scenes, I'm taking some big bets in the business this year and investing a lot of dollars into those bets. As I look at this new future where we're investing more in video and we're investing in audience growth and better content, I am asking myself, how do I increase revenue in 2025? And maybe you are asking yourself the same thing. So, in this episode, I'm going to talk about my plan for increasing revenue in 2025, give you some specific examples of how I'm thinking about that in my business, and maybe that will inspire you a little bit, too. Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #177: Chris Hutchins – A master of podcast growth and building relationships. *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify

In this episode, I'm recording for the first time in the brand-new Creator Science home studio. Kevin Shen's team came out and visited the house, put the finishing touches on setting up the studio and it is glorious. I'm so excited to have this just steps away every moment of the day to come down here and record. I feel like this is going to be truly life and business-changing. So, I thought this would be a great opportunity to do another listener Q&A episode. I've been asking for questions this morning on social media and in email, and I will be answering them here in this episode. Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #227: Are memberships still viable in 2025? Creators vs. AI, creator economy pyramid schemes, and more [Ask Creator Science] *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify