The Greater the Risk
Avi Shaked
“Shaked traces a life of grand ambitions from its humble origins to…how he ended up making enough money to try and broker peace…" —BookLife from Publishers Weekly.
“…a blueprint for using success to create social impact.” —Seattle Book Review
“Avi Shaked’s gripping story is that of an Israeli who bridged the worlds of international business and peace-building…offer[ing] unique insights into how economic relationships can potentially serve diplomatic ends.” —Yoram Dori, former advisor for Israel’s President Shimon Peres and author of The Whisperer
What does it take to become a successful international business leader and Middle East peacemaker? In The Greater the Risk, Avi Shaked chronicles his extraordinary journey from humble beginnings as a first-generation Israeli to his role as founder of 888.com (now EvokePlc) to using his wealth to support peace efforts to end the Israeli-Palestinian conflict.
From his first job in construction to an IPO on the London Stock Exchange to a bold peace offer of $1 billion and signing the Geneva Accord, Shaked’s story takes readers on a personal and riveting roller-coaster ride as he risks everything to build his company, honor his family, and seek an enduring peace in his homeland.
As he navigates family struggles, historical upheaval, and high-stakes business ventures, Shaked learns invaluable lessons about resilience, relationship-building, social responsibility, and transforming adversity into opportunity. More than a memoir, The Greater the Risk is a timely reminder that positive change requires perseverance, innovation, and a willingness to take risks for the greater good. Shaked’s inspiring story reveals how unwavering commitment and belief, especially in the face of uncertainty, can create a lasting and positive impact.
Duration - 7h 5m.
Author - Avi Shaked.
Narrator - Gordon Rothman.
Published Date - Sunday, 19 January 2025.
Copyright - © 2025 Avi Shaked ©.
Location:
United States
Description:
“Shaked traces a life of grand ambitions from its humble origins to…how he ended up making enough money to try and broker peace…" —BookLife from Publishers Weekly. “…a blueprint for using success to create social impact.” —Seattle Book Review “Avi Shaked’s gripping story is that of an Israeli who bridged the worlds of international business and peace-building…offer[ing] unique insights into how economic relationships can potentially serve diplomatic ends.” —Yoram Dori, former advisor for Israel’s President Shimon Peres and author of The Whisperer What does it take to become a successful international business leader and Middle East peacemaker? In The Greater the Risk, Avi Shaked chronicles his extraordinary journey from humble beginnings as a first-generation Israeli to his role as founder of 888.com (now EvokePlc) to using his wealth to support peace efforts to end the Israeli-Palestinian conflict. From his first job in construction to an IPO on the London Stock Exchange to a bold peace offer of $1 billion and signing the Geneva Accord, Shaked’s story takes readers on a personal and riveting roller-coaster ride as he risks everything to build his company, honor his family, and seek an enduring peace in his homeland. As he navigates family struggles, historical upheaval, and high-stakes business ventures, Shaked learns invaluable lessons about resilience, relationship-building, social responsibility, and transforming adversity into opportunity. More than a memoir, The Greater the Risk is a timely reminder that positive change requires perseverance, innovation, and a willingness to take risks for the greater good. Shaked’s inspiring story reveals how unwavering commitment and belief, especially in the face of uncertainty, can create a lasting and positive impact. Duration - 7h 5m. Author - Avi Shaked. Narrator - Gordon Rothman. Published Date - Sunday, 19 January 2025. Copyright - © 2025 Avi Shaked ©.
Language:
English
Opening Credits
Duration:00:00:20
Disclaimer
Duration:00:00:52
Dedication
Duration:00:00:45
Author's Note
Duration:00:13:01
Chapter 1: The World’s First Superstore
Duration:00:15:29
Chapter 2: Land Instead of Money
Duration:00:09:37
Chapter 3: A King’s Gilded Coach
Duration:00:13:40
Chapter 4: My First Ventures
Duration:00:12:50
Chapter 5: A Box of Matches
Duration:00:11:11
Chapter 6: Not in Our Family
Duration:00:05:05
Chapter 7: The Day I Cried
Duration:00:09:40
Chapter 8: Eden on the Kibbutz
Duration:00:03:39
Chapter 9: A Wretched Job Interview
Duration:00:02:25
Chapter 10: Cashier Thefts
Duration:00:04:02
Chapter 11: Politics and Entrepreneurialism
Duration:00:08:16
Chapter 12: Don’t Fear Losses
Duration:00:04:14
Chapter 13: A Profitable Partnership
Duration:00:21:37
Chapter 14: Dark Winter Night
Duration:00:06:07
Chapter 15: Winds of Change
Duration:00:08:59
Chapter 16: A Robot Named George
Duration:00:08:34
Chapter 17: Selling the Future
Duration:00:10:56
Chapter 18: America Is Not Israel
Duration:00:06:15
Chapter 19: The Minister Is Insulted
Duration:00:08:49
Chapter 20: From Monopoly to Competition
Duration:00:12:53
Chapter 21: Craziest Person I’ve Ever Met
Duration:00:10:09
Chapter 22: Phone Fraud Fears
Duration:00:03:54
Chapter 23: My Father’s Last Surprise
Duration:00:08:08
Chapter 24: Racing Against the Clock
Duration:00:04:50
Chapter 25: What’s Kimchi?
Duration:00:09:29
Chapter 26: I’ve Had It!
Duration:00:11:14
Chapter 27: Ahead of the Times
Duration:00:15:36
Chapter 28: Criminal Records and Reputations
Duration:00:17:12
Chapter 29: The Weizmann Institute
Duration:00:04:50
Chapter 30: “Rabota!”
Duration:00:10:57
Chapter 31: Liquidity and Bribery
Duration:00:06:01
Chapter 32: Mortgages
Duration:00:05:33
Chapter 33: Two Soccer Teams
Duration:00:05:38
Chapter 34: Making Enemies
Duration:00:03:27
Chapter 35: Hello Gibraltar
Duration:00:07:12
Chapter 36: Hot Buns
Duration:00:05:52
Chapter 37: The Geneva Accord
Duration:00:25:08
Chapter 38: A Pit in My Stomach
Duration:00:02:47
Chapter 39: Cold Feet
Duration:00:07:11
Chapter 40: Karma
Duration:00:03:25
Chapter 41: Retirement at Fifty
Duration:00:12:35
Chapter 42: The Family Office
Duration:00:10:47
Chapter 43: Being Rich
Duration:00:03:30
Chapter 44: Kid Biz
Duration:00:06:23
Chapter 45: Still in Business
Duration:00:02:51
Chapter 46: Peace Plans
Duration:00:20:38
Ending Credits
Duration:00:00:33