Behind the Growth

Ben Volkwyn, Senior Vice President of Data, Analytics & Research at Triumph, joins Mudassar Malik on Behind the Growth to discuss what it actually takes to turn data from a reporting function into a real driver of business decisions. Rather than focusing on dashboards or tooling, Ben explains why the real shift happens when organizations connect data directly to operational workflows and the decisions people make every day. The conversation begins with an unexpected lens: endurance sports. Ben shares how principles like pacing, consistency, and long-term discipline shape how he approaches leadership and building data teams. Just as athletic performance comes from sustained effort rather than one intense session, he argues that building an effective data function is a long game driven by repeatable habits, clear priorities, and steady trust with stakeholders. From there, Ben reflects on lessons learned working across industries and markets. Early in his career, he assumed that dashboards would naturally lead to better decisions. Over time, he discovered that what actually drives decisions is trust, speed, and whether insights are tied to someone’s real work. More data doesn’t automatically create clarity either; in many cases, fewer signals tied to a clear decision can be more valuable than large volumes of reporting. Ben also explains how leaders can move their organizations beyond the “data equals reporting” mindset. Instead of building more dashboards, he recommends focusing on one critical operational decision and redesigning it around data. When data becomes part of the decision itself—not just a report about what already happened—it starts to compound value across the business. Ben explores topics like: - Consistency over intensity in leadership - Why dashboards don’t drive decisions - Data embedded in operational workflows - When less data improves insight - Turning reporting into decision engines Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Mike Bruno, AVP of Digital at Co-operators, joins Imran Mian on Behind the Growth to unpack what digital transformation really looks like inside a large, regulated financial services organization and why it’s far more than launching a new platform or redesigning a website. Mike explains how enterprise transformation is layered, closely governed at the executive level, and ultimately anchored to one outcome: improving the client experience through coordinated, enterprise-wide change. Early in the conversation, Mike digs into one of the most persistent friction points in transformation efforts: change management. Drawing on experience across multiple organizations, he explains why resistance is often rooted not in unwillingness, but in uncertainty, loss of control, and unclear communication. He outlines practical approaches leaders can take, like repetition, tailored messaging, and direct one-on-one conversations, to help teams adapt without burning trust or momentum. Mike then shares a concrete example from a CMS implementation that nearly stalled when legacy applications surfaced unexpected dependencies. Rather than forcing a one-size-fits-all solution, his team slowed down, brought stakeholders together, and made pragmatic trade-offs, sunsetting some applications, creating temporary fixes for others, and preserving trust across the enterprise while keeping the project on track. Mike also shares his views on digital hygiene, prioritization, and leadership under uncertainty. He breaks down why clear communication, disciplined execution, and knowing how much effort is “enough” are foundational to staying aligned in complex environments. Throughout the discussion, Mike emphasizes practical decision-making over theory, offering grounded lessons for leaders navigating legacy platforms, constrained budgets, and constant change. Mike dives into topics like: - Enterprise change beyond platforms - Change management as transformation friction - Hidden legacy system dependencies - Digital hygiene in execution - Prioritization under constant change Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Saeed Shamsi, Director of Engineering and AI Factory Lead at TELUS, joins Mudassar Malik on Behind the Growth to break down what it takes to build enterprise AI infrastructure that can ship fast, compliant, and within Canada’s regulatory boundaries. He opens by grounding the conversation in TELUS’s evolution beyond telecom, and why its expansion into data-driven businesses made sovereign AI a practical necessity, not a future bet. Saeed explains why TELUS refers to its infrastructure as an “AI factory,” describing it as a system that turns power, cooling, and compute into usable intelligence at scale. He walks through how TELUS retrofitted existing Canadian data centres with GPU clusters designed to support model training, fine-tuning, inferencing, and modern AI applications without forcing customers into a single model, stack, or hyperscaler dependency. The discussion then shifts to the problem facing Canadian enterprises: the gap between Canada’s AI talent and its lack of domestic compute. Saeed outlines why data residency, jurisdictional control, and regulatory compliance are critical for sectors like healthcare and financial services. He also explains how TELUS is addressing these constraints while giving startups and enterprises room to move, iterate, and retain their IP. To close, Saeed gets specific about architecture and execution, from adopting NVIDIA’s reference designs to validating performance through global benchmarks. He looks ahead to scaling sustainable, sovereign AI infrastructure so Canadian organizations can compete globally without exporting their data, decisions, or innovation. Saeed unpacks topics including: - Sovereign AI infrastructure in Canada - AI factories and GPU compute - Data residency and regulation - Enterprise AI performance benchmarks - Sustainable, renewable-powered data centres Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Kushal Munir, Executive Vice President and Head of IT at Green Shield, joins Imran Mian on Behind the Growth to unpack what it really takes to turn emerging technology, especially generative AI, into measurable business value inside complex, regulated organizations. The conversation traces Kushal’s career from early startup and IBM roles into enterprise leadership, and how shifting from purely technical execution to outcome-driven leadership reshaped the way he approaches technology, teams, and decision-making. Kushal walks through a real-world GenAI use case at Green Shield focused on improving member care. Rather than centering on models or tools, he explains why success came from defining business outcomes early, embedding governance and safety upfront, and integrating AI directly into existing workflows. He emphasizes that GenAI only scales when business partners are involved from day one and when solutions are designed to fit how people already work, not as standalone experiments. The discussion then moves into the harder parts of AI adoption: managing hype, setting realistic expectations, and navigating risk in healthcare and insurance. Kushal shares how a fast but disciplined crawl-walk-run approach, paired with early investment in an AI Centre of Excellence, helped build trust across the organization. He also explains why involving legal, privacy, security, and compliance teams as co-designers, not late-stage approvers, creates the conditions for responsible innovation without slowing momentum. Closing out the episode, Kushal reflects on leadership lessons shaped by past technology bets, including early cloud adoption, and shares how he cuts through AI noise today. His focus remains consistent: clarity over complexity, alignment over speed for its own sake, and anchoring every technology decision to real business value for customers and employees alike. Kushal breaks down: - Why AI expectations break teams - When governance speeds execution - Making GenAI work in practice - Customer experience over internal hype - Why clarity drives momentum Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Ilse De Bruin, Managing Partner at Trade Exchange, joins host Mudassar Malik on Behind the Growth to break down how logistics and supply chain leaders are navigating a world where volatility is no longer episodic, but constant. Drawing from real operating environments, Ilse explains why today’s disruptions, like tariffs, trade policy shifts, and capacity constraints, are forcing enterprises to rethink how decisions get made, not just how systems are built. The conversation reframes logistics from asset orchestration to decision orchestration. Ilse explains why owning infrastructure matters less than the ability to interpret signals, simulate trade-offs, and act quickly under pressure. She makes a clear distinction between digitization and intelligence, outlining why visibility alone doesn’t move the needle unless systems can surface impact, prioritize action, and support judgment in real time. At the ground level, Ilse gets practical about where customer experience breaks down. She describes how unclear ownership, fragmented handoffs, and slow exception handling force customers to chase answers. Offering a solution, she details how leading organizations reduce friction by standardizing decision thresholds, aligning teams around shared context, and embedding decision support directly into daily workflows. An example of airline disruption management shows what consequence-aware operations look like when done well. The episode closes with a grounded take on AI as Ilse cuts through the hype around full autonomy to explain where AI is actually creating value today, and why context, interoperability, and human judgment still matter. For enterprise leaders, Ilse offers a clear-eyed look at how to modernize complex operations without losing control, trust, or accountability. Ilse also shares her views on: - Why volatility in supply chain never settles - Owning assets is no longer the advantage - How digitization quietly fails - Why customers chase clarity - The limits of AI autonomy Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Zamina Walji, VP Growth Businesses at EQ Bank, joins host Imran Mian on Behind the Growth to talk about how she builds scalable systems, accountable teams, and a culture of innovation inside one of Canada’s most forward-thinking digital banks. Drawing from her experience across consulting, retail, and financial services, Zamina explains how customer obsession remains her constant growth driver. She describes the balance between structure and speed, how accountability, process, and standardization enable agility rather than slow it down, and why involving risk and compliance early helps teams move faster with confidence. The conversation dives into how EQ Bank uses AI as a practical growth lever, applying it to customer experience, underwriting, marketing, and compliance. Zamina shares her focus on next-phase innovation—AI-powered lead generation and automation that scale responsibly without losing sight of human judgment and customer value. She also talks about leadership and culture: hiring people who thrive in both startup and enterprise environments, setting bold goals that unlock creativity, and maintaining clarity in decision-making. Her approach for navigating transformations offers a grounded view of how to blend innovation with operational discipline, and how to keep customer experience at the centre of it all. Zamina also explores: - When risk and compliance drive growth - Accountability as a path to scale - Where AI delivers true business value - Building teams for speed and depth - Focus as a leadership advantage Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Jyoti Bansal, Founder & CEO of Harness, Traceable, and Unusual Ventures, joins host Mudassar Malik to discuss the ideas and lessons that have shaped each of his companies. He begins with the transition from engineer to founder, describing how a “burning passion” to solve a specific engineering challenge pushed him toward building a product, and ultimately a business. Jyoti also shares the investor question that led him to quit his job and commit to AppDynamics, along with the early rejections that forced him to refine his pitch and validate the problem. From there, he explains why product excellence is only half of the equation, and why matching that with a strong go-to-market is essential. Jyoti outlines how both AppDynamics and Harness expanded: first by winning a single, focused use case, then by adding new capabilities once the foundation was proven. This leads into his view that platforms work only when every module is best-of-breed, and why customers won’t accept integrated but mediocre tools. Jyoti and Mudassar then dig into Harness’s “startup within a startup” model. Each module operates like an internal venture with its own product leader as “startup CEO,” responsible for product quality, revenue, and customer success. Jyoti explains why Harness avoids bundling, how internal startups are funded, which signals guide new investments, and how small teams, increasingly AI-enabled, allow for faster experimentation at lower cost. He closes with the lessons he carried forward from earlier startups, including building impressive technology without business justification, hitting growth limits when the addressable market stays narrow, and watching strong products struggle under high sales costs. His final advice: solve a problem you care about, make sure the market cares as well, and focus relentlessly on delivering solutions that work for customers. Jyoti digs into topics like: - The investor question that changed everything - Product greatness vs. go-to-market reality - Turning one use case into a platform - A startup-within-a-startup operating model - Why small teams build faster (especially with AI) Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Mohammad Yousaf, Chief of Operations and Technology at National Mortgage Insurance Corporation, joins host Mudassar Malik to discuss how trust, alignment, and disciplined technology choices drive lasting transformation in financial services. Mohammad traces his path from telecom engineering into banking and mortgage finance, explaining why he moved from building technology to shaping business strategy. He highlights how lessons from team sports shaped his leadership style, where trust and alignment aren’t just cultural values but the foundation for effective execution. The conversation turns to transformation in operations and technology. Mohammad cautions against chasing trends and stresses the importance of the first 90 days, identifying the right processes to change, involving underwriters and processors early, and co-creating solutions. He shares a practical example of a middleware upgrade that unlocked revenue growth once reframed around speed and customer impact, showing how technology decisions gain traction when tied directly to business outcomes. Closing the discussion, Mohammad outlines how leaders can build cultures that adapt quickly while managing legacy resistance, and why AI adoption must stay anchored in transparency and borrower-first principles. Throughout the episode, he offers a clear, grounded guide to balancing innovation with responsibility. Mohammad also explores: Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Rohit Prabhakar, Global Head of Experiences & Capabilities at Visa, joins Mudassar Malik on Behind the Growth to explore how leaders can move from AI add-ons to AI-native marketing ecosystems that deliver hyper-personalized experiences at scale. With a career spanning technology, product, and marketing, Rohit grounds the discussion in two priorities: customer obsession and business enablement. He outlines a two-track AI adoption model: use AI as a partner to incrementally improve existing systems, while also reimagining processes from the ground up to remove legacy constraints. At the core is unified, high-quality data, breaking down silos so machine learning and large language models can work with accuracy and relevance. Rohit pinpoints content creation as the long-standing blocker to personalization at scale and explains why recent advances in generative AI make on-demand, context-specific assets achievable. He distills three essential building blocks for AI-native systems: connected data, robust machine learning, and LLMs. The conversation closes on leadership and change management. Rohit shares how small, empowered teams can drive transformation, why human oversight must remain in the loop with AI, and what marketing leaders should prioritise as expectations, speed, and productivity demands rapidly increase. Rohit dives into themes like: - Building AI-native marketing ecosystems - Overcoming personalization’s content bottleneck - Unifying customer data for scale - Structuring change through small wins - Keeping humans in the AI loop Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Valerie McMurtry, President & CEO of Children’s Aid Foundation of Canada, joins Mudassar Malik on Behind the Growth to discuss how purpose-driven leadership, data, and partnerships are reshaping outcomes for children and youth in care. Drawing from her experience leading Canada’s largest charity in this space, Valerie explains how aligning mission, strategy, and innovation drives measurable change. The conversation begins with Valerie’s career journey from corporate marketing to the nonprofit sector. She shares how her upbringing shaped her focus on solving complex social issues and why she pursued work with deeper purpose. This background informs her leadership approach today, where she prioritizes long-term outcomes over short-term wins. Valerie then outlines the foundation’s mission: improving education, employment, mental health, and stability for young people who have experienced abuse, neglect, and abandonment. She explains why these priorities matter, the scale of the challenge in Canada, and how data guides funding decisions. She also discusses redefining success based on youth feedback, broadening it beyond traditional metrics to reflect individual progress. Finally, she highlights how the foundation has evolved from traditional philanthropy to testing new service models through social innovation and venture funding. Using examples like the TELUS Mobility for Good program, Valerie demonstrates how corporate partnerships can go beyond sponsorship to deliver real impact. She closes by urging business leaders to integrate social responsibility into their strategies, not as a side effort, but as a way to build stronger organizations and communities. Valerie dives into topics like: - Leaving corporate to find purpose - The hidden scale of child welfare - Why success metrics needed rewriting - Taking risks with social innovation - Building partnerships that actually work Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Brian Shickluna, Director of Software Engineering at Staples Canada, joins Mudassar Malik on Behind the Growth to unpack the leadership principles and organizational design strategies that have shaped his career. Drawing on experience from startups to large enterprises, Brian shares what it really takes to build and scale high-performing engineering teams. The conversation begins with Brian’s reflections on his career path and how working across industries taught him the value of seeing beyond technical expertise. He explains why leaders need a breadth of perspective to guide teams effectively, especially as they move from hands-on roles to broader organizational influence. Further diving deep into the concept of “legacy mindset,” Brian explores why outdated thinking and overcomplicated processes often hold organizations back more than their tech stacks. He challenges common assumptions about transformation and describes how simplifying workflows and clarifying roles can unlock speed and agility at scale. Finally, Brian shares his approach to fostering a culture of experimentation, empowering teams to take ownership of their ideas, and avoiding the traps of micromanagement. He closes with practical insights on servant leadership, psychological safety, and why senior executives should prioritize structure and mindset as the foundation for sustainable growth. Brian unpacks topics like: - The silent risks of structural debt - Designing orgs that outlast people - Breaking out of micromanagement - Protecting engineers from alert fatigue - When structure beats great ideas Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Naresh Babu, AI Technology Leader and Digital Transformation Specialist at mobileLIVE, joins Mudassar Malik to unpack the tough decisions behind core banking modernization. Together, they explore how leaders can balance customer demands, operational resilience, and the rising costs of legacy systems. Naresh shares how his early career as a COBOL developer shaped his understanding of resilience and why banks today must rethink their technology stacks to stay competitive. He highlights the primary drivers for modernization, including talent shortages, escalating OPEX, and shifting customer expectations, and contrasts how traditional and digital-first banks experience these pressures differently. The discussion dives into the pros and cons of incremental upgrades versus full system replacements, with Naresh offering practical frameworks for assessing risk tolerance and aligning modernization strategies with organizational workflows. He also warns against relying on satellite systems that create blind spots and long-term technical debt. Finally, Naresh examines how AI and cloud technologies are reshaping modernization efforts and why governance, KPI design, and a “customer downtime zero” mindset are critical for success. Naresh dives into topics like: - Rethinking customer expectations in banking - The true costs of legacy systems - When incremental upgrades backfire - AI tools in modernization strategies - The trap of satellite architectures Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode. Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Zahid Salman, President and CEO at GreenShield, joins Imran Mian on Behind the Growth to unpack the strategy behind building Canada’s first payer-provider platform, and how a nonprofit model is enabling innovation at enterprise scale. Zahid opens with the personal experiences that shaped his purpose-driven approach to leadership and shares how he moved from a traditional actuarial career into healthcare transformation. He breaks down GreenShield’s initial hypothesis: that Canadians would benefit from a single organization delivering both insurance and care. He further sheds light into how they moved early, acquiring eight companies in 18 months to accelerate the shift from coverage to service delivery during the pandemic. He also discusses the internal and external complexities of that pivot, from winning the trust of plan members and advisors to unifying employees behind a new mission. Zahid also shares how GreenShield Ventures helps the organization look beyond its near-term roadmap, building IP and capabilities around where the market is heading, not just where it is today. Throughout the conversation, Zahid reflects on how identity shapes leadership, why DEI remains central to GreenShield’s strategy, and what it takes to drive real impact in underserved communities. He closes with insights on AI's potential in proactive care, the growing role of private sector in delivering public healthcare, and the discipline required to scale without losing sight of purpose. Zahid also explores: - Diversifying with success - Betting on a model before demand - Gaining trust as a healthcare insurer - Scaling impact without chasing profit - The role of tech in unlocking M&A value Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Janet Sherlock, Founder & CEO at Org.Works, joins Mudassar Malik on Behind the Growth to challenge how most companies approach transformation, org design, AI strategy, and why their structures are often built to fail. Drawing from her executive experience and doctoral research, Janet breaks down what she calls “the hidden architecture” that shapes performance across every level of an enterprise. The conversation starts with a critique of role bloat at the top, like Chief Digital Officer, Chief Innovation Officer, Chief AI Officer, and how overlapping mandates erode clarity and accountability. Janet outlines how these roles are often a symptom of structural misalignment, not a solution to it. Introducing the Org.Works philosophy, “less but better,” she explains why simplicity, not complexity, is what drives resilience and execution. From there, the episode moves into the three most common org design pitfalls, using real-world examples like Unilever’s model shift and omnichannel challenges in retail and banking. Janet shares the telltale signs of structural dysfunction—misaligned KPIs, constant pre-meetings, unclear decision ownership—and why fixing these isn’t just about new titles or reorgs but about rethinking how teams are built to collaborate. The second half of the conversation dives into AI: not tools or talent, but structure. Janet introduces her CFD model: Center of Enablement, Federated AI and Modeling, Democratized Data. She elaborates on why governance, flexibility, and accountability matter more than hype. Finally, she breaks down how boards are shifting from AI education to execution, and why CEOs must stop chasing ROI and start investing in long-term capabilities. Janet explores topics like: - When org design creates friction - Why bloated C-suite roles backfire - The hidden cost of transformation layers - How structure drives AI performance - What boards now ask about AI Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Hanni Doch, VP of Digital Technology, joins Mudassar Malik on Behind the Growth to explore what enterprise transformation really looks like when it's done sustainably, incrementally, and with an eye toward value—not buzzwords. With experience spanning telecom, insurance, banking, and retail, Hanni brings a grounded view into why so many digital initiatives fall short and how leaders can avoid those traps. He opens with a sharp critique of the “big bang” approach to transformation, arguing that long, all-encompassing projects often fail to deliver value. Instead, he lays out a case for incremental change, focusing on areas where the business will feel the impact early. From there, the conversation moves into cloud strategy. Hanni explains how many organizations “lift and shift” their workloads without actually realizing the benefits of cloud—and offers a clear, cost-effective example of how to do it right, leveraging GPU-intensive workloads and cloud-native services. On AI, Hanni discusses how his team used generative tools to accelerate software development and testing—while maintaining a strong role for human creativity and quality. He also shares lessons from leading high-scale teams, including his approach to hiring engineers from open-source communities and developer forums rather than traditional channels. Throughout the conversation, Hanni emphasizes the importance of aligning people, processes, and tooling around meaningful outcomes. Whether he's talking about data governance, automation, or AI adoption, his focus remains on what drives results—and what slows them down—in large, complex environments. Hanni shares his take on: - Why “big bang” rollouts collapse - Cloud migrations that don’t deliver - AI’s role in accelerating development - When data lakes become swamps - Rethinking how great developers are hired Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Charu Pujari, Vice President of Engineering and Data Science at Loblaw Digital, joins Imran Mian on Behind the Growth to break down what it really takes to architect enterprise systems that move fast, scale reliably, and stay relentlessly focused on the customer. Opening the conversation with insights into his early shift from data science into engineering, Charu shares hard-won lessons on engineering for scale. Having learned the hard way that scale cannot be an afterthought, Charu emphasizes why performance and reliability can’t be added later, and how designing for agility up front enables real-time experimentation across digital platforms. He unpacks how his team replatformed critical systems to support modularity, faster decision-making, and direct user feedback loops. Throughout the conversation, Charu emphasizes the operational choices behind building high-performing teams: trust first, reduce blockers, and align everyone around solving real problems. He discusses how personalization in retail is no longer a feature—it’s a foundation—and why merchandising, pricing, and promotion must now adapt dynamically to individual customer needs. Drawing from his time at Loblaw leading his team through a full platform re-architecture, he explains why agility, not perfection, is the priority—and how customer feedback, not internal consensus, drives meaningful product decisions, enabling faster iteration and greater composability across digital experiences. From introducing new features in 72 hours to balancing autonomy with alignment across teams, Charu shares what it looks like to operationalize customer-centricity at scale. The episode also dives into turns to the intersection of media, loyalty, and personalization in retail. From zero-time search to AI-native interfaces, Charu offers a candid, technical, and practical view into how enterprise platforms—and the teams behind them—can move with purpose to meet customers where they are—with the right product, at the right time, at the right value. He explores topics like: - Engineering platforms for real-time scale - Re-platforming to unlock team agility - Personalization as retail infrastructure - Building autonomy into high-performing teams - Rethinking media as part of CX Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Akua Mensah, Senior Director of Process Engineering & Business Enablement at CIBC, joins host Mudassar Malik on this episode to explore the real drivers of transformation—and why soft skills aren’t just a “nice to have,” but a strategic necessity. Drawing from her work leading process design, service improvement, and enterprise change across banking and consulting, Akua brings a grounded perspective on how large organizations actually move forward. The conversation begins with how Akua’s team centres the customer’s “why” in service design, data, and Lean Six Sigma programs across the bank. She shares how transformation work must balance operational logic with human insight—and how resilience, adaptability, and diplomacy serve as the glue that holds major initiatives together. From there, Akua shares why communication is still the top failure point in large-scale projects—impacting timelines, budgets, and trust. She explains how leaders can set the tone through clarity, active listening, and confidence built through competence. The discussion also dives into conflict resolution, creative problem solving, and the importance of coaching that goes beyond instruction to true development. The episode closes with Akua outlining the human success factors she sees as non-negotiable for the post-AGI enterprise: communication, coaching, problem-solving, meta-learning, and confidence built on real competence. For leaders navigating change, it’s a clear call to invest in what really drives outcomes—your people. Akua explores topics like: - Why poor communication still breaks projects - Handling conflict in high-stakes teams - Leading with customer-first design thinking - Coaching beyond performance reviews - Building confidence through competence Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Sid Kumar, Head of Global GTM Strategy & Planning at Databricks, joins host Mudassar Malik on Behind the Growth to unpack what it really takes to design and run a connected go-to-market engine—one that aligns across marketing, sales, customer success, and operations, from first touch to renewal. Sid shares hard-earned lessons from leading GTM functions at CA Technologies, Amazon, HubSpot, and now Databricks. He walks through what it means to think of go-to-market as a closed-loop system instead of a linear process, and why shared language, unified metrics, and functional accountability across the full customer lifecycle are non-negotiables at scale. Along the way, he explains how concepts like HubSpot’s “flywheel” and Amazon’s input-output discipline shaped how he approaches alignment, planning, and operating rhythm. The conversation also tackles the balance between centralization and regional autonomy—particularly in planning and compensation design—and how Sid works to ensure standardization never disconnects from field realities. He talks about the role of regional GTM COOs and the importance of feedback loops from country-level teams back into global processes. Finally, Sid dives deep into how AI is reshaping GTM workflows—from prospecting and rep productivity to strategic operations and RevOps. He shares clear use cases, practical advice, and a firm reminder to start with the workflows, not the tech. For enterprise leaders looking to modernize how their organizations go to market, this is a conversation worth pausing for. Sid dives into topics like: - AI’s role in RevOps strategy - Connecting funnel stages into one system - Centralizing planning without losing nuance - Time-and-motion studies for workflow clarity - How shared language drives accountability Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Hamza Qamar, Senior Director of Product, Innovation & Design at mobileLIVE, joins Mudassar Malik on Behind the Growth to break down what it really takes to lead product innovation inside enterprise environments—and why technical talent alone doesn’t cut it. Starting with a story from his early days as a software engineer, Hamza explains how a single round of informal user conversations reshaped not only a feature, but his entire approach to product leadership. Throughout the conversation, Hamza lays out a practical framework for managing uncertainty across the product lifecycle—balancing experimentation, iteration, and scale by asking two deceptively simple questions: How certain are we that this adds value for users? And how urgently does the business need results? He explains how this model has helped him make sharper decisions while still giving room for exploration. The conversation moves into how AI is influencing the product function, with Hamza highlighting the shift from spreadsheet-heavy reporting to conversational analytics that accelerate understanding and action. He shares how he’s using these tools with teams today—not just to extract insights, but to turn data into collaborative decision-making moments. Finally, Hamza reflects on the leadership behaviours that drive consistent performance in product teams. From shared ownership to inclusive problem-solving, he emphasizes the need for environments where creativity and accountability can coexist. For product and technology leaders navigating scale, pace, and complexity, this episode offers a grounded, execution-first lens on innovation that delivers. Hamza shares his perspective on: - Scaling without sacrificing user insight - Being cautious of misleading data - Testing trends instead of chasing them - Measuring true product innovation impact - Lessons from telecom product misfires Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.

Justin Bundick, Managing Director of AI and Data Transformation at Southwest Airlines, joins host Imran Mian to explore the real-world complexities of scaling AI in one of the world’s most operationally intense industries. With a focus on turning experimentation into enterprise impact, Justin outlines what most organizations overlook when moving beyond pilots—highlighting the critical role of infrastructure, data readiness, governance, and change management. He shares the story behind the Leading Indicators Alert Tool (LIAT), a predictive system that uses hundreds of real-time and historical data points to forecast operational disruptions 24 hours in advance. Built on Southwest’s integrated data foundation and cloud-native platforms, Liat exemplifies how AI can shift from insights to action—if embedded correctly into workflows and decision-making. Throughout the episode, Justin stresses the importance of human-centred design and empathy-driven AI development. He explains how his team begins by deeply immersing themselves in business processes to ensure AI solutions are not only technically sound but also usable and trusted by the people they serve. The conversation also explores Southwest’s partnerships with AWS and Anthropic, and how these collaborations enable rapid development and responsible scaling of both traditional and generative AI. For technology and business leaders aiming to move AI out of the lab and into production—without losing momentum or mission—this episode offers a tactical, no-fluff perspective from the frontlines of enterprise transformation. Justin shares his perspective on: - Operationalising AI in complex environments - Forecasting disruption through predictive modelling - Embedding AI into business workflows - Breaking down barriers to AI scale - Driving AI outcomes with cloud strategy Visit mobilelive.ca/podcast to learn more about each guest and read key insights for every episode.